Выпускная квалификационная работа, Курцевой Е.Н. (1222257), страница 9
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The termination of table 1.1
| Exhibitions of inter-regional value | The countries important for several regions |
| Exhibitions of regional value | Important only for one region |
| Exhibitions of local value | Important for city, area |
| On time of functioning | |
| Constantly operating | From 0,5-1 year and more |
| Temporary | From 0,5-5 months |
| Short-term | From 1-5 days up to 0,5 months |
According to the organizational sign of an exhibition can subdivide into following types:
1. An exhibition;
2. An exhibition-fair;
3. An exhibition-conference;
4. An exhibition-forum;
5. An exhibition-salon.
The exhibition in the classical purpose represents action on which participants exhibit production, position itself in the given segment of the market.
The exhibition-fair provides to participants the right as exhibiting and the conclusion of deals, and realization of wholesale and retail commerce.
But at all other situation develops at exhibition-conference and an exhibition-forum which, inherently, are similar enough. Here the basic action is carrying out of conference, a forum, and the exhibition is used as the accompanying program and maybe presented both a showroom, and several tablets.
The basic difference of a forum from conference consists that the first represents action of higher class and greater scale. Objectives of participation in a forum or conference are varied for each exhibitor: it maybe participation in discussion on any problem, adjustment and strengthening of business contacts, presentation of new technologies, search of investors for their development or introductions.
Exhibition-salon – one of the most expensive exhibition actions who is necessarily accompanied by demonstration, presentation of the working model of production. The core at such exhibition is presentation though it can be accompanied by carrying out of seminars and conferences as accompanying actions. Thus, the exhibition-salon represents original advertising, and efficiency of participation in such action basically depends on scales, prestigiousness and popularity, and finally from quantity of visitors.
Classification of exhibitions as a whole is called up to help, orient only in the world of exhibitions, and testifies, that they very and are very non-uniform. Each specific exhibition which to a greater or lesser extent can be carried to this or that type, possesses finally individuality and the characteristic features changing eventually [6].
Exhibitions are one of types of a supply with information and will be organized either on a constant, or on a temporary basis. The exhibition gives Much attention to advertising activity, carries out an exchange of the commercial information with other regions. Carrying out of marketing work on an exhibition is connected with studying clientele of the market, market communications, rendering of a various sort of services, search of foreign firms - partners.
There are special-purpose and limited certain period special-purpose and versatile exhibitions, as well as national and international.
Exhibitions which subjects mentions some branches of economy are versatile. Special-purpose exhibitions are focused on visitors-experts in specific area. National exhibitions are a show-window of the local industry. They are spent inside of the country and abroad with objective of demonstration of production of national manufacture, stimulation of its selling and usually have interbranch character.
Manufacturers, consumers of production, the intermediary organizations require a continuous supply with information. In this connection in the commodity market the considerable role is allocated to constantly operating exhibitions of an industrial and technological production and national consumption.
On the basis of expositions of pavilions, reviewes, exhibitions short-term rates, scientific and technical seminars and conferences, meetings with objective of an exchange by experience, consultations of visitors will be organized. In the organization of exhibitions presentation of cars, the equipment, the technics produced by the external economic partners, regular studying of exhibition business and methods of presentation of exhibits at foreign exhibitions with objective of use of modern scientific and technical means in registration of expositions [10] have great value.
On timeframes and a way of carrying out of an exhibition it is possible to subdivide into following types:
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Short-term exhibitions (solo-exhibition). Are spent within no more than three weeks. They can carry or the general character, i.e. represent achievements of the country in all branches of industrial activity, or to be special-purpose.
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Mobile exhibitions. They will be organized with objective of expansion of a circle of visitors with use of various vehicles. Receives the increasing propagation the organization of floating exhibitions. Such exhibitions are arranged onboard a large vessel which visits seaports of the several states and carries out presentation, as well as sale of the exposed goods.
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Constant exhibitions. These exhibitions will be organized more often at diplomatic consulates and other representations of the country abroad with objective of demonstration to possible foreign buyers of samples of export production for the conclusion of deals on samples.
On frequency of carrying out of an exhibition can be: usual and unusual
1. Periodic (each 2,3 years, etc. are spent)
2. Annual annual
3. Seasonal
Frequency of carrying out of an exhibition depends, mainly, on a type of offered production and conditions of a competition [11].
One of the basic advantages of exhibitions is the concentration of samples of huge quantity of the goods made in the different countries. It provides the way to the buyer during short time to familiarize with offers existing in the market, to receive necessary consultation from experts, to make necessary comparisons of the prices and qualitative characteristics, to carry on negotiations and to learn commercial conditions and, finally, to sign the contract. Thus the buyer has a possibility to familiarize with the goods in operation, with receptions of its work, a scope and efficiency. It is especially important at purchase of cars and the equipment.
The exhibition functions due to monetary deliveries from payments of its participants, an admission of visitors, the intermediary services, spent consultations, tenancy of a display area, payment of advertising, editions of коммерческо-information materials, orders for art and decorative works, publishing and the means which have acted under contracts with the higher organizations.
Thus, wholesale exhibitions accept active participation in formation of the commodity market, rationalization of economic communications. The basic purpose of exhibitions consists in advertising and acquaintance of potential consumers with new production with objective of definition of an actual supply and demand. Exhibitions cooperate with system of commodity exchanges - after approbation on them new production the information on its offer on the market should act on commodity exchanges [12].
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