Диссертация (1173162), страница 39
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Every good movie night and family party calls for Cheetossnacks – the orange cheetle dust goes great with the spooky decorations.Men Enjoy Tricks Over Treats: Men are even more excited to celebrate, with1 in 3 men¹ planning to spook their friends and/or play a trick on someone this year – ChesterCheetah would be proud of their mischievous natures."The Cheetos brand brings out the fun and mischievous side in all of us, and so doesHalloween," said Ram Krishnan, vice president of marketing for Frito-Lay.
"We couldn't think of abetter way to celebrate than to learn more about how our fans are celebrating this year whileintroducing our new glow-in-the-dark packaging, perfect for the holiday."The limited-edition 30-count multipacks featuring treat-size Cheetos Crunchy snack bags withglow-in-the-dark packaging are now available nationwide for the suggested retail price of $5.00 each.After fans finish their Cheetos snacks, the treat-size glow-in-the-dark individual snack bag packagingcan be used as extra "cheesy" Halloween decorations while the larger multipack bag doubles as a treatsack. Place the treat-size glow-in-the-dark Cheetos snacks bags under a bright light for a few secondsto maximize the glowing effect.Don't forget to follow Chester on Twitter at @ChesterCheetah to keep up with all of hisDangerouslyCheesyanticsthisHalloween(http://www.stockhouse.com/news/pressreleases/2013/10/02/tricks-and-treats-cheetos-brand-survey-finds-adults-are-just-as-excited-for-the)[Stockhouse URL].Пресс-релиз 2Cheetos Brand Serves Up Mischief This Halloween With New Treats And Tricks For TheEntire FamilyChester Cheetah releases new limited-edition Halloween treat and delivers virtual tricksto celebrate the most mischievous time of the yearPLANO, Texas, Sept.
8, 2014 /PRNewswire/ -- Calling all pranksters: Chester Cheetah, theofficial Cheetos brand spokes-cheetah, has proclaimed that after years of the 'same old same old,'Halloween needs a new twist – so, today he unveiled a new bag of treats and tricks to bring out themischievous side of families this season.207With the release of new limited-edition Cheetos Bag of Bones and a fully revamped CheetosHalloween online hub, the Cheetos brand -- one of the billion-dollar brands from PepsiCo's Frito-Laydivision -- is encouraging families across the country to unleash the mischief with some hair-raisingchallenges and pranks.New limited-edition Cheetos Bag of Bones is the perfect Halloween snack for family fun.
Eachspooktacular bag is filled with four skeleton-shaped Cheetos treats. These tasty skulls, ribcages, bonesand paws feature white cheddar seasoning, giving consumers permission to play with their food andbuild their own edible skeleton. Cheetos Bag of Bones is great for entertaining at home and is availablein large, party-size 8 oz. bags for a suggested retail price of $3.49.This new Halloween treat joins last year's multipacks featuring treat-size Cheetos Crunchysnack bags with glow-in-the-dark packaging. Available in 30-count 0.65 oz.
bags for a suggested retailprice of $5.00, the multipacks offer a delicious savory alternative to Halloween sweets. Together, bothlimited-edition Cheetos products give families a dangerously cheesy option when snacking andentertaining during the most mischievous times of the year."Halloween is our time to shine and it's Chester Cheetah's job to add the flavor each year," saidJeff Klein, vice president of marketing for Frito-Lay. "This year, we're blowing out the treats andtricks, delivering a little bit of fun in every bag and giving families the opportunity to release someseasonal mischief; proving once again that Chester Cheetah really is the king of Halloween"(https://www.prnewswire.com/news-releases/cheetos-brand-serves-up-mischief-this-halloween-withnew-treats-and-tricks-for-the-entire-family-274318161.html) [PR Newswire URL].Пресс-релиз 3Pepsi Japan Launches Two New Colas: to Celebrate Xmas and Prevent Weight GainOver the last five years, Pepsi Japan has introduced more unconventional cola‘s than Pepsi haslaunched on other markets.
The latest innovations from the brand include a weight gain preventingvariety and a winter holidays edition, which have bold and non-traditional cola flavours (which is quitea traditional move for Pepsi Japan).Photo: Pepsi White 2012, www.japantoday.comJust in time for Christmas, the brand released its 2012 Pepsi White drink, which now has thetangerine flavor. The bottles with white labels featuring colourful snowmen will be available at $1.70in Japan starting December 11. The white line was launched as part of Pepsi Japan portfolio back in2008, and then it was Pepsi & yogurt-flavored beverage.Christmas season is traditionally the time when we eat more tasty and high-calorie dishes thanusual and gain weight. So, PepsiCo launches a special drink that ―reduces the absorption of fat,‖ writesSuntory International Food Co.
in Japanese (we used Google Translate to put the press release inEnglish).208It‘s not like zero or diet cola products, which help gain less weight—Pepsi Special is for those,who want to get their calories without any fear of having them turned into fat. The magic effect isprovided by the indigestible dextrin (dietary fiber).―The drink is actually designated as a „food for specified health uses.‟ This means the productis regulated by the Japanese government and has its seal of approval. Pepsi Special actually containsindigestible form dextrin, which is used as a dietary fiber supplement and makes it difficult for thebody to absorb fat while eating,‖ reports www.kotaku.com. The new product hits Japanese market onNovember 13—it will be sold for about $1.87 per bottle (http://popsop.com/2012/11/pepsi-japanlaunches-two-new-products-to-celebrate-christmas-and-prevent-weight-gain/) [Popsop URL].Пресс-релиз 4PepsiCo to launch mid-calorie Pepsi True available exclusively at Amazon.comOct 6, 2014PepsiCo Inc.
is exploring the opportunities of e-commerce channel with the launch of a new60-calorie soda Pepsi True available online only at Amazon.com.This move comes after its main rival The Coca-Cola Company launched its own mid-calorie―green‖ version Coca-Cola Life in the U.S. and the U.K. earlier this year (and in Argentina as a pilotlaunch in 2013), as well as stroke a deal with Amazon to distribute its another soda brand Surge in theU.S. in September.209Photo: Pepsi True, available at Amazon.com exclusivelyPepsi True will be sweetened with both sugar and stevia, containing 60 calories per 7.5 fl ozcan—which is 30% fewer calories than in a regular Pepsi. The new beverage will be promoteddigitally to build awareness and to evaluate consumers‘ feedback before launching it across traditionalretail stores in the U.S.The official PepsiCo website states that the new soda beverage will be “helping consumers getback to the fun and refreshing side of cola” http://popsop.com/2014/10/pepsico-to-launch-mid-caloriepepsi-true-available-exclusively-at-amazon-com/ (http://popsop.com/2014/10/pepsico-to-launch-midcalorie-pepsi-true-available-exclusively-at-amazon-com/) [Popsop URL].Пресс-релиз 5"inside" – Volkswagen launches International employee magazineNew medium for all Volkswagen brand plants worldwideToday, Volkswagen is publishing the first issue of a new employee magazine – "inside".
Themagazine, which is to appear online and in a printed version, initially in German and English, isintended for the employees of all Volkswagen brand plants throughout the world.The first printed issue was distributed today at more than 30 locations. "inside" will beappearing every 14 days and will provide employees with concise and comprehensive information oncurrent developments in their brand. Another major focus will be on international topics.Topics will be clearly presented with a large number of large-format information graphics. Theinnovative title page of the printed issue also provides an optical transition to the online version athttp://inside.volkswagen.de.
This will present further information on the articles in the printed versionand will be supplemented by up-to-date items, photos and films.The Head of Internal Communications at Volkswagen, Nina Böttger, says: "We want to furthersharpen the profile of the Volkswagen brand, also within the organization. Open, rapid communicationwith employees is a prerequisite for a confident team.
Our new presentation with "inside" is a keystep inthisdirection"(http://www.volkswagenag.com/content/vwcorp/info_center/en/news/2015/12/Magazin.html)[Volkswagen Aktiengesellschaft URL].Пресс-релиз 6ŠKODA in November: Deliveries remain at a high level› ŠKODA delivers 89,000 vehicles to customers worldwide in November› Double-digit growth in Central Europe; a slight increase in Western Europe;a tense sales situation in Russia› ŠKODA Fabia and ŠKODA Superb again achieve double-digit growth in EuropeŠKODA has delivered 89,000 vehicles to customers worldwide in November 2015 (November2014: 90,200 deliveries; down by 1.4 per cent). The car manufacturer saw growth in both Western andCentral Europe.
The tense overall market situation in Russia, however, slowed ŠKODA's sales. InChina and Eastern Europe (excluding Russia), ŠKODA sales reached the same level as in Novemberof the previous year. The new-generation ŠKODA models once again received a very positiveresponse from customers. Deliveries of the ŠKODA Fabia rose by 44.0 per cent in Europe; theŠKODA Superb achieved an increase of 47.3 per cent.210―ŠKODA has performed well in November, in a somewhat difficult market situation,‖ saidWerner Eichhorn, ŠKODA Board Member for Sales and Marketing. ―Our global deliveries remain at ahigh level. We are pleased with the continued positive development of our new-generation models.After a successful market launch, the ŠKODA Superb has far exceeded our expectations,‖ continuedEichhorn.In Western Europe, ŠKODA delivered 33,600 vehicles to customers (November 2014:33,000; up by 1.8 per cent).
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