market_leader_3e_-_intermediate_-_course_book (851943), страница 8
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They meet at the hotel breakfasttable, introduce themselves and have aconversation. Answer the questions.1Type of company office equipmentWhat are the names of the two executives,and where do they come from?2 Which of these subjects do they mention?a)b)c)d)e)f)g)the name of their companytheir position in the companywhere they are fromthe performance of their companytheir journey to the conference centretheir reason for coming to the conferencetheir accommodation5yrtem' Anolyrtjob titleCompanyperformanceFlightAccommodationo �I» CD1.20 Listen to the second part of theconversation and answer the questions1Who is:a) a senior official?b) a director?c) a managing director?Check that you understand by saying things like'Are you saying ... ?',•james2List the two topics which they discussin their conversation.e �I» CD1.20 Listen again and fill in the gaps.jamesLet me do the introductions.
I'mjames Whitfield, I'm from Atlanta,Georgia, and I'm a . . . . . . . . . . . 1 for NewEra . . . . . . . . . . . 2 Antonio Silva fromBrazil. He's a . . . . . . . . . . 'with an officeequipment firm..AntonioKlaus.II. . . 5. I'm Klaus Liebermann, t'm acolleague of James's. I'm the . . . . . . .
. . . . 6of New Era's . . . . . . . . . . . . '. And this isLudmila Poigina from . . . . . . . . . . . . '. She'sa director of an engineering company.o Which ofthe executives:a) has not yet seen the city?b) has already seen some of the city's sights?c) probably knows the city quite well?o Two speakers, David Broadus andJerry Chin, are strongly recommended.What is said about each one?You are all attending a conference on customer care at a large hotel in New York.
You all meetin the hotel restaurant and find yourself on the same table. You must introduce yourself andhave a conversation. Find out two things you have in common.1 Work in groups. Choose one of thefollowing roles.•Manager of a five· star hotel•Sales Supervisor in a large department storeHow will you introduce yourself?•Manager of a regional branch of a bankWhot is your name and nationality?Head of Customer Service in a mobilephone companyWhere are you from?••Owner of a chain of prestige hairdressingsalons•Manager of a call centre•Owner of an expensive restaurant•23 When you are ready, meet the othermembers of your group and practiseyour social English.Sales Representative of a real·estateagencyPrepare for the task by looking at thequestions below.
Make notes of youranswers.What is your position and the name ofyourcompany or business?How is the business doing? Is it successfulor in difficulties?How did you travel to the conference?Were there any problems getting there?Where are you staying? Are you satisfiedwith your accommodation? If not, why not?Have you visited the sights of New York yet?If not, do you wantto visit them? If so,which ones?Which speakers interest you? (There arefour main speakers from the US, France,Switzerland and Hong Kong.)1VOCABULARYBrandsComplete the text with the correct words.Topalino is a well-known brand of sweets and chocolates owned by ABG, a companybased in Maribor, Slovenia.
It focuses mainly on. . . .' products and was the market• • . • . • • . • • .,2in exclusive confectionery.I n the last two years, however, Topalino's market .........J. . .has declined by almost 25%.There are at least two reasons for this decline.First, supermarkets in the region are now selling sweets of similar quality at much lower. . . . . .' for money.prices, so more and more consumers say that Topalino is no longerThe economic downturn has naturally made people more price conscious, and brand. . .
. . . . . . . . ' is suffering as a result. A possible solution would be to reduce the price of atleast a number of products so that they are i n the medium . . . . . . . . . . . ' of prices.Secondly, a lot of middle-aged people find the logo childish and the packaging oldfashioned and unexciting - in other words, they no longer And the brand . .attractive. I n order to appeal to this important market . . . . . . .
. . . ', Topalino i s thinking10of . . . . . . 9 its main products and expanding its product .... ..1 a) inexpensiveb) upmarketc) influential2 a) leaderb) launchc) awareness3 a) labelb) logoc) share4 a) priceb) marginsc) value5 a) stretchingb) researchc) loyalty6 a) rangeb) orderc) list7 a) nameb) imagec) label8 a) segmentb) surveyc) challenge9 a) endorsingb) repositioningc) generatingb) rangec) list10PRESENT SIMPLEAND PRESENTCONTINUOUS.a) numbersComplete the text with the present simple or present continuous form of theverbs in brackets.Sarika Gupta is a technology programmer, and she .
. . . . . . . . . . .' (love) what she . . . . . . . . . . .(do). She . . . . . .J (work) for Datascope, an exciting IT company based in Bangalore,..... .'the Silicon Valley of India', and she is also a shareholder in the company. Datascope(gain) an excellent reputation worldwide for its i n n ovative products andsolutions. Not only are its young engineers extremely skilled, they also.5 (know). . . . . . . . . . .•. . . .
.how to market their ideas. As a resuit, the company's fame . . . . . . . ... ..6. . . . . .(spread) rapidly,and currently a number of leading companies . . . . . . . 7 (try) to enter into some form o f... ..partnership with it.That is why this week Sarika and Vijay, her Head of Department, . .8 (not work)at Datascope. They . . . . . .
. . . . . . ' (attend) a series of meetings with representatives fromglobal IT companies. Sarika . . . . . . . . . . . . " (know) that some of these companies ... . .. . . . . . ..(want) to outsource part of their operations to India, so she . . . . . . . . . . . " (believe)something good for Datascope will come out of these meetings.32"UNITASKI LLS••REVISIONComplete the conversation below with the words in the box.I afraidhowopinionperhapsseesoviewswhyClaireOne proposal is that we bring out a new product under the Topalino brand.So, what are your . .
. . . . . . . . . .' on this?NikolaIn my . . . . . . . . . . .', this is the best solution if we want to regain market share.Ivan. . . . . . . . . . ..' don't we focus on our pricing policy first? Isn't thai the key issue?JasminaI'm . . . . . . . . . . . " I can't agree. What we need to do to begin with is repositionour market leader.Rick. . . . .
. . . . . . .s about doing bolh, Jasmina? We can certainly bring out a newproduct and reposition another at the same time.Jasmina. . . . . . .' what you mean, but we've got to start somewhere, and thinkingabout our best·selling product is what's most important at this stage .ClaireI think . .later this year.. . . . . .' we could agree to bring out a new product2 TravelTALKING ABOUTTHE FUTUREComplete each dialogue with the correct form of will or going to.1 A: I'm afraid we haven't received a copy of the booking form yet.B: Sorry about that.
If I could just have your n umber, I . . . . . . . . . . . . fax it overto you straight away.2 A: Have you planned the weekend excursion for our visitors from China?B: Yes, Tom . . . . . . . . . . . . show them round the old town and the harbour.3A: I've just heard some bad news.B: What is it?A: They . . . . . . . . . . . . cancel our trip to Brazil.4 A: What about Tuesday at around nine thirty?B: Fine. I . . . . . . . .
. . . . see you then.SKILLSWRITI N GComplete the telephone conversation. Use only one word for each gap.MGMarco Gallieri, Travel Section. Good afternoon . . . . . . . . . . . . .' can I help you?KMKarim Melki speaking, from Marketing. I'd . . . .MGI'm afraid Britta isn't in today. Would you like toKMYes, please. The.
. . . . . . . . . . .' I'm calling is that Britta is in charge of our travelarrangements for the Dubai conference next month, and there are somechanges. First, there are now four of us instead of three. The additional name isSylvia Lohmar. And then Britta had booked us on flight LH630, leaving Frankfurtat 14.55 on Monday 6th. However, I'm afraid something's come . . . . .
. . . . . . .s. andwe are now leaving on Tuesday. The flight is at about the same time, I think.MGFine, I've got that, Mr Melki. Was there anything else?KMCould you just ask her to call me . . . . . . . . . . . .' tomorrow morning as soon as she'smade the changes?MGRight. I'll make . . . . .
. . . . . . .' she gets the message.KM. . . . . . . . . . . .' for your help. Goodbye.. .' to speak to Britta Keller, please.. . . . . . .' a message?Study the conversation in the Skills section above and write Marco'smessage to Britta.33UNIT A •• REVISION3VOCABULARYderegulateChangeComplete each set of sentences with the same verb describing change fromthe box in the correct form.
There are four verbs you will not need.1 The current economic climate is making people .downsize. . . . all of the purchases they make.reassessWhen will the governmentof life?redevelopWe need to . . . . . . . . . . . the situation before taking any decisions.relocaterestructure2If your company. . . the impact of their economic reforms on the quality.
. . . . and you are over 50, your working life may be over.retrainAs the car industry . .updateBreaking news: TRN United, the global electronics group, . . . . . . . . . . . its workforce by 20%.upgrade3Could you perhaps .We continuously. . , many are leaving the country in search of work.. . . . . . us on h'ow the project is progressing?.
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