01-04-2020-3rd Edition ML Pre-Int(1) (1171843), страница 8
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. .2 to talk about our new projects. First, . . . . . . . . . . . J some backgroundinformation about the company. . . . . . . . . . . . .'' , I'll talk about our marketing activities .. . . . . . . . . . . s. I'll discuss some case studies . . . . . . . . . . . . .6 some background information aboutthe company and about what we've been doing in the past year.***I f there are no more questions about background, I'll continue . . . . . . . . .
. . . .7 to our marketingactivities - we've recently had a really big marketing event in Singapore.***Thanks . . . . . . . . . . . .8 my talk. Are there any questions?1a) I'mb) this isc) it's2a) we'reb) it'sc) I'd like3a) I've given youb) I'll give youc) there's4a) Nextb) Afterc) Finally5a) In the endb) At lastc) Finally6 a) Here'sb) Let'sc) There's7a) Changingb) Moving on nowc) Then8a) for coming tob) that you came toc) for3 SellingVOCABULARYCircle the odd word /phrase out in each group.1wholesaler I retailer I supplier I offer2return I discount I offer I bargain3return I exchange I purchase I refund4stock I sale I storage I warehouse5 dispatch I deliver I distribute I manufacture6money-back guarantee I out of stock I loyalty-card scheme I interest-free credit34Scanned for Agus SuwantoUNIT AMODALSHREVISIONRead these tenn is-court rules, then tick the true sentence in each pair below.Tennis-court rulesWRITINGNo musicRespect our neighbours and play quietlyPayment not necessaryPark closes atTennis shoes requiredAge1210p.m.and over only1a) You don't have to play music.b) You mustn't play music.2a) You don't have to pay.b) You must pay.3a) You must wear tennis shoes.b) You don't have to wear shoes.4a) You don't have to play quietly.b) You shouldn't make a lot of noise.5a) You should leave before 10 p.m.b) You have to leave at 10 p.m.6a) You must be 12 or older to enter.b) If you're 1 2 years old, you mustn't enter.Read these instructions and write a letter {60-90 words).
Begin it witha salutation and end politely.You had a meeting with Mr Ulrich last week. You want to move ahead with a distributionagreement with his company. You are sending him with this letter a draft contract forhis approval. You want him to read through it and tell you if there are any changesor additions.Cu ltures 1: Saying no politely·A Unscramble the polite refusals.1could I wish I a I I I I I . I really I but I have I I I go I to I .2the I invitation I for I Thanks I. I I'm I feeling I but I not I very I well I . I some Itime I Maybe I other I .3more I me I Nothing I for I , I thanks I . I was I It I delicious I .4you've I I'm I afraid I come I the I to I wrong I person I .
I Keith I You'll I to Ihave I ask I .5sorry I I'm I . I to I love I I'd I . I have I but I I I other I that I plans I day I .·:B Match each polite refusal in Exercise A with one of these requests.a) Would you like some more cake?b) Shall we meet up for a game of golf on Saturday?c) Please stay a little bit longer.d) Would you like to go out for a curry with me and Mr Takahashi?e) Can you arrange drinks and snacks for this afternoon's meeting?35Scanned for Agus SuwantoSTARTING U PallJVOCABUl!ARYVerb and nouncombinationsaWhich of these statements do you agree with? Which do you disagree with?Why?1There are no new ideas.2Most of the best ideas are discovered by accident.3Research and development is the key to great business ideas.4There is nothing wrong with copying and improving the ideas of others.5The best way to kill an idea is to take it to a meeting.Discuss these questions.1What do you think are some of the best ideas in the last 20 years?2What is the best idea you have ever had?3Which creative person do you most admire? Why?4What should companies do to encourage new ideas?Match the word partnerships (1-6) to their definitions (a-f).1to take advantage of anopportunitya) to offer a larger variety of goods2to raise some body's statusc) to do something when you get the chance to do it3to enter a market4to extend a product range5to meet a needb) to do or provide something that is necessaryd) to make an important discovery or changee) to start selling goods or services in a new areaf) to make somebody look or feel more important6 to make a breakthrough36Scanned for Agus SuwantoUNIT 4 H GREAT IDEASDRead this extract from a talk by the head of a research and developmentdepartment.
Then complete the gaps (1-6) with the correct form of a wordpartnership from Exercise A.Great ideas are generated in d i fferent ways. Sometimes a n idea may s i m p ly be when a! � .� 9.":'�.�t�9-�.?f �':t.?P.P.?.r.�t:0.i:t/ to . . . . . . . . .
. . .2,compa ny � -��to offer more choice to. .........3existing customers. Or a great idea could allow a company to . .which was closedto it before.Companies which are prepared to spend a lot on R & D may............4by having an originalidea for a product which others later copy, for example Sony and the Wal k m a n .On t h e other h a n d , some products a r e developed i n response to customer research. Theycome from customer ideas.
These products are made to............5,to satisfy consumerdemand. Or the product does something similar to another p ro d u ct, but faster, so it savestime. Some people will buy new products because the product............6-gives t h e m anew, more u p m a rket image.IIm�>» CD1.37 Listen and check your answers to Exercise B.�>» CD1.38 Listen carefully to the last part of the talk and complete the gaps toform word partnerships with the words in italics.Other people will buy a n y 'green' product which............1waste o r............2theenvironment, even if it is more expensive. If an idea is really good and the product...4. .
. . . . . . . . . .3 a gap •m t h e m a r k et, 1t may even. .an award fo r 1 n n ovat 1 o n ..... .. ....IISee the OVO-ROMfor the i-G/ossory.1were completely original and later copied?2are green?3 won an award?�4WGreat businessideasWork in pairs. Exercise B refers to the Sony Walkman. Can you think of anyother examples of products which:were developed from customer ideas?Compare your ideas in small groups.rJDBDr Kate Pitts is a researcher at the e-Research Centre, University of Oxford.She was asked the question: In your opinion, what were the best businessideas of the last 15 years? Predict what she will say.
Think of prod ucts andservices.�») CD1.39 Listen to the first part of the interview. What products and servicesdoes Kate mention? Why does she think they were excellent ideas?�>» CD1.40 Listen to the second part and answer these questions.1 What types of company spend a lot of time and money on research and development?2Which company spends nearly 25% of the cost of sale on research and development?Dr Kate Pitts37Scanned for Agus SuwantoUNIT 4....GREAT IDEASm�») (01.40 Listen to the second part again and complete the gaps i n theaudio script.I strongly believe that most companies can benefit from using1 and2within their own company to actually develop new3 and services.
My definitionof• is to look at what everybody else sees, and see something5•. . . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . . .Watch theinterview onthe DVD-ROM.. . . . . . . . . . . .So that might mean looking at what you already do, and looking at where you can do itslightly differently to6 your product range, or7 your products into newmarkets.
This can save .8 and money.. . . . . . . . . . . ...DThree greatideasIJIIJDiscuss these questions.1What will be the best business idea in the next 1 5 years?2What would you like someone to invent?What makes a business idea a really great idea? Brainstorm as many pointsas you can.EXAMPLE: It re>vlt>it) at) il)crea)e it) >ale> al)d profitWork i n groups of three.
Make quick notes i n answer to the questions belowabout your article.Student A: Read Article 1 on the opposite page.Student B: Read Article 2 on the opposite page.Student C: Read Article 3 on the opposite page.Who needstranslators?QuestionsBI:J. . . . . . . . . . . .. . . . . . . . .1What is the great/unusual idea?2What problem does this idea solve?3Which markets are mentioned inrelation to this idea?4In terms of time, at what stage ofdevelopment is the idea?SafercyclingGoing forgoldAsk your partners the four questions in Exercise B and make notes onwhat they say.Discuss these questions in pairs.1Which of the ideas do you find the most interesting? Why?2Which idea do you think will be the most profitable?3Which idea will reach the most markets?4 Can you think of any problems any of the ideas might have?38Scanned for Agus Suwanto....UNIT 4w�vGREAT IDEAS---------------.cI (.._r -����-----------------------1� [+ Article)Q_,·____WHO N EEDS TRANSLATORS?Google is developing software for the first phone capableoftranslating foreign languages almost instantly.
By building on..><:::lexisting tecl1nologies in voice recognition and automatic translation,ciuGoogle hopes to have a basic system ready within a couple of(])cyears .c0Vl(])If it works,it could eventually transform communicationamong speakers of the world's 6,000-plus languages.The company has already created an automatic system for translating text on computers,Ewhich is being honed by scanning millions of multilingual websites and documents. So far, itcovers 52 languages. Google also has a voice-recognition system that enables phone users toconduct web searches by speaking commands into their phones rather than typing them in.Now it is working on combining the two technologies to produce software capable of understandinga caller's voice and translating it into a synthetic equivalent in a foreign language.
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