market_leader_3e_-_intermediate_-_course_book (851943), страница 27
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. . . . . . . . . . . . . . . . . . . . . . five new staff next month, but then the economycrashed.2 They pretended it was a merger, but it feels like we were . . . . . . . . . . . . . . . . . . . . . . . . .3 We were . . . . . . . . . . . . . . . . . . . . .
. . when the president announced his resignation.4It is very difficult to. . . . . . . . . . . . a loan these days.5 After the new product launch, sales are expected to . . . . . . . . . . . . . . . . . . . . . . . . .mAnswer the questions.1 Do you think that McDonald's strategy will be successful?2LISTENINGThe CompetitionCommissionmHow do you think Starbucks will respond?�)>>C02.36 Rory Taylor is Media Relations Manager for the UK's CompetitionCommission. Listen to the first part of the interview and answer the questions.1 What does the Competition Commission do?2I!IWhy are they investigating the ownership of U K airports?�)>> C02.37 Listen to the second part and decide whether the statements aretrue (T) or false (F).1 For the Competition Commission, the most important thing is the n u m ber of providersin a market.Rory Taylor2I n static markets, there is not much competition.3The UK grocery market is dominated by a few companies.4The grocery market is not competitive.�)>> C02.38 Listen to the third part and complete the extract.Watch theinterview ontheDVD-ROM.We found a far more .
. . . . . . . . . . ' market. Er, we found that customers were not . ... ) with each other, erm, andbetween the companies, the companies were notconsequently we were finding higher . . . . . . . . . . . less. . . 5 and less . . . . . . . . . . . .",.115UNIT 12••COMPETITION•Passives•••••We make passive verb forms with the verb to be + the past participle.Starbucks was started by Howard Schultz.We often choose a passive structure when we are not interested in who performs anaction or it is not necessary to know.Howard Schultz was awarded an athletic scholarship to Northern Michigan University.If we want to mention who performs the action, we can use by.Howard Schultz was named ChiefExecutive by the company's Board.We often use a passive structure to be impersonal or formal (for example, in notices,announcements or reports).It has been agreed that the prototype will be tested next month.Some verbs can only be used in the active, e.g.
occur, rise, happen, arise, fall, exist,consist (of), depend (on), result (from).Some verbs which often appear in the passive are: (be) born, situate, design, estimate,bose, test, accuse, jail, shoot, bother.c:J Grammar reference page 151EILook at the sentences. Correct the incorrect ones.1The result of the leadership contest was based On the boardroom vote.2 The leadership contest was depended o n the boardroom vote.3Where were you when the president was be shot?4 The CEO has been accused of stealing funds from the pension fund.5They are depend on the CEO to show strong leadership.6He was jailed for six months.7I can't be bothered to finish this report.8All the candidates need to be tested.9Problems may be occurred after the leadership vote.10 The CEO's strategy is based on her second book.1 1 The President of the company was born in 1962.12 The audience is consist largely of senior executives.IlLook at the minutes of a company meeting.
Complete the gaps with theappropriate passive form of the verbs in brackets.Minutes of the planning meeting'The monthty meeting . . . . . . . . . . . . (hold) at 14.00 hrs onWednesday 15th February. The meeting .. . . . . . . . . 2(attend) by the Chief Executive Officer, LP Williams,J Morrison (Sales), SP Thompson (Marketing), LK Tin(Property Management) and SH Ho (Human Resources).Item 1: AgendaThe CEO stated that although the agenda for themeeting . .
. . . . . . . . . . ' (circulate) earlier and that it'. . . . . . . . (intend) to deal with routine matters, a slumpin sales and a lowering of profits as a result of strongcompetition meant that the company . . . . . . . . . . . . 5 (force)to deal with the crisis now.116Item 2: ReportsThe CEO asked for reports from those present. TheSales Manager reported that prices .
. . . . . . . . . . 6 (cut).The Marketing Manager confirmed that the advertisingbudget . . . . . . . . . . . . 7 (increase) substantially and that newcustomer surveys . . . . . . . . . . . . • (commission) to see howstrong competition had affected the company's products.The meeting. . . . . ' (inform) by the Property Manager"that agreement . . . . . . . . . .
. . (reach) about the sale of 40of the company's high-street shops and that 20 betterlocated sites . . . . . . ...... " (investigate) with a view tocreating new outlets. The Head of Human Resources12reported that the new redundancy scheme . . . . . . . . . . . .(implement) and that so far, 50 long-serving employees. . . .
. . . . . . . . " (consider) for voluntary redundancy..UNIT 12ji!i!t�___g••COMPETITION�)>> CD2.39 An Italian bicycle manufacturer wants to enter the S wedish market,using an agent. The manufacturer and the agent disagree about some termsof their proposed contract. listen to the discussion between them andanswer the questions.Negotiatin12IlWhich of these points did the two sides agree on during the negotiation?a) the type of relationship they wantc) payment of commissionb) who sets pricesd) who pays for promotionWhy does the agent want the contract to be longer than two years?Match the direct phrases (1-5) to the more diplomatic versions (a-e).1We must talk about price first.a) Your price seems rather high.2 There's no way we can give you any credit.
b) Unfortunately, I can't lower my price.II3I want a discount.c) Could you possibly give me a discount?4I won't lower my price.d) I'm afraid we can't give you any credit.5Your price is far too high.e) I think we should talk about price first.�)>> CD2.40 listen to and complete the extracts from the negotiation in ExerciseA. Then decide whether the speakers are being diplomatic (D) or notdiplomatic (N D).1A non-exclusivecontract2 No, that's . .
. . . . . . . . . .. . . . for us.3We know the market conditions . . . . . . . . . . . . . . . . . . . . . . than you.4I . . . . . . . . . . . . a rate of 15% on all the revenue you obtain.5Fifteen per cent is too low. We . . . .6We .7How much8We'll . . . . . .
. . . . . . . . . . . . . . . . the commission later.10. . . . . . . . . . . . . . . . . . . . . . 20%.with this.. . . . .... ?. . . . , with a new distributor, we prefer a shorter period.9III. . . . . . . . . . . . . . . . . . . . . . . . . for us, too.. . . . . . at least three years.It .Role-play the negotiation between a store owner and the man ufacturer ofSheen, a hair shampoo for women.
Be diplomatic.Store owner••••You want to order 50 bottles ofSheen at the quoted price.You want a 10% discount.You want 60 days' credit.You want delivery in two weeks.Shampoo manufacturer••••You get a bonus if the order is over100 bottles.You don't give a discount for ordersof less than 100 bottles.You want payment on delivery.You can deliver in three weeks.U S EFUL LANGUAGEI'm sorry, we can't agree to that.USING SPECULATIVE LANGUAGEIt would probably arrive late.USING A PAST FORM TO EXPRESSDISAPPOINTMENTI'm afraid your price is rather high.It could be a problem.We were hoping for ..
.Unfortunately, we can't deliverany earlier.It may be difficult to deliver.We were expecting ...We might not be able to do that.We were looking for ...DI PLOMATICALLY GIVING BAD NEWSTo be honest, we'd need credit terms.We had in mind ...117A jewelleryretailer wants to expand its range of suppliers.It is keen to negotiate new contracts with exciting producerswho will give it excellent value and reliable service.BackgroundFashion House Inc., based in Miami, Florida,owns a chain of stores selling high-classjewellery products. Its best-selling lines are topof-the-range necklaces, bracelets and earrings,made by overseas manufacturers who haveoutstanding design capability.
Its profit marginon most of these products is at least80 per cent.Today is 1 October. The buying department ofFashion House wishes to purchase 5,000necklaces and bracelets and 3,000earrings. Delivery of the items, ifpossible, should be by 15 November,in time for the Christmas buying season.The company is confident of selling 3,000necklaces and bracelets and 2,000 earringsand the remaining items should sell if prices arecompetitive and the demand is high. FashionHouse has a temporary cashflow problem, so itwishes to pay for the goods as late as possible.Members of the buying department are nowvisiting companies in India, Peru and Chile.They are looking for a reliable supplier withwhom they can build a long-term relationship.They have contacted three companies who haveshown interest in doing business with them.QuantityProduct featuresUnit cost (USS)DeliveryPaymentDiscountReturned goodsGuaranteeh item in stoc k.Necklaces/bracelets: 2,000 of eacelets should be avaIlable bybracandesklacnec03,00alitionAdd1 5 NovemberNovember,E'lrrings'' 3 000 available by 30r.selected as 'Designer of the YeaanIndingyouabyssign�dlalI lgll0<"' Ie , amber crystall abl e..
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