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Among them:- desk studies: attracting a third-party organization to a desk study can becostly and inexpedient, since the customer will lose time. As a rule, anymarketer should be able to conduct an ordinary desk study;108- expert surveys: the number of experts in a particular industry is much lessthan the number of consumers. In this regard, it is not advisable to involvean outside organization to conduct such a study, since all necessary skillsand skills must be available from your own marketing department;- non-exhausted polls in the B2B market: if there is no need to hide the truereasons for conducting a survey on the B2B market, then it should becarried out independently. The number of respondents in the B2B marketsis significantly lower than in the B2C market;- focus groups and in-depth interviews with consumers.
There is an opinionthat any marketer can be a moderator of the focus group after 3-4observations of its conduct. Despite the controversial nature of thisstatement, the organization of the focus group is not as difficult as thesurvey of consumers, so self-holding it and in-depth interviews arewelcome;- repeated quantitative studies with small samples. For example, the survey"How did you find out about our company" can be organized independentlyand conducted with a certain periodicity.Some methods of research to implement by its own strength is difficult and itis not recommended to conduct independently:- research with complex tools: conducting a survey using projectivetechniques based on complex grouping techniques (for example, sorting)without the involvement of a specialized agency may be impossible;- "secret buyer" of their own employees. In this case, the probability ofleakage of information about the identity of the undercover buyer and thetime of the investigation is great, which will significantly distort the results;Complex studies.
In cases where a comprehensive study involves conductingseveral surveys, focus groups and experiments on company resources may simplynot be enough, especially if it's about the competence of the staff;- Legitimate polls of B2B. If the task is to conceal the true cause of theresearch, independent research will not allow it;109- quantitative research with a large sample. Surveys involving several hundredrespondents are difficult to organize independently, primarily because of thedifficulty in selecting the respondents who are relevant to the characteristics[25, p. 163].In any case, conducting marketing research is a unique project in which thereare significant risks and the likelihood of errors.
Involving a third-partyprofessional agency helps to minimize these risks, but even the professionalism ofthe agency's employees does not ensure complete success. Unfortunately, mistakesare possible with the choice of agency, its specialization, etc. [34, p. 49].The project management tools allow to reduce the probability of errors.Before starting marketing research, it is necessary to draw up a budget and aschedule. These are the management tools necessary to ensure that the marketingresearch project is being carried out within the available resources. The budget ofthe project of marketing researches - having official force, the recognized oraccepted table, the statement of incomes and expenses of the company for theperiod of carrying out of research.The principles of budget formation are related to the goals and objectives ofthe study, as well as to the resources available to the company: temporary, financialand human.Budgeting by the "goal-task" method is preferable, since this method fullyachieves the achievement of the set goals, but is more expensive due to the lack ofan upper bound for cost planning.
For this reason, the "available resources" methodis more often used, since in most companies marketing money is allocatedaccording to a residual principle, and a small part of the marketing budget comesfrom research budget.Conclusions on the first chapter:Thus, the success of communication ensures careful planning of the marketingcommunications strategy, because it allows to create more accuratecommunications, which have an increased impact on the market.The planning process also facilitates regular analysis, done and helps the110manager to obtain a common perspective for the development of subsequentstrategies.
In order to identify how the recipient perceived the information(understood or not understood) sent by the communicator, feedback should beestablished. Feedback is the acquisition of information about consumer reactions. Itis necessary to judge the success of communication. Feedback can be provided by:analyzing sales data; Market research conducted by the company; Market researchconducted by external agencies; Voluntary consumer activities.LLC "New Atlant" is one of the oldest and largest real estate companies inKhabarovsk which was founded in 1994 and went from a beginner to a recognizedleader.
Currently, this company assumes legal responsibility for each transactionconducted. At the moment the Compan y is one of the most famous an 116 d reliable;the leaders on this market do not stop on the achieved success: they want to growand progress in both quantitative and qualitative terms. Location of theorganization: 26, Dikopoltseva St., Central District, Khabarovsk, RussiaSince its inception, the real estate company "New Atlant" professes theprinciples of a civilized market, therefore it is open for the exchange of informationand exchange of technologies and skills in the real estate market. More and morecustomers come on the recommendations of their friends and acquaintances, andthis is an indicator that the company's customers are satisfied with the quality ofthe service.The Company pays great attention to the training of qualified personnel.
OwnTraining Center, mentoring, training and seminars - all this allows the company'semployees to constantly improve their professional level and provide qualityservices.The company works for clients, and the office of LLC "New Atlant" wascreated primarily to provide the most convenient and quality service.Accommodation in the business, central part of the city, modern stylish design,meeting rooms, specialized premises for cash settlement, equipped cash desks witharmored windows and doors, ventilation, air conditioning and air purificationsystems, qualified security - everything you need for comfort and safety of the111client.The company is a full member of the Union of Real Estate Agents ofKhabarovsk.
It was the initiator and one of the founders of the magazine"Khabarovsk Real Estate".The company invites you to free consultations on housing matters. To answerquestions from clients, if necessary, specialists from notary offices, committees formanagement of various districts of Khabarovsk, the UFSF and many others areinvolved.The Company's mission is to provide real-estate services on a highlyprofessional level, based on open relationships and honest prices, providingsecurity, comfort and favorable conditions for our customers.In the company "New Atlant", you can get the full range of real estateservices necessary for real estate transactions.The number of real estate services provided by the company includes:- free consultation;- Assistance in buying apartments and objects of suburban real estate (houses,cottages, cottages, land plots, etc.);- assistance in purchasing housing using housing subsidies;- Assistance in the sale of apartments and objects of suburban real estate(houses, cottages, cottages, land plots, etc.);- assistance in the exchange of apartments and objects of suburban real estate;- assistance in renting (delivery and removal) of apartments and countryhouses;- services in the field of commercial (non-residential) real estate;- urgent ransom of apartments and objects of suburban real estate;- Assistance in the privatization of real estate (ordinary and urgent);- legal support and registration of real estate transactions;- registration of rights to objects of suburban real estate (commissioning ofhouses, privatization of land, cadastral registration of land, etc.);- Work with loans when buying a home.112This Limited Liability Company carries out its activities based on the charterapproved by the Council of the Founders of the company.
The key area of thecompany's activity on the real estate market is the activity to provide variousservices in this area. The company also takes an active part in charitable activities.The personnel of the company at 01.01.2017 is 117 people.The entire personnel of the company is divided into the two maindepartments: office and administrative.The clerical department includes real estate agents (they can also be classifiedas specialists): at the beginning of 2017, their number in the company totaled 92people. Their functions include work with clients, search and processing of realestate objects as well as the organization of operations for buying, selling, rentingreal estate on behalf of clients.
Also, in the office management department are theheads of departments of various types of real estate; there are three in total in theirorganization: the secondary housing department, the suburban real estatedepartment, and the commercial (non-residential) real estate department..
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