market_leader_3e_-_intermediate_-_course_book (852196), страница 6
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profit or loss)UNIT 3B••CHANGEWithout looking back at the article, try to match the words to formcommon word partnerships.a) executive1 luxury2chiefb) models3parentc) effect4 fourthd) company5e) brandmanagement6 fuel-efficientf) style7 teamg) approach8 dramatich) quarterNow check your answers in the article.mAccord ing to the article, which of these factors helped Mercedes improveits performance?1 Mr Zetsche's walrus moustache2Having BMW as a rival3Being hard4 Increasing jobs5Giving workers security for life6Using Mr Zetsche's operational experience7Cutting jobs8Building cars the experts want them to build9Lowering product quality10 Improving the looks of new Mercedes cars11 Producing new models12 Using a team approachLISTE NINGHelpingcompanies tochangeDImagine you are Mr Zetsche.
What other actions would you have takenat M ercedes?a�I» CO 1.14 Anne Deering is Head of Transformation Practice at internationalmanagement consultants AT Kearney. listen to the first part of thei nterview and complete the gaps.1What are they . . . . . . . . . . . .
. . . . . . . . .. . . . . . . . . . . .1, how are they going to . . . . .. . . . . . . . . . . .' ?. . . . . . . . . . . . . . . . . . . . . . .', and how will they know they've .2Make sure people are . . . . . . . . .. . . . . . . . .
. . .' in the change, that they feel this issomething they are doing for . . . . . . . . . . .' and not something which is being done6Anne DeeringWatch theinterview onthe OVO-ROM.Il�I» CD1.15 listen to the second part. What are the two main problems thatB�I» CD1.16 listen to the final part, where Anne talks about Nokia·Siemensbusinesses face when going through change?Networks, and answer the questions.1What was the main purpose of the merger?2What do these numbers refer to?b) 72a) 8,00025UNIT 3••CHANGE•Past simple andpresent perfect•We use the past simple for actions at a particular point i n the past.In 2002, Mercedes suffered a dramatic fall.Dieter Zetsche became Head of Mercedes in September 2005.We use the present perfect for actions linking the present to a point in the past.Since 2005, Mercedes hos gone from the worst·performing of the large lUXUry carmakers to the trailblazer.=:lI'JmGrammar reference page 147Which of the following expressions are used with the past simple and whichare used with the present perfect? Which are used with both?in 2010since 2009yetthis weekyesterdayeverrecentlylast yearsix months agoComplete this short business brief about Vietnam using the past simple orthe present perfect forms of the verbs in brackets.Vietnam .
. . . . . . . . . . .' (go) through many changes in its history and . . . . . . . . . . . .' (experience)many economic changes recently. It is currently experiencing an economic boom. I n1986, t h e government . . . . . . . . . . . .' (introduce) economic reforms or doi moi (doi meaningchange and moi new). The reforms . . . . . . . . .
. ' (permit) the setting up of free marketenterprises and . . . . . . . . . . . .' (abolish) the practice of collective farm ing. However,agriculture remains the most important part of the economy. Vietnam . . . . . . . . . . . '(recently/become) the second largest producer of rice in the world after Thailand. Theindustrial seclor . .
. . . . . . . . . ' (show) dramatic improvement and expansion as well. I n1993, the World Bank . . . . . . . . . . . .' (declare) 58% of t h e population t o b e living in poverty.By 2005, this figure was less than 20%. Vietnam . . . . . . . . . . . .' (also/make) great strides onthe international stage in the last decade or so. It . .
. . . . . . . . ." (become) a full member ofASEAN in 1995, and of the WTO in 2006. The effects of this new·found prosperity canbe seen everywhere. Large, glitzy malls.....n(appear) i n major cities, while streetsonce filled with bicycles are now overflowing with locally produced Japanese, Koreanand Chinese motorbikes and cars. Business visitors wishing to relax in a m ore traditionalVietnamese town should visit Hoi An. Hoi An . . .
. . . . . . . . ." (be) a major Asian trading portin the 17th and 18th centuries, and its picturesque architecture and relaxed lifestyle. . . . . . . . . . . . " (change) little over the years.ManagingmeetingsIITal k about recent changes that have happened in your town, companyor country.I'JThink of two meetings you have attended that were a) successful andb) unsuccessful.
What were the reasons in each case?m�)>> C01.17 Four managers are discussing their company's policy aboutsmoking. Listen to the meeting and answer the questions.1Why are some people not happy wilh the behaviour of the staff who smoke?2What is Eduardo's solution to Ihe problem?3Why does Mitsuko object to Eduardo's proposal?4 What proposal does William make?526Do the managers reach a decision about the smoking policy?UNIT 3Ii••CHANGE�)>> CDl.17 listen again and tick the expressions in the Useful language boxthat you hear.USEFUL LANGUAGESTARTINGOK, let's get down to business.Right, can we start, please?DEALING WITH INTERRUPTIONSSLOWING DOWNCould you let him finish, please?Hold on, we need to look at thisin more detail.Could you just hang on a moment,please?SEITING OBJECTIVESThe purpose of this meeting is ...KEEPING TO THE POINTThe aims of this meeting are ...I'm not sure that's relevant.Perhaps we could get back tothe point.ASKING FOR REACTIONSHow do you feel about ...?I think we should discuss this abit more.SUMMARISINGOK, let's go over what we've agreed.Right, to sum up then ...SPEEDING UPWhat do you think?I think we should move on now.Can we come back to that?mYou are managers of a retail fashion chain called Young Scene, with storesi n most major European cities, You are holding your regular managementmeeting.
Use the CEO's notes below as an agenda for your discussions.A different person should chair each item.Briefing notes1 Performance-related payFollowing changes to the bonus system,sales staff in stores now receive monthlybonuses according to their individualsales. Unfortunately, while the new systemis popular wilh staH, it has led to manycomplaints from customers about salesstaff 'lighting' over customers in order tosecure sales and therefore bonuses.Is the system making staff too competitive?2 Stock controlManagers at many outtets are reportingproblems with the system 01 organisingand finding items for customers in thestock rooms. This is causing delaysand causing Irustration for both staffand customers.The main question seems to be how toorganise the stock - by size, by style orby colour?3 ShopliftingFollowing a recent increase in shoplifting,Young Scene now employs security guardsin all its stores.
There has been a numberof complaints from customers Ihat they lindthe guards intimidating. This is slarting toaffect sales, although shopliffing itself is alsodown. What can be done about this issue?4 Carbon footprintIn line with its philosophy as a 'green'company, it has been suggested thatYoung Scene should be reducing itscarbon footprint, meaning that air travelshould be kept to a minimum. Buyers andmanagers would in luture travel by trainwithin Europe.
Outside Europe, they woulduse economy class or budget air travelonly. Is this practical or indeed desirable?5 End of clothing allowanceSales staff in stores currently receive aclothing allowance, which takes the formof a 50% discount on Young Sceneclothes, which staff then must wear atwork. One suggestion is to cut this to 1 0%,or stop this completely and introduce acompulsory company uniform.6 Staff meetingsThe current practice is to open all storestwo hours later one day a week in orderlor the store manager to hold a meetingwith all staff. It has been suggested thatthis meeting be held affer hours in futureto maximise opening hours.27BackgroundLast March, readers of an Asia·Pacific business magazine, Investor Internat ional,were given informa tion about an Australian compan y, the DeckerGroup.M a i n a ctivitiesReasons fo r D e c ke r's a c q u isitionDecker will expand its presence i n a dynamic newmarket, China.Decker i s a diversified media group with interests i nbroadcasting, entertainment and Internet services.Recent d evelo p m entsDecker has recently merged with a HongKong-based media company, AsiaEntertainment.
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