market_leader_3e_-_intermediate_-_course_book (852196), страница 45
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He's a nice guy, but our ways of doingwas gctting a bit of a reputation as a rising star. 11'el1 suddenly, afterbusiness arc so diA'crent. [ felt constantly frustrated during the visit,U N IT 1 0 ETH I CSCD2T"ACK 251bribery and corruption6 tax fraud2price fixing345environmental pollution7 counterfeit goods8 money launderingsex discriminationinsider trading9 animal testing10 industrial espionngeC02 TRACK 26 (DH DAVID Hi llYARD)DH Earth\Vatch is an international research and conservation andfour years in the job, her company fircd her.ABWas it hcr CV?ABDo YOll know wh}' she had done it?ABaround the world. 'nlat involves, er, scientists looking at how animalssending in sales reports saying he's met various customers and weindlout it's not true.
And worst of all, he's putting in expense cl:limswe know to be false. He claims he-s had meals with customcrs,and then wc find oUl they haven't met him for ages. These arehappening to :lnim:lls :lnd pbnts in the world as climate change andserious matters, we can't ignore them. But also he's upsetting theother people in the department. Thcy S:ly he's reall), rude and:lS human pOpublion exp:lnds and :lS the environment is degraded.All our field research projects are designcd in a wa), that members ofunco-operative, :l rC:ll nightm:lre to work with.Bbehaving professionally and he's not being a good team playcr.
Wecan't let it go on.Aand regulations.on the comp:lnies oper:lting and producing goods and services th:ltBI'd S:lY there :lre two wa}'s we could deal with this. vVe could have achat with him :lbout his sales reports. Also wc could mention thatthcy operate in order to help :lnd reduce the environmental impactwc're checking all expcnse claims very carefully in the future. If weof their operations. I think Illany companies are able to set leadingdo that, he m:ly come to his senses and start beluving profeSSionally.examples, to innovate and to find new solutions to the cnvironmentalOr we could take a strong approach.
Tell him if he doesn't change hisproblems we have. So, erm, most people in the world \\'ork for :lwa>'s, we'll be scnding him a w:lrning letter, and th:lt could lead tocompany, so the opportunity for companies to educate and engagetheir employees :'Ind gct thcir cmplo)'ees inspired :lnd motiv:ltedto do something in thcir own communities or in their workplaceExactly. But what are we going to do about it? It won't be easy; he's:l really diAlcult char:lcter.
Incredibly independent . . . he hates rulesDH Companies have a huge role to play. Er, our global economy is b:lsedwe consume. So, fundamcntally, businesses need to ch:lngc the wayYe:lh, the problem is, he's a reall}' good salesman - in fact, he was ourtop s:llesm:ln !:lst YC:lr - but I agree he needs tighter control. He isn'tthat is contributing to understanding what is happening.What role C:lll corporate sponsors pIa), in helping the environment?An HR initiativc.
It required employees to show all college transcripts.And we c:ln'! turn a blind eye to what's going on :lny longer. He'sthe UK, in Indi:l, in Melbourne, :lnd inJapan and China. And theIa fCh' months.And how did they find out?CD2 T"ACK 30A OK, lefs t:llk about Tom. v'll' all kno\\' he's become a re:ll problem.purpose of our work is to provide the scientific data about what'sCD2TRACK 27 (I = INTERVIEWER, DH = DAVID HI LLYARD)Shc said shc h:ld felt desperate because she had been unemployed forthe lack of the degrec that cost her her job.
It was her dishonesty. Since100 projects arc supported from oAlces th:lt we have in the US, injoin our researchers in the field as field assistants and collect real dataand she h:ld :lIsa made tip a fictitiolls previous employer.then, ['ve advised cveryone to be honest on their CV,and plants arc coping in their n:ltur:ll environment. So all thesethe publiC, comp:llly employees, teachers, youth, young scientists canYeah. She had lied on it. She had claimed she had a Vlaster's!'degree And they found out she didn't have a Master's degree after :lll.
I t w:lsn'!'=education organisation, and we have over 100 field research projectsOh? What happened?\'Vell, she got a re:llly good job - Head ofS:lles at a prestigiouscompany. She was over the moon. Everything was going really well.JF So that was il. Did you enjoy the meal?SS It was a lovely meal, and they made me very welcome, but I'm not:'Ind after going all that \Va}', I don't feel I accomplished :'Inything.'TI� at's right. And unfortunatel}', it happened to a really good fricnd ofmille.him being dismissed.
What do yOlL think?AMmm, both those options have advant:lges. But if we just have awith rcspect to the environment is :l big opportunit)' th:lt . . . thatfriendl), ch:lt with him, he m:ly not t:lkc it seriolLsly.l'o be honest, Icompanies to try :lnd promote environmental change and promotea finn approach, there's a risk he may get upset and look for anotherdoubt whether he' II ch:lnge much with th:lt :lppro:lch. But if we takeEarthWatch ccrtainly believes in, and EarthWatch works with manygood practicc so that those leading companics can then influenceothcr comp:lnies to follow, and also influence government.Banother angle.
I'm wondering ifhe has personal problems and they'reCD2TRACK 28 (oH DAVID HILLYARD)DH So, for example, we work with i-ISBC, the global bank, on :l climateaffecting his work. Wh), don't wc have a friendly talk with him and find=partnership which is in collaboration with other key conservationout ifthat"s the real problem? He might respond well to that approach.Aorg:lnisations such as W\o\fF :lnd thc Smithsonian Institute, andthrough th:lt, we're proViding a lcarning opportunity online for ever)'unless we have to.BOK, let's see if we can sort this out. ['11 arrange for Tom to meet us.How about next \'Vednesda), ? Is that a good time?AOK with mc - ['m free th:lt morning.employces ovcr the next fivc ycars will join our field researchers inIndia, in Brazil, in the US, in the UK and in China to carry out datacollection to understand how forests are, are coping with climatechange and what is happening and what, what, how animals andplants :lre being aAcctcd.(D2 TRACK 31 ([ = IN G RID E ERNESTO)IErnesto, I've just had an interesting conversation with our Head of,what the issues are and then taking that back into their workplace=Rese:lrch.
Shc's bcen telling me :lbOlLl:l ncw drug they've done someSo that's :l very important programme, :lnd it's :l vcr)' important wayofgetting comp:lny cmployees involved in our work, understanding;"Imlll, ma)'be you-re righL lt might bc the best way to deal withthe problem. One thing's for sure, hc's a brilliant salesman and he'smaking a load of money for us, so we certainly don't want to lose himSingle HSBC employce around the world and also setting up fiveclimate-ch:lngc rcscarch centrcs around the world, and 2,000 HSBCjob.
We don't want that either.No, we certainl), don't want to lose him. OK, let's look at it frominiti:ll work on. It's for tre:lting a disease which causes blindness.EOb yes, I'vc hC:lrd :lbout that one. I think it's called river blindness orand bccoming, wc call them climate champions, ambassadors for,something like that. Millions of Africans are dying from it every year.for environmellt:ll change, so that they can then influence theirMost of the people at risk are poor and can't afford expensivecolleagues and also the way that l-ISBC operates as a business.So th:lt's an eX:lmple of:l very important programme for us, erm, anda demonstration of how :l COmp:llly C:ln, erm, can :lnd should make amedicines to treat the discasc.
Anyway, it seems that the drug we'reworking on has had very promising results. It could well proVide acure for the diseasc.diAcrence in terms of these issues.163AUDIO SCRIPTSEThat's good news. So how much money is needed to put it 011 themarket, and what's the timescale?Well, that's the problem. It'll cost about 100 million dollars to developthe e1mg, and it'll probably take 1 0 years or so to bring it to the market.EM.mm, that's a lot of money to invest. Is it worth it?Well, that's the question.
Should we spend that amount on a drugwhich will certainly help our image but may not make LIS muchmoney? I mean, most of the people suffering from the disease probablywon't have enough money to pay a realistic price for the drug.E1 sec. So the question is . . . should we spend time, money andresources on a drug which may not make us much money? orcourse, we'll probably get some financial help in the beginning - asubsidy of some kind - but de\'eloping the drug is bound to require ahuge investment on our part.Yes, that's the problem.
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