01-04-2020-3rd Edition ML Pre-Int(1) (1171843), страница 16
Текст из файла (страница 16)
What are they?�>» C02.3 Listen to the second part and complete these notes.All successful new businesses have to:•have a .•Abdirashid DualeII........ . 1have a . . . . . . .... . . ..2•know how they are going to•motivate their . . .•keep their customers ...•maintain their•make sure that the customers are happy with their•manage the difference between their income and their. .. . ......
. . . . . . . . . . .. . . . . . .... . 3 that vision.'•......... 56 with their customers.. ... . . . . . . ..7.. .... ... 8..�>l) C02.4 Susan Barratt, the CEO of Nature's Way Foods, talks about the adviceshe would give to anyone starting their own business. Listen and completethis extract from the audio script.hope they've got lots of. . 1• I think it is difficult and quite hard2, andneeds a significant level of commitment. I think it's really, really important to make sureyou understand the3 and who your customers are going to be. And how youdifferentiate yourself, or make yourself different, from any of your .4 in thatmarketplace.I.
. . . . .. . . .. . . . . . . . . . . .. . . .. . . . . . . .. .Susan Barratt. . . . . .. . .People will only go to you and buy your . . . . . . . . . . 5 or your service if they feel it is added. . . . . . . . . . . . 6 over and above what they can get elsewhere, or something they can't get.Watch theinterviews onthe DVD-ROM..elsewhere.So, for me, understanding the market and the . . . . . .
. . . . . 7 is absolutely critical to thesuccess of the business. The other key thing is that you've got sufficient8... . . . . . . . . . . .I!JNew businessideas��llI n groups, discuss these questions.1What sort of problems do new businesses face?2What advice would you give to someone starting their own business in your country?Which new business has impressed you most in the last six years?Why did it impress you?Work in pairs.
Student A, read Article A on the opposite page. Student B,read Article B. Make notes in this chart.Article Aname of new businessname of founderage of founderage of business at time of writinglocation of new business (city and country)number of employeeswhat the new business is/does68Scanned for Agus SuwantoArticle BUNIT 7 .... NEW BUSINESSAInternet whiz-kid ' sdi scount ideamakes billionsin two yearsby Jonathan Birchallb i l l ion offer from Yahoo. because the"Groupons'' t h a t can be s p e n t a t40valuation was too low.Groupon employs about I,000participating retailers.
Every userpeople, mostly based in Mr Mason'su n i versity. where he dreamt abouthuge discounts exp ire unless enoughu p an I nternet business that offeracross the Web, and Groupon wasin more than80 countriesand is growing at the rateof I 0 per centdiscounts on everything from restaurantdescribed by Forbes as "the world'sameals to hair transplants and yogafastest-growing company".addingInstead. the 29-year-old decided to sethim into the latest web bill ionaire.2530Google is preparing to buy Groupon.$5.3people sign up. The trend, described45as "social buying".
has spread rapidlyl t s explosive growth and healthysoweekbynewusers throughprofits have convi nced Google to digFacebook andinto its deep pockets. I t is believed toTwitter.have started its bidding at$3 billion.a price that has been steadi l y risingHel p with exp ortsby Peter Marshfor their products and handle shipJ u s t over a year ago, Sandrar520Felsenste i n , a 27-year-old formerments and customs formalities i nindustrial engineer.
decided to start aexchange for a proportion o f salesbusiness that would try to l i n k these35revenues.two groups. Her approach was to findShe has laid the fou ndations, too,a series of high-quality manufacturfor establishing a network of retailers i n her native Arge n t i n a - aoutlets i n other countries, arrangingcountry with a good reputation fordesign. yet poor connections to the40connections with retailers i n Chile,Peru and Ecuador as a first step, whilerest of the craft trade worldwide signing up a distributor in Austin.thousands of"micro-manufacturers"' ofand l i n k them w i t h shops a n dTexas. that she hopes will help themcraft items such as jewellery and handdistribution companies elsewhere.enter the potent ially large US market.Scattered around the world are manybags.
often offering high standards ofdesign and quality. Most. however,25Dinka. the four-person companyshe founded in Buenos Aires, is45Ms Felsenstein says she is also·'exploring several opport u n i t ies"have little idea of how to sell theirnow s h o w i n g s i g n s o f success.products in international markets.Ms Felsenstein has organised linkspart icularly in Spain. ltaly, Germanywith 30 Argent inian companies thatand S w i tzerland - where she thinksAt the same time, retail outlets arcro$2reported that he turned down aPage and Sergey Brin.home town of Chicago. It is activeb i l l io n . accord ing to reports. The5Mr Mason appears to be a manwho knows his worth. l n April. it wasbook and the Google founders, LarryThe site offers vouchers named20over the past few weeks.her location and profi l e .
but thesehis two-year-old company. forBincluding Mark Zuckerberg of Face35gets a discount otTer based on his orclasses. The big idea is about to turnror5group of young I n ternet b i l l ionairesAndrew Mason studied m u s i c atmaking h i s riches as a rock star.5proposed deal will put Mr Mason i n aeager to get their hands on productsthat look new and different - but lindllJIIsosizeable sales could be establishedfor Argentinian-made goods.these deals. Dinka w i l l find buyersi t difficult to discover them.IIhave agreed to let Dinka promote30 their goods in export markets.
Underfor finding retailers i n Europe -Note down two other interesting pieces of information about your article.Give your partner an oral summary of your article, then take notes as youlisten to your partner's summary.Work in groups of three or four. Think about a business you could startas a group. Consider these questions.1What kind of business would it be?2Which country and city would you like to locate your new business in? Think of thefactors mentioned in Starting up, Exercise A.3What do you already have as a group? Think about skills, experience and contacts.4What other strengths do you have? What about your gaps?5What difficulties do you think you may face? How will you overcome them?69Scanned for Agus SuwantoUNIT 7 H NEW BUSINESSTime clauses provide information about actions and events in the past, presentand future.Time clauses1We often use when to introduce time clauses.She remembers when she first started her business.
(past time)When you fly first class, you get more leg room. (present time)When I'm in Geneva, I'll review all the start-up costs. (future time)2We can also use while, before, after, until and as soon as to introduce time clauses.He looked at our business plan while we were waiting.We need to have a solid business plan in place before we launch our online business.After we finish this project, we'll look at new markets.He waited until she finished speaking.3When we use a time clause to talk about the future, the verb in the time clauseis in the present tense or the present perfect tense.We'll deliver as soon as they pay their last bill.When we've finished the report, we'll e-mail it to you.C) Grammar reference page 147IJllIIMatch the sentence halves to make appropriate sentences.1Could you check the departure timea) until the meeting has finished.b) as soon as you get to the office.2 As soon as interest rates rise,3We need to stayc) until we've saved enough money.4The Finance Director needs to speak to youd) while you are still working.5She will move to Frankfurte) when the conditions are right.6We won't open our new officef) when she finds a good job.7I think you should save some moneyg) before we leave for the airport.8We can set up in that countryh) the economy will slow down.Complete these sentences with when, while, before, after, until or as soon as.More than one answer may be possible i n each case.1We won't buy anything new .
. . . . . . . . . . . we've paid off all our debts.2They'll start the meeting . . . . . . . . . . . . the manager arrives.3I was finishing the report. . . . . . . . . . . . my boss went out with clients.4It's urgent, so I'll phone you . . . . . . . .
. . I get home.5Can you check the figures . . . . . . . . . . . . you go home?..Birgit Scheider is writing to her previous boss, a successful Americanbusinesswoman. Read her questions about starting a new business andchoose the most appropriate option i n each case.I remember before I as soon as I when 1 I first thought about quitting my job and youadvised me to gain some experience as soon as I while I before 2 I started a new business.I need to earn some profit until I as soon as I before 3 possible, as I don't have much sparecash. Or do I have to accept that I won't have much money as soon as I until I while '• I'mstarting up my new business? Do I need to have some savings when I while I as soon as 5I get my new business off the ground? I'm just not sure how I'll survive as soon as I when Iunti/ 6 my company starts earning money.Please advise me before I as soon as I while 7 you can.70liJ�>l) CD2.5 Listen and check your answers to Exercise C.Scanned for Agus SuwantoUNIT 7 ....
![](https://s.studizba.com/z.php?f=/templates/si/i/noavatar.png&w=100&h=100&t=1"){kind=avatar}
