Диссертация (1173162), страница 41
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―Loyalty is a foundational element of our North Star Strategy, and strongerrelationships increase the lifetime value of our customers. We are providing what matters most to them– an enhanced experience both in store and online, edited and elevated products, compelling value andan excellent loyalty offering.‖ …Macy‘s will continue to roll out enhancements to Star Rewards throughout 2018, includingmore experiential benefits where members can win access to unique experiences and rewards elementsthat only Macy‘s can offer.In celebration of the new Star Rewards, Macy‘s stores across the country will host Macy‘scardholders for an exclusive shopping event from 6 p.m. to 9 p.m.
on Sunday, October 15, 2017(https://www.macysinc.com/news-media/press-releases/detail/756/macys-reinvents-loyalty-with-newstar-rewards) [Macy‘s URL].214Пресс-релиз 10NOx issue: customers are being informed, implementation is starting• Measures for the affected EA189 series 1.2-litre, 1.6-litre and 2.0-litre diesel engines havebeen ratified by the Federal Motor Transport Authority (KBA)• Customers are being informed about the next concrete steps• Implementation of the measures to start in late January 2016• Important step towards resolving the NOx emissions issue in Europe.The Volkswagen Group has presented the concrete measures proposed for the EA189 1.2, 1.6and 2.0-litre engines to the Federal Motor Transport Authority (KBA). After intensive review, theKBA has fully ratified all of the measures. The remedial measures for all affected vehicles are thusconfirmed.
The vehicle keepers will shortly be informed about the next steps. In order to ensure thatthe measures are completed quickly, Volkswagen will begin implementation right at the start of 2016.In developing the technical measures, finding customer-friendly solutions was an importantaspect. The measures for the affected EA189 diesel engines are as follows:- The 1.2-litre and 2.0-litre engines will get a software update. The pure labour time will be justunder half an hour.- The 1.6-litre engines will also get a software update.
In addition, a ―flow rectifier‖ will befitted right in front of the air mass sensor. The labour time for implementing these measures will beless than an hour.These measures apply to Europe (EU-28 markets). After the measures have been implemented,the vehicles will fulfil the duly applicable emissions standards, with the aim of achieving this withoutany impairment of engine output, fuel consumption or performance...While the technical measures are being performed Volkswagen AG aims to avoid anydisadvantages for the customers, such as any curbing of their mobility.
In this connection theVolkswagen brand is assuring all customers that where necessary an appropriate replacement mobilityoption will be provided free of charge.Until 31.12.2017 Volkswagen AG is expressly waiving the limitation period in respect of anyclaims made in connection with the software installed in vehicles with EA 189 engines. The waivingof this limitation applies even where a claim's validity has already expired.
The mere act of waitingwill therefore not disadvantage Volkswagen customers in any way. This means that all customersaffected can wait for the necessary technical measures to be implemented on their vehicles by theabove mentioned time.One thing is certain: the vehicles continue to be technically safe and ready to drive and cantherefore be used on the road without any restrictions (https://media.vw.com/releases/1662)[Volkswagen URL].Пресс-релиз 11BMW Group U.S.
Reports January 2016 SalesFeb 02, 2016, 13:14 ET from BMW of North America, LLCWOODCLIFF LAKE, N.J., Feb. 2, 2016 /PRNewswire/ -BMW brand sales decrease 4.7 percent215MINI brand sales increase 0.3 percentBMW Motorcycle sales decrease 31.9 percentSales of BMW brand vehicles decreased 4.7 percent in January for a total of 18,082 comparedto 18,981 vehicles sold in January, 2015."As expected, January suffered a bit from the strong storms that froze large parts of thecountry," said Ludwig Willisch, President and CEO, BMW of North America. "In spite of theobstacles, the new BMW X1 showed extraordinary growth and our 7 Series and X3 set the momentumwe expect to continue in the year ahead."Sales of BMW Sports Activity Vehicles gave a boost to January with the new BMW X1leading the way, increasing 274.0 percent and the BMW X3 increasing 49.3 percent. In its third fullmonth of sales, the new BMW 7 Series continued its upward momentum increasing 33.0 percent fromJanuary a year ago.BMW Group SalesIn total, the BMW Group in the U.S.
(BMW and MINI combined) reported January sales of21,320 vehicles, a decrease of 4.0 percent from the 22,209 vehicles sold in the same month a year ago.MINI Brand SalesFor January, MINI USA reports 3,238 automobiles sold, an increase of 0.3 percent from the3,228 sold in the same month a year ago.Table 1: New Vehicle Sales BMW of North America, LLC, January 2016i3i82 Series3 Series4 Series5 Series6 Series7 SeriesZ4X1BMWpassenger carsX3X4X5X6BMW lighttrucksBMW brandCooper/SHardtop 2 DoorCooper/SHardtop 4 DoorCooper/SConvertibleCooper/SClubmanYTDJan.2015670853754,7332,6153,35951163794518-72.8%-62.4%89.3%-30.6%-29.9%13.0%-63.8%32.9%-55.3%273.9Jan.
2016182327103,2871,8323,795185847421,937Jan. 2015670853754,7332,6153,35951163794518-72.8%-62.4%89.3%-30.6%-29.9%13.0%-63.8%32.9%-55.3%273.9%YTD Jan.2016182327103,2871,8323,795185847421,93712,8492,0022622,58438513,5971,3413963,214433-5.5%49.3%-33.8%-19.6%-11.1%12,8492,0022622,58438513,5971,3413963,214433-5.5%49.3%-33.8%-19.6%-11.1%5,23318,0825,38418,981-2.8%-4.7%5,23318,0825,38418,981-2.8%-4.7%1,2161,494-18.6%1,2161,494-18.6%1,23267582.5%1,23267582.5%1144-99.3%1144-99.3%277127600.0%277127600.0%%%216ofLLCCoupeRoadsterCountrymanPacemanMINI brandTOTAL BMWNorth America,0050483,2382265745823,228-100.0%-100.0%-32.3%-90.2%0.3%050483,2382265745823,228-100.0%-100.0%-32.3%-90.2%0.3%21,32022,209-4.0%21,32022,209-4.0%0BMW Pre-Owned VehiclesIn January, BMW Certified Pre-Owned sold 8,212 vehicles, down 6.1 percentfrom January 2015.Total BMW Pre-Owned sold 13,743 vehicles in January 2016, a 5.6 percentdecrease from January 2015.MINI Pre-Owned VehiclesSales of MINI NEXT (certified pre-owned) set a January record with 855vehicles, up 0.7 percent over January 2015.Total MINI Pre-Owned sales for January were 1,853 cars, an increase of 1.9percent from January 2015.BMW Motorrad SalesWith business heavily impacted by inclement weather, sales of BMW motorcycles in Januarydecreased 31.9 percent, to 450 motorcycles compared to the 661 sold in January 2015.Table 2: Motorcycle Sales BMW of North America, LLC, January 2016BMWMotorcyclesJan.
2016Jan.201545066131.9%YTD Jan.2016450YTD Jan. 2015661%31.9BMW Group In AmericaBMW of North America, LLC has been present in the United States since 1975. Rolls-RoyceMotor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States hasgrown to include marketing, sales, and financial service organizations for the BMW brand of motorvehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;Designworks, a strategic design consultancy based in California; a technology office in Silicon Valleyand various other operations throughout the country.
BMW Manufacturing Co., LLC in South Carolinais part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for allX5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes. The BMW Group salesorganization is represented in the U.S. through networks of 340 BMW passenger car and BMW SportsActivity Vehicle centers, 153 BMW motorcycle retailers, 125 MINI passenger car dealers, and 36Rolls-Royce Motor Car dealers.
BMW (US) Holding Corp., the BMW Group's sales headquarters forNorthAmerica,islocatedinWoodcliffLake,NewJersey(https://www.press.bmwgroup.com/usa/article/detail/T0253562EN_US/bmw-group-u-s-reportsjanuary-2016-sales?language=en_US) [BMW Group URL].Пресс-релиз 12BMW Group U.S. Reports February 2016 Sales217 BMW brand sales decrease 10.7 percent MINI brand sales decrease 23.7 percent BMW Motorcycle sales decrease 3.4 percentMar 01, 2016, 13:07 ET from BMW of North America, LLCWOODCLIFF LAKE, N.J., March 1, 2016 /PRNewswire/ -- Sales of BMW brand vehiclesdecreased 10.7 percent in February for a total of 22,498 compared to 25,201 vehicles sold in February,2015. Year-to-date, BMW brand is down 8.2 percent from the same period last year with sales of40,580 vehicles.Notable vehicle sales include the BMW X1 which increased 60.2 percent, the BMW X3 whichincreased by 19.5 percent, and the BMW 2 Series which increased by 107.5 percent."February showed again the accelerating pace of BMW Sports Activity Vehicles is clearlymore than a trend with our X models accounting for 45% of sales this past month," said LudwigWillisch, President and CEO, BMW of North America.
"With Spring only three weeks away and thetravel season on the horizon, the growing success of the 7 Series and the 2 Series also makes usconfident there's more to come."BMW Group SalesIn total, the BMW Group in the U.S. (BMW and MINI combined) reported February sales of25,337 vehicles, a decrease of 12.4 percent from the 28,921 vehicles sold in the same month a yearago.
Year-to-date, BMW Group sales are down 8.7 percent from the same period last year with 46,657vehicles sold.MINI Brand SalesFor February, MINI USA reports 2,839 automobiles sold, a decrease of 23.7 percent from the3,720 sold in the same month a year ago. Year-to-date, MINI USA sales are 6,077 vehicles, a 12.5percent decrease from the same period last year.Table 1: New Vehicle Sales BMW of North America, LLC, February 2016248541,0854,5952,6832,758265616551,418Feb.20151,0891135236,0042,7443,6061,23757228688513,7773,7335223,8426248,72122,498948Feb. 2016i3i82 Series3 Series4 Series5 Series6 Series7 SeriesZ4X1BMWpassenger carsX3X4X5X6BMW light trucksBMW brandCooper /S Hardtop2 Door%-77.2%-52.2%107.5%-23.5%-2.2%-23.5%-78.6%7.7%-80.8%60.2%YTD Feb.2016430861,7957,8824,5156,5534501,463973,355YTDFeb.
20151,75919889810,7475,3496,9651,7481,2093801,403%-75.6%-56.6%99.9%-26.7%-15.6%-5.9%-74.3%21.0%-74.5%139.1%17,0593,1244664,1494038,14225,201-19.2%19.5%12.0%-7.4%54.8%7.1%-10.7%26,6265,7357846,4261,00913,95440,58030,6564,4658627,36383613,52644,182-13.1%28.4%-9.0%-12.7%20.7%3.2%-8.2%1,310-27.6%2,1642,804-22.8%218Cooper /S Hardtop4 DoorCooper/SConvertibleCooper/SClubmanCoupeRoadsterCountrymanPacemanMINI brandTOTAL BMW ofNorthAmerica,LLC9201,110-17.1%2,1521,78520.6%1187-99.5%2331-99.4%3810158172,83922981938633,72018950.0%-100.0%-98.8%-38.1%-88.9%-23.7%658011,085156,0773511461,6831456,94821833.3%-100.0%-99.3%-35.5%-89.7%-12.5%25,33728,921-12.4%46,65751,130-8.7%BMW Pre-Owned VehiclesIn February, BMW Certified Pre-Owned sold 8,649 vehicles, down 6.0 percentfrom February 2015.Total BMW Pre-Owned sold 14,887 vehicles in February 2016, a 1.7 percentdecrease from February 2015.The Total BMW Pre-Owned cars sold year-to-date were 28,630, a 3.7 percentdecrease from the first two months of 2015.MINI Pre-Owned VehiclesSales of MINI NEXT (certified pre-owned) set a record with 1,046 vehicles, up33.2 percent over February 2015.Total MINI Pre-Owned sales also set a record with 2,231 cars, an increase of22.1 percent from February 2015.Total MINI Pre-Owned sales year-to-date were 4,084, an 11.9 percent increasefrom the first two months of 2015.BMW Motorrad SalesSales of BMW motorcycles in February declined 3.4 percent with 795 motorcycles soldcompared to the 823 sold in February 2015.The S 1000 RR was the best-selling model in February with 173 deliveries compared to 98 thistime last year, helping S-Series volumes grow by 69 percent.
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