Конкурентоспособность услуг и направления ее повышения Зайцева (1194026), страница 12
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There are competitors in every segment of the market. For the target company, the competitors on the international market are foreign airlines such as «Korean Air» and «Asiana». On the inter-regional market, the main competitors are the following companies: "S7", "Yakutia", "IrAero", "Ural Airlines". Currently, "Aurora Airlines" is the only carrier on the intra-market that performs socially important transportation; but there are competitors that carry out small-scale passenger air travel and cover routes that do not coincide with "Aurora Airlines"’s routes.
To assess the competitiveness of this company’s service there was carried out a market research, the results of which are also presented in this section. According to the research, the company’s major and most serious competitor is the "S7" taking into consideration the consumers’ opinion on the "quality of service" and "reputation", yet clients are more satisfied with its "price".
This graduation paper analyzed the company’s competitiveness system, which is necessary to maintain or increase its level. "Aurora Airlines" is well-positioned to enhance its competitiveness by using the system of the following principles, such as: being customer-oriented, continuously self-improving, developing mutually beneficial partnership and brand-strategizing. Regarding "Aurora Airlines" to the "S7" rivalry, there were proposed some measures for improving "Aurora Airlines"’s competitiveness. These measures include improving the quality of services and the creation of the company's image via an advertising campaign. Thus, assessment of goods and services competitiveness based on consumers’ opinion is important for companies’ further success.
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