диплом англ (Тенденции развития делового туризма), страница 9

ПРИЛОЖЕНИЕ А

ТЕХНОЛОГИЧЕСКАЯ КАРТА ДЕЛОВОГО ТУРА

«БИЗНЕС-ХАБАРОВСК-2017»

Характеристика маршрута

Маршрут: на территории города Хабаровска

Продолжительность: 2 дня и 1 ночь (активная часть 2 дня).

Ориентация тура: MICE-туризм

Число туристов в группе: не более 6 человек

Сложные участки: отсутствуют

Возраст участников: без ограничений, при условии отсутствия медицинских противопоказаний.

Стоимость (ориентировочная): 15920 рублей на 1 человека

ПРОГРАММА ТУРА

День 1.

10:00 – 11:00 - встреча туристов в аэропорту г. Хабаровск, трансфер в отель «Верба»

12:00 – 12:20 - заселение в отель

12:30 – 13:30 – обед в кафе-баре «Мука» (на территории отеля)

13:40 – 14:00 – сбор в конференц-зале «М-Холл»

14:00 – 14:30 – подготовка к проведению семинара, регистрация участников

14:40 – 18:00 – проведение семинара (фуршет по окончанию семинара для приглашенных участников)

18:30 – 19:30 – ужин в ресторане «Сациви»

19:40 – 21:40 – обзорная экскурсия по вечернему городу

22:00 – трансфер в отель, свободное время

День 2.

9:00 – 9:30 - завтрак в отеле, освобождение номеров

9:40 – 10:20 – трансфер в зоосад «Приамурский» им. В.П. Сысоева

10:25 – 11:35 – экскурсия по зоосаду

11:40 – 12:20 – трансфер до ресторана-пиццерии «Vdrova»

12:20 – 13:05 – обед в ресторане-пиццерии «Vdrova»

13:10 – 13:20 - пешая прогулка до Краевого музея им. Н.И. Гродекова

13:30 – 14:30 – обзорная экскурсия по музею

14:40 – 14:50 - пешая прогулка до Речного вокзала

15:00 – 16:00 – речная прогулка по Амуру

16:10 – 16:30 – пешая прогулка до ресторана «Цветы»

16:40 – 17:50 – ужин в ресторане

18:00 - 19:00 – трансфер до аэропорта г. Хабаровск, окончание тура

ПРИЛОЖЕНИЕ Б

ИНФОРМАЦИОННЫЙ ЛИСТОК

Деловой тур в г. Хабаровск. Продолжительность – 2 дня (1 ночь). Пункт пребывания – отель «Верба» в городе Хабаровске, размещение в одноместных номерах «Комфорт». Адрес отеля – ул. Истомина, 56а. Телефон отеля - 8 (421) 278-45-45.

Если Вы заблудились в городе, Вам следует:

• Связаться с сопровождающим по телефону.

• Взять такси, сказать (или показать) место парковки или название и адрес отеля (инфо по отелям в комплекте документов).

• Обратиться к прохожим (полицейскому) с просьбой помочь и указать на карте место встречи или показать адрес (название) отеля.

Безопасность

Будьте внимательны: деньги и документы необходимо хранить так, чтобы они не стали добычей мошенников в то время, когда Вы осматриваете достопримечательности. К числу мест повышенной опасности относятся все вокзалы, где Вас могут вовлечь в азартные игры или совершить кражу, оставив без денег и/или документов. Не оставляйте без присмотра Ваши вещи во избежание их кражи. Будьте внимательны к своим вещам в холлах и ресторанах отелей. Не вешайте сумки на спинки стульев. Не оставляйте ценные вещи в салоне автобуса. В случае утраты водители и компания ответственности не несут. Также просим отслеживать свой багаж во время его погрузки / выгрузки из багажного отделения автобуса.

ПРИЛОЖЕНИЕ В

ВОПРОСЫ К ЭКСПЕРТНОМУ ИНТЕРВЬЮ НА ТЕМУ ИССЛЕДОВАНИЯ ОПЫТА ПРОВЕДЕНИЯ ДЕЛОВЫХ МЕРОПРИЯТИЙ

1. Какой вид деловых мероприятий наиболее популярен в последнее время?

2. Кто является основными заказчиками конференций и конгрессов в России?

3. Какое самое популярное время года для проведения деловых мероприятий?

4. Какова специфика организации деловых туров?

5. Что обычно входит в программу делового тура?

ПРИЛОЖЕНИЕ Г

Section 1.1

The definition and classification of business tourism

Студент гр. 34Р Дмитрий Дмитриевич Береславец

Консультант кафедры ИЯиМК Елена Леонидовна Рябкова

ст. преподаватель

1.1 The definition and classification of business tourism

Business tourism or business travel is a more limited and focused subset of regular tourism.During business tourism (traveling), individuals are still working and being paid, but are doing so away from both their workplace and home.

Some definitions of tourism tend to exclude business travel. However, the World Tourism Organization (WTO) defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".

Primary business tourism activities include meetings, and attending conferences and exhibitions. Despite the term business in business tourism, when individuals from government or non-profit organizations engage in similar activities, this is still categorized as business tourism (travel).

Historically, business tourism, is in the form of traveling to, spending money and staying abroad, away for some time, has a history as long as that of international trade. In late 20th century, business tourism is seen as a major industry.

According to the 1998 data from the British Tourist Authority and National Tourist Boards, business tourism accounted for about 14% of all trips to or within UK, and 15% of the tourist market within UK. A 2005 estimate suggested that those numbers for UK may be closer to 30%. Sharma (2004) cited a WTO estimated that business tourism accounts for 30% of international tourism, through its importance varies significantly between different countries.

Compared to regular tourism, business ones involves a smaller section of the population, with different motivations, and additional freedom-of-choice limiting constrains imposed through the business aspects. Destinations of business tourism are much more likely to be areas significantly developed for business purposes (cities, industrial regions, etc.). An average business tourist is more wealthy than an average leisure tourist, and is expected to spend more money.

Business tourism can be divided into primary and secondary activities. Primary one are business (work) related, and included activities such as consultations, inspections, and attending meetings. Secondary ones are related to tourism (leisure) and include activities such as dining out, recreation, shopping, sightseeing, meeting others for leisure activities, and so on. While the primary ones are seen as more important, the secondary ones are nonetheless often described as "substantial".

Business tourism can involve individual and small group travel, and destinations can include small to larger meetings, including conventions and conferences, trade fairs, and exhibitions. In the United States, about half of business tourism involves attending a large meeting of such kind.

Most tourist facilities such as airports, restaurants and hotels are shared between leisure and business tourists, through a seasonal difference is often apparent (for example, business tourism may use those facilities during times less attractive for leisure tourists, such as when the weather conditions are less attractive).

Business tourism can be divided into:

- traditional business traveling, or meetings - intended for face-to-face meetings with business partners in different locations

- incentive trips - a job perk, aimed at motivating employees (for example, approximately a third of UK companies use this strategy to motivate workers)

- conference and exhibition traveling - intended for attending large scale meetings. In an estimated number of 14,000 conferences worldwide (for 1994), primary destinations are Paris, London, Madrid, Geneva, Brussels, Washington, New York, Sydney and Singapore

The words meetings, incentive, conferences and exhibition in the context of business tourism are abbreviated as MICE.

MICE tourism can contribute significantly to the development of a tourism destination. Europe is a large source market for MICE - Germany, the United Kingdom and France are especially interesting markets for MICE suppliers in Developing Countries. Small-scale meetings and incentive trips are the most promising segments. European MICE buyers want unique experiences that give them good value for money.

The International Association of Professional Congress Organisers (IAPCO) defines MICE as:

• Meetings

• Incentives

• Conferences

• Exhibitions

The main purpose of MICE trips is business. Generally, they bring large groups together for a specific purpose. Other common terms are ‘Meetings industry’ or ‘Events industry’. MICE is a sub-segment of business travel, but it can also involve a leisure component.

Developing MICE can have great advantages for a destination, such as:

• stimulating the tourism economy, especially in low season,

• developing of better tourism infrastructure,

• increasing tourism expenditure, MICE travellers generally spend more money than leisure travellers, in less time,

• converting MICE travellers into leisure travellers. MICE travellers can extend their stay, can be accompanied by their partner or can return with their family or friends.

Meetings

In meetings, groups of at least 10 people from corporate organisations come together in one place. This can be on an ad hoc basis or according to a set pattern. Examples are:

• annual meetings,

• board meetings,

• sales meetings,

• product launches,

• presentations,

• trainings.

Incentives

Incentives are corporate-sponsored trips for employees, distributors or clients. Unlike the other types of MICE, incentives are focused on leisure rather than business. Companies use them to:

• reward performance,

• motivate work effort,

• create company loyalty.

Conferences

Conferences are meetings where hundreds or thousands of people participate. These people share a common interest, such as their job or industry, culture, religion or hobby. They are often organised by industry or trade associations. Other MICE definitions may use the term congresses or conventions for similar meetings.

Exhibitions

Exhibitions are professionally organised events where products and services are displayed. They are a cost-effective way for buyers and sellers to meet. Most exhibitions take place annually, at the same location. They are usually organised by associations. Other MICE definitions may use the term events. However, this term can be misleading. Tourism related events often attract more leisure travellers than business/professional travellers.

Small and medium-sized tourism providers in Developing Countries generally have limited capacity. In that case, you cannot host very large conferences and exhibitions. This makes small-scale meetings and incentive trips for <50 people the most promising MICE segments. These trips account for around a third of all MICE events for European buyers. For larger-scale MICE, you need enough capacity and/or financial means to invest in MICE infrastructure.

Leisure tourism and MICE share common infrastructure, such as airlines and hotels. However, they have different characteristics and requirements. Table 1 compares leisure tourism and MICE.

Table 1.1

Comparison of leisure tourism and MICE

Source: Gaining Edge consultants, UNWTO and Globally Cool

Location requirements differ per buyer and MICE segment. They include for example:

• distance and connectivity,

• destination image,

• authenticity,

• climate,

• safety,

• leisure options.

In MICE, quality is even more important than in leisure tourism. Business travellers generally have higher expectations. European MICE buyers require high quality in all areas, such as:

• a high level of customer service,

• safe and comfortable transport,

• clean and comfortable accommodation,

• good catering,

• meeting facilities with good Internet access and Wi-Fi.

To European MICE buyers, value for money is more important than price. They are not necessarily looking for an exotic or unknown destination. Their destination and/or venue should offer unique experiences and creative MICE programmes at reasonable cost.

European MICE buyers are quite demanding. They want flexible packages that suit their needs and budget. They also expect MICE suppliers to meet deadlines and contribute ideas. European buyers of MICE work with the very short lead times. MICE suppliers also need to be able to work with such schedules. The average lead-time of European MICE buyers is estimated at 7 weeks. This requires great flexibility from MICE organisers.