01-04-2020-3rd Edition ML Pre-Int(1) (английский уч бизнес инглиш охфорд инглиш методические указания дедушенко английский и физика, уч орловская самсонова)

..l3rd EditionPre-intermediateDavid CottonDavid FalveySimon KentScanned for Agus SuwantoDISCUSSIONTalk about yourcareer planUNIT 1CAREERSc:)TEXTSListening: An interview withthe Finance Director of a TVcompanyLANGUAGE WORKCareer movesModals 1: ability,requests and offersSKILLSTelephoning:making contactReading: Facebookprofile 'could damagejob prospects'-page 6CASE STUDYYou)uice: Decideon the successfulcandidate for a jobWriting: e-mailTelegraphTalk aboutcompaniesUNIT2COMPANIESC)Reading: India: Tata's searchfor a new CEO- FinancialTimesIs John Lewis the bestcompany in Britain to workfor?- Guardianpage 1 4Describing companiesPresent simple andpresent continuousPresenting yourcompanyDino Conti Ice Cream:Decide on the bestway to invest in acompany's futureWriting: proposalListening: An interview withthe CEO of a food companyTalk aboutshopping habitsUNIT3SELLINGC)Listening: An interview withthe Director of Marketing ofa TV shopping channelReading: Women on top innew sales industry survey­web articlepage 22Making salesNegotiating:reachingModals 2: must, need to,agreementhave to, shouldA partnershipagreement: Work on aproposed partnershipbetween a jet chartercompany and a hotelgroupWriting: letterWORKING ACROSS CULTURES:1C)C)SAYING 'NO' POLITELYREVISION UNIT ADISCUSSIONUNIT4GREAT IDEASC)··-�i��_,,..Discuss whatmakes a greatideapage36TEXTSLANGUAGE WORKListening: An interview with aresearcherVerb and nouncombinationsReading: Who needstranslators?- web articlePast simple andpast continuousSKILLSSuccessfulmeetingspage30page32CASE STUDYThe new attraction:Decide on the bestidea for a newattractionWriting: reportSafer cycling- web articleGoing for gold- web articleUNIT 5STRESSC)page 44UNIT6ENTERTAININGC)page 52Discuss stressfulsituations andactivitiesListening: An interview withthe Director of Marketing ata health consultancyStress in the workplacePast simple andpresent perfectParticipating indiscussionsReading: Over half of businessowners feeling increasinglystressed - web articleDiscuss corporate Listening: An interview with the Eating and drinkingentertainingChief Executive of a corporateMultiword verbsentertainment companyReading: Interview with threecorporate entertainmentexpertsDavies-MillerAdvertising: Suggestways of reducingstress amongst staffWriting: reportSocialising:greetings andsmall talkOrganising aconference: Choosethe location for asales conferenceWriting: e-mailWORKING ACROSS CULTURES: 2 DOING BUSINESS INTERNATIONALLY=page60REVISION UNIT BC) page 62WRITING FILECl page 126c:) page 132ACTIVITY FILEScanned for Agus Suwanto.CONTENTSDISCUSSIONDiscuss newbusinesses andbusiness seclorsUNIT7NEW BUSINESS� page66TEXTSListening: Interviews withthe CEO of a money-transfercompany and the CEO of afood companyLANGUAGE WORKEconomic termsTime clausesSKILLSDealing withnumbersCASE STUDYTaka Shimizu Cycles:Choose the locationfor a new factoryWriting: e-mailReading: Internet whiz-kid'sdiscount idea makes billionsin two years- Financial TimesHelp with exportsFinancial Times- ·--�J�-·c.UNITSMARKETING:� page 74Talk about themarketing mixand marketingcampaignsListening: An interviewwith the EuropeanMarketing Manager of apharmaceutical companyWord partnershipsQuestionsTelephoning:exchanginginformationReading: Adidas targetsthe Chinese interior-Wincote International:Devise a plan toimprove sales at anoutdoor-clothingcompanyWriting: e-mailFinancial TimesDiscuss how andwhen to planUNIT9PLANNINGListening: An interviewwith a business consultantand authorReading: When there's noPlan A- Financial Times� page 82Making plansTalking aboutfuture plansMeetings:interruptingand clarifyingEuropean Press andMedia Corporation:Plan a new issue ofa magazineWriting: letterWORKING ACROSS CULTURES: 3 INTERNATIONAL CONFERENCE CALLS�page90REVISION UNIT C�page92DISCUSSIONUNIT 10MANAGINGPEOPLE·•Discuss thequalities of agood managerTEXTSListening: An interviewwith the author of amanagement bookLANGUAGE WORKVerbs and prepositionsReported speechSKILLSSocialising andentertainingReading: Share the power­Financial Times� page96CASE STUDYAshley Cooper SearchAgency: Adviseon improving staffrelations at a propertycompanyWriting: reportListening: An interviewDo a quiz onmanaging conflict with an expert in disputeresolutionUNIT 11CONFLICTWord-buildingConditionalsNegotiating:dealing withconflictReading: Interveningquickly in cases of conflict� page 104Herman & CorrieTeas: Decide whethera company shouldaccept a buy-out offerWriting: letter- Chartered Institute a{Personnel and DevelopmentUNIT 12PRODUCTS� page 112-.....-.,j»1Discuss productsListening: An interview withthe editor of a news networkDescribing productsPassivesPresenting aproductReading: A path to salvationthrough innovationFinancial TimesThe George MarshallAwards: Choosethe winner of aproduct-innovationcompetitionWriting: reportWORKING ACROSS CULTURES: 4 PREPARING TO DO BUSINESS INTERNATIONALLY�page 120REVISION UNIT D�page 122GRAMMAR REFERENCEAUDIO SCRIPTSGLOSSARY�page 141�page 153�page 167Scanned for Agus SuwantoWhat is Market Leader, and who is it fo r?Market Leader is a multi-level business English course for businesspeople and students of businessEnglish.

It has been developed in association with the Financial Times, one of the leading sources ofbusiness information in the world. It consists of 12 units based on topics of great interest to everyon einvolved in international business.This third edition of the Pre-intermediate level features completely updated content and asignificantly enhanced range of authentic resource material, reflecting the latest trends in thebusiness world.

If you are in business, the course will greatly improve your ability to communicatein English in a wide range of business situations. If you are a student of business, the course willdevelop the communication skills you need to succeed in business and will enlarge your knowledgeof the business world. Everybody studying this course will become more fluent and confident in usingthe language of business and should increase their career prospects.The authorsDavid Falvey (left) has over 25 years' teaching and managerial experience in the UK, Japan and HongKong. He has also worked as a teacher trainer at the British Council in Tokyo, and was previouslyHead of the English Language Centre and Principal Lecturer at London Metropolitan University.David Cotton (centre) has over 40 years' experience teaching and training in EFL, ESP and English forBusiness, and is the author of numerous business English titles, including Agenda, World of Business,International Business Topics and Keys to Management.

He is also one of the authors of the best­selling Business Class. He was previously a Senior Lecturer at London Metropolitan University.Simon Kent (right) has over 20 years' teaching experience, including three years as an in-companytrainer in Berlin at the time of German reunification.

He is currently a Senior Lecturer in businessand general English, as well as having special responsibility for designing new courses at LondonMetropolitan University.4Scanned for Agus SuwantoI NTRODUCTIONWhat is in the units?STARTING UPVOCABULARYREADINGLISTENINGL ANGUAGE REVIEWSKILLSCASE STUDYWORKING ACROSSCULTURES'REVISION UNITSYou are offered a variety of interesting activities in which you discuss the topicof the unit and exchange ideas about it.You will learn important new words and phrases which you can use when you carryout the tasks in the unit.

You can find definitions and examples, and listen to thepronunciation of new vocabulary in the i-Giossary feature on the DVD-ROM. TheDVD-ROM also contains practice exercises. A good business dictionary, such as theLongman Business English Dictionary, will also help you to increase your businessvocabulary.You will read authentic articles on a variety of topics from the Financial Times andother newspapers and books on business.

You will develop your reading skills andlearn essential business vocabulary. You will also be able to discuss the ideas andissues in the articles.You will hear authentic interviews with businesspeople and a variety of scriptedrecordings. You will develop listening skills such as listening for information andnote-taking. You can also watch the interviews and find further practice exerciseson the DVD-ROM.This section focuses on common problem areas at Pre-intermediate level.

You willbecome more accurate in your use of language. Each unit contains a Languagereview box which provides a review of key grammar items. A Grammar referencesection can be found at the bac_k of the book and on the DVD-ROM. The DVD-ROMalso provides extra grammar practice.You will develop essential business communication skills, such as makingpresentations, taking part in meetings, negotiating, telephoning and using Englishin social situations.

Each Skills section contains a Useful language box, whichprovides you with the language you need to carry out the realistic business tasksin the book. The DVD-ROM supplements the Course Book with additional activities.The Case studies are linked to the business topics of each unit. They are basedon realistic business problems or situations and allow you to use the languageand communication skills you have developed while working through the unit.They give you the opportunity to practise your speaking skills in realistic businesssituations. Each Case study ends with a writing task. Aher you've finished the Casestudy, you can watch a consultant discussing the issues it raises on the DVD-ROM.These four units focus on different aspects of international communication.They help to raise your awareness of potential problems or misunderstandingsthat may arise when doing business with people from different cultures.Market Leader Pre-intermediate third edition also contains four revision units,each based on material covered in the preceding three Course Book units.Each revision unit is designed so that it can be completed in one sessionor on a unit-by-unit basis.5Scanned for Agus SuwantoSTARTING UPIJDiscuss these questions.1How ambitious are you?2Do you have a career plan? Where do you want to be in 10 years' time?3Which of the following would you prefer to do?a) work for one company during your careerb) work for several different companiesc) work for yourselfI]Look at these activities (1-7).

In pairs, match each activity to itscorresponding area of work (a-g). Which of these areas do you workin or would you like to work in? Why?1making/manufacturing thingsa) Sales and Marketing2being in charge of peopleand running the organisationb) Finance3 selling products or services4 dealing with clients/consumers5 working with figures6dealing with employees and training7 investigating and testing6Scanned for Agus Suwantoc) Managementd) Human Resources (H R)e) Productionf) Research and Development (R&D)g) Customer ServiceUNIT 1B...CAREERSWhat should you do to get ahead in your career? Choose the four mostimportant tips from this list.

Compare your ideas in a group and try toagree on a final choice.1Change companies often.5Be energetic and enthusiastic at all times.2Use charm with your superiors.6Be the last to leave work every day.3Attend all meetings.74Go to your company's socialfunctions.Find a n experienced person to give you helpand advice.8Study for extra qualifications in your free time.These phrases (1-6) all include the word career. Match each of them toits correct meaning (a-f).