market_leader_3e_-_intermediate_-_course_book (David Cotton, David Falvey, Simon Kent-Учебник Market Leader 3e издание), страница 10

Change these phrases to make compound nouns.1 a plan which lasts for 10 years a l O - y ear plan2a hotel with five stars3 a budget worth three million dollars4 a presentation that lasts 20 minutes5a contract worth 200,000 dollars6an industrial empire which is 1 50 years old39UNIT 4••ORGANISATIONIIIMatch each noun (1-10) to two of the following nouns (a-c) to make wordpartnerships.LISTENINGAnalysingcompanyorganisationG)=:::>a)----vH't:tY2 managementa) style3 salesa) teamb) revenuec) trade4 customera) careb) teamc) loyalty5companya) houseb) headquartersc) logo6producta) profitb) linec) range7 consumera) goodsb) logosc) awarenessb) technologyplanc) consultant8researcha) projectb) findingsc) knowledge9informationa) technologyb) forcec) deska) unionb) programc) virus10 computerIIIc[ objectiv�1 businessMake sentences with the noun combinations in Exercise D.EXAMPLE:We oeed to Q9ree ovr bv,ioeH objective,.m�)>> C01.24 listen to Richard Rawlinson, Vice-President of the managementconsultants 8002 & Co.

Which four areas does 8002 & Co look at whenanalysing a company's organisation?m�))) C01.25 listen to the second part of the interview and answer the questions.II1What do you need to answer on the website orgdna.com?2What are your answers compared to?3What can the comparison recognise?4How does Booz & Co analyse a company in more depth?�))) C01.26 listen to the third part and answer the questions.1 How was the American company organised?2 What did Manufacturing and Marketing do?Richard Rawlinson3What was the company not very good at?4 How did the consultants want to change the organisation?III�)>> CD 1.26 listen to the third part again and complete the gaps.We did a lot of looking at how the business .

. . . . . . . . . . .'. where products were . . . . .where they were . . .. .........J. how competitors wereto spend a lot of time thinking about whether we needed . . . .every single business unit would report back to the .. .Watch theinterview onthe DVD·ROM.40III. .. , . . . ,6,•.. . . . ..And we also had. . . : o r whetherert in the US.Would you prefer to work for a company where the headquarters make themajor decisions or for one in which regional offices are given considerabledecision-making powers?UNIT 4 •• ORGANISATIONSKI LLSSocialising:introductionsand networkingiii�)>> C01.27, 1.28, 1.29 listen to the three conversations. Choose the correctdescription for each one.a) G reeting someone and talking about the weatherb) Introducing another personc) Introducing yourself and giving information about your companyd) Greeting someone and talking about the past / changesIII�)>> CD1.27 listen to the first conversation again and answer the questions.1 Which of these expressions do you hear?a) Nice to see you again.b) Fine.

thanks.c) Excellent!d) How about you?e) I changed my job last year.f) I'm in banking now.2 Who is Head of Marketing? 3 Who now works in Anance?II�»)) C01.28 listen to the second conversation again and complete the chart.NameCompanyActivityBob DanversKarin SchmidtIII�)>> CD 1.28 listen to the second conversation again and complete this extract.BobWell, we're basically an . . . . . . . . . . . .' business. We supply companies andorganisations with various services including IT, . . .

. . . . . . . . . . . . . . . . . . . .', travel andeven cleaning services.Karin I see. And is it a new company?BobD�)>> C01.29 listen to the third conversation again and answer the questions.123II. . .' in the mid-1980s, and we'veNo, we're well established. The company was'been growing rapidly ever since.

It's organised into four. . . . We have over..''7,000 . . . . . . . . . . . .' ; we've got our . . . . . . . . . . in London and. . . . . . . in New York,Cape Town and Sydney - so we're pretty big.What expression does Frank use to introduce Nathalie?Why could Nathalie be helpful to Christoph in his work?What interest do they share?Work in groups of four. You are all attending the same conference.Student A:Student B:} Turn to page 135.Student C: Turn to page 141.Student 0 : Turn to page 143.USEFU L LANGUAGEGREETINGSHello, ... . Great tosee you again.Hi, ... . How are you?How's everythinggoing?INTRODUCINGYOURSELFI'm from ...

/ I'mwith ... / I work for ...(company)I'm in sales.I'm in charge of ...RESPONDINGI'm responsible for ...Fine, thanks.I work with ...Not too bad, thanks.Pleased to meet you.INTRODUCINGSOMEONE ELSECan I introduce youTALKING ABOUTYOUR COMPANYRobert, have youmet Vladimir?We make/manufacture/sell/distribute/supply ...to Miriam?TALKING ABOUTCOMMON INTERESTSYou and Tom havesomething incommon.You both like / enjoy /are interested in ...The company wasfounded in ...We havesubsidiaries/facto ri es / b ra nc h es/outlets in ...We have a workforceof 2,000.NETWORKINGWe're veryinterested in ...Do you know anyonewho could help us?Could you let mehave their contactdetails?Could I call him andmention your name?Let me give you mybusiness card.41A US- based shoe m a n ufacturer m ust decide whet h e r to relocate thehead office of its European subsidiary, I nStep, from Paris to a s m a lli n dustrial town 1 20 kilometres away.BackgroundThree years ago, InStep moved its factory to Beauchamp, a small, industrial town in northernFrance.

The plant is modern with new equipment. A large warehouse and distribution centrewere built near the factory. InStep is now considering moving staff from the Paris officeto a purpose-built, six-storey building in the same town. Beauchamp has apopulation of 25,000, with a high proportion of young people. Therelocation, if it goes ahead, will create employment opportunitiesfor local inhabitants ..... : ...How do you think staff will react to the proposed relocation?What reasons might some staff have for opposing the relocation?A 'getting to know you' meeting...The Vice-President of the parent company has come to Paris to discussthe proposed relocation with two senior managers from the Paris subsidiary andan independent relocation consultant. This group will discuss the relocationand make a recommendation to the Board of Directors on whether to goahead with the relocation or not.UNIT 4 •• ORGANISATIONWork in groups of four.

Take one of these roles.Student A: Vice· President, parent companyStudent B: Senior Ma nager, Paris subsidiaryStudent C: Senior Manager, Paris subsidiaryStudent D: Management ConsultantAs you do not know each other well, you all meet forsocial reasons in the Paris subsidiary's boardroom.The purpose of the meeting is to get to know eachother better. Use your knowledge of social Englishto create a warm, friendly atmosphere.Can independent adviser)A communication from the Vice-President, parent companyRead the message from the Vice· President.

Discuss the questions. How do you think staffwill react to this message? Do you think the benefits described by the Vice· President willpersuade staff to accept the relocation? Why? / Why not?ME.5.5AG,E �OM WE \/lC£-W"E.5tD Ef\lT10 ALL Sf7\FFA decision concerning the proposed relocation to Beauchamp will be madei n the near future. The relocation offers our company significant benefits:•The reduction i n costs will boost our profits.•The town council i n Beauchamp has offered us tax i ncentives to relocateto their town.•The relocation w i l l result in improved working conditions andbetter communication.You are members of the Management Committee.Work in groups. Take one of these roles.12 H o ld the meeting. Consider the advantages andStudent A: Vice· President, parent company:role card page 1 3 5Student B: Manager A : role card page 1 4 1Student C: Manager B: role card page 144Student D: Independent Management Consultant:role card page 144Read your role cards and prep a re for the meeting.disadvantages of relocating to Beauchamp.3 Argue in favour of o r against the relocation.4Decide whether o r not to recommend relocationto I nStep's Board of Directors.

If necessary, vote.The Vice-President has the deciding vote if youcannot reach agreement.STOP THE GUNS.Discuss the advertisements above. Which do you like best? Why?STARTING U PVOCABULARYAdvertisingmedia andmethodsmNewspapers are one example of an advertising medium. Can you think ofothers?IIILook at these words.

Label each word 1 for 'advertising media', 2 for'methods of advertising' or 3 for 'verbs to do with advertising'.advertorials 2banner adsbillboards (AmE)/hoardings (BrE)cinemacommercialscommunicate44endorseexhibitionsfree samplesInternetleaflets/flyersoutdoor advertisingplacepoint-of-salepop-upsposterspressproduct placementradiorunsponsorsponsorshiptargettelevisionviral advertisingUNIT 5 •• ADVERTISINGIIWhich of the methods do you connect to which media?IlJWhich of the verbs you identified i n Exercise B combine with these nouns?EXAMPLE:1 a campaign2Dtelevis-ion - commercials-a product3an advertisement4 an event56a consumera messageChoose the most suitable words to complete these sentences_1 A lot of cosmetics companies give away leaflets I commercials I free samples so thatcustomers can try the product before they buy.2 Advertising companies spend a lot of money on creating clever slogans I posters Iexhibitions that are short and memorable, such as the message for Nike: 'Just do it'.DmIII3Celebrity exhibition I research I endorsement is a technique that is very popular inadvertising at the moment.4If news about a product comes to you by word of mouth I the press I the Internet,someone tells you about it rather than you seeing an advert.5Many companies use post and electronic slogans I mailshots I posters because theycan target a particular group of consumers all at the same time.Give examples of:1 any viral campaigns you have read about2clever slogans that you remember from advertising campaigns3sponsorship of any sporting or cultural events.What makes a good TV advertisement? Think about ones you have seen_Use some of these words_cleverinterestingfunnyinspiringeye-catchingoriginalpowerfulstrangeshockinginformativesexycontroversialDo you think that these advertising practices are acceptable? Are any othertypes of advertisement offensive?1 Using children in advertisements2Using actors who pretend to be 'experts'3Using nudity in advertisements4 Using 'shock tactics' in advertisements5Promoting alcohol on TV6Comparing your products to your competitors' products7 An image nashed onto a screen very quickly so that people are influenced withoutnoticing it (subliminal advertising)8DSee the DVD-ROMforthe i-Glossary.�WExploiting people's fears and worriesWhich of the following statements do you agree with?1People remember advertisements, not products.2 Advertising has a bad innuence on children.3 Advertising tells you a lot about the culture of a particular society.45UNIT 5 •• ADVERTISINGRead the article and choose the best headline.A new kind ofcampaigna) Honda predict record sales as advert breaks new groundHonda skydivers push limits of TV advertsb)c) Viewers tune out of normal TV advertising; Honda respondsby Andrew Edgecliffe-JohnsonIn a new definition of a publicitystunt, Channel 4 and Honda havetumcd to a learn of skydivers to tacklethe problem of viewers tuning out oftraditional tclevision advertising.On Thursday night, the broadcasterwas due to devote an entire 3 minute20 second break in the middle ofCome Dine With Me.