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r.e.q.rg " o. i.',, 4 . to accommodate thenew staff.2The most successful change in our company was the decision tocompany. Now there is more opportunity for promotion.. . . . . the3 It is now so expensive to rent offices in the city centre that many companies are. .
. . . . . . . . . . their operations to purpose-built business parks at the city limits.4 The company has recently . . . . . . . . . . . . its workforce. Reducing the number ofemployees is the best way to stay profitable in the current economic climate.STo improve efficiency, the company has introduced new working p ractices. The H Rdepartment will . . .. . all sales staff.6One of our products hasn't been selling well recently. The marketing team hasdecided to take it off the market and .
. . . . . . . . . . . it next year with new packaging.7 The IT department report recommended that the company . . . . . . . . . . . the computersystem as soon as possible.8The CEO thinks that too many decisions are made at Head Office. She wants to. . . . . . the decision-making process so that branch managers are more involvedat an earlier stage.9The company has finalised the plans to . .
. . . . . . . . . . the disused car-park site. It isgoing to become a fitness centre for employees.10 The logo and slogan are very old-fashioned. We need to .of the product and bring it into the 21st century.. . . the whole image11 There is a lot of pressure on the government from consumer groups to . . . .
. . . theindustry and remove controls, so customers can benefit from increased competition.12 Following the report by the legal department and changes in the tax laws, themanagement decided to . .. .. the situation and delay making a decision onthe takeover.See the OVO-ROMfor the i-Glossory.�VIIUnderline the nouns in Exercise B that make partnerships with the verbs_IIII n pairs, describe the changes that have happened in a workplace youknow well.EXAMPLE:the office layout was reorganised23UNIT 3 •• CHANGEMercedes star twinkles once moreby Richard MilneThe Mercedes star is gleaming again.In 2002, it suffered as dramatic afall as any luxury brand CQuld, asit reported its first losses for nearly5 two decades and saw its qualityslip so far that newspapers werefull of stories of cars that kepi onbreaking down.'Mercedesshouldnotmake10 losses. That is absolutely clear,' saysDieter Zetsche, who became Headof Mercedes in September 2005and Chief Executive of its parentcompany, Daim ler, three months15 later.
'But we have great results nowand we are starting to change (heculture in many ways.'Indeed, so much has MercedeschangedthatIIIthreeyears20 ithas gone from the worstperforming of the large luxury carmakers to the trailblazer. Execlitivesat its bigger-selling rival BMW lookenviously at its 9 . I -per-cent return on25 sales last year (and even more so atthe 1 0 .4 per cent it made i n the fourthquarter - compared with BMW's 5.4per cent in the third quarter).Much of that turnaround is due30 to Mr Zetsche, famous for hiswalrus moustache.
He was notthe first automotive executive totake on two jobs, but he has beenMercedes.shining starmone of the most successful with i t ,using h i s operational experience a tMercedes t o help h i m a t Daimler.Mr Zetsche says that combiningroles is essential for his managementstyle . He is also keen to stress that4{) Mercedes has a team approach.Mr Zetsche was hard from theoutset, cutting 1 4,500 jobs - 8,500 inproduction and 6,000 administrativestaff.
That broke the pattern of45 Mercedes providing a job for l i feto workers. But it had a dramaticeffect on the bottom line. Mr Zetschesays: 'Productivity gains don't getyou anything if you don't reduce50 personnel.' Mercedes' recent successis also l i nked 10 a big improvementin its product quality and the launch3555606570of some well-praised models, headedby the new C-Class saloon.' Mercedesis building cars that people wantto buy again and, for once, theyeven look better than BMWs,' saysone London-based analyst.The debate on reducing carbondioxide emissions could hit Mercedeshard.
But the company, for now, ischoosing to highlight the launch of20 fuel-efficient models this year.A l l of this has put a spring backin the step of a company that, inMr Zetsche's words, also acts as a' mirror on German society' . 11 hasalso restored lustre to Mr Zetsche'sstar, which was tarnished by the poorperformance of Chrysler, the US carmaker that was owned by Daimler.Read the first two paragraphs q uickly and decide if the statements aretrue (Tl or false ( F) , according to the article,1The fall of the Mercedes luxury brand was not as severe as other brands.2In2002, Mercedes' losses were its first for three decades.3In2002, Mercedes cars were famous for their reliability.4 Dieter Zetsche is the boss of Mercedes and Daimler.aFind words and phrases in the first five paragraphs of the article thatmean the same as the following,1 sudden and surprising2 a period of 10 years3 fa il ing4 the first company to develop new methods of doing something5someone that you compete wilh6 jealously7 a complete change from a bad situation to a good one824Ihe financial result of a company's business (i.e.
profit or loss)UNIT 3B••CHANGEWithout looking back at the article, try to match the words to formcommon word partnerships.a) executive1 luxury2chiefb) models3parentc) effect4 fourthd) company5e) brandmanagement6 fuel-efficientf) style7 teamg) approach8 dramatich) quarterNow check your answers in the article.mAccord ing to the article, which of these factors helped Mercedes improveits performance?1 Mr Zetsche's walrus moustache2Having BMW as a rival3Being hard4 Increasing jobs5Giving workers security for life6Using Mr Zetsche's operational experience7Cutting jobs8Building cars the experts want them to build9Lowering product quality10 Improving the looks of new Mercedes cars11 Producing new models12 Using a team approachLISTE NINGHelpingcompanies tochangeDImagine you are Mr Zetsche. What other actions would you have takenat M ercedes?a�I» CO 1.14 Anne Deering is Head of Transformation Practice at internationalmanagement consultants AT Kearney.
listen to the first part of thei nterview and complete the gaps.1What are they . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . .1, how are they going to . . . . .. . . . . . . . . . . .' ?. . . . . . . . . . . . . . . . . . . . . . .', and how will they know they've .2Make sure people are . . . . . . .
. .. . . . . . . . . . . .' in the change, that they feel this issomething they are doing for . . . . . . . . . . .' and not something which is being done6Anne DeeringWatch theinterview onthe OVO-ROM.Il�I» CD1.15 listen to the second part. What are the two main problems thatB�I» CD1.16 listen to the final part, where Anne talks about Nokia·Siemensbusinesses face when going through change?Networks, and answer the questions.1What was the main purpose of the merger?2What do these numbers refer to?b) 72a) 8,00025UNIT 3••CHANGE•Past simple andpresent perfect•We use the past simple for actions at a particular point i n the past.In 2002, Mercedes suffered a dramatic fall.Dieter Zetsche became Head of Mercedes in September 2005.We use the present perfect for actions linking the present to a point in the past.Since 2005, Mercedes hos gone from the worst·performing of the large lUXUry carmakers to the trailblazer.=:lI'JmGrammar reference page 147Which of the following expressions are used with the past simple and whichare used with the present perfect? Which are used with both?in 2010since 2009yetthis weekyesterdayeverrecentlylast yearsix months agoComplete this short business brief about Vietnam using the past simple orthe present perfect forms of the verbs in brackets.Vietnam .
. . . . . . . . . . .' (go) through many changes in its history and . . . . . . . . . . . .' (experience)many economic changes recently. It is currently experiencing an economic boom. I n1986, t h e government . . . . . . . . . . . .' (introduce) economic reforms or doi moi (doi meaningchange and moi new). The reforms . . .
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