foley m. - new total english upper-intermediate workbook - 2011 (804466), страница 22
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Now Dale Air, a leading firm of aroma consultants, has beenapproached by Barclays Bank to develop suitable artificial smells fortheir banks. Researchers have suggested that surrounding customerswith the 'smell of money' will encourage them to feel relaxed andoptimistic and give them added confidence in the bank's security andprofessionalism.But before a smell can be manufactured and introduced into banks 'air conditioning systems it must be identified and chemicallyanalysed , and this has proved to be difficult.
The problem is thatbank notes and coins tend to pick up the smell of their surroundings.So cash that has been sitting in a cash register at a fishmonger's willsmell of fish , and banknotes used to pay for meals in restaurants willtend to smell of food .It may be a challenge, but aroma experts have little doubt that theuse of artificial smells can be an efTective form of subconsciousadvertising. Lunn Poly. a British travel company, introduced the smellof coconuts into its travel agencies and saw a big increase in spendingby holiday makers.
Many cafes now have electric dispensers thatrelease the smell of freshly roasted coffee near their entrances. subtlyencouraging customers to come in and have a drink or snack. Evenprestige car maker Rolls-Royce has been spraying the inside of its carsto enhance the smell of the leather seats.'The sense of smell is probably the most basic and primitive ofall human senses.' explains researcher Jim O ' Riordan .
'There is adirect pathway from the olfactory organs in the nose to the brain.'It is certainly true that most people find certain smells incrediblyevocative, stirring memories and feelings in a way that few otherstimulants can rival. It is a phenomenon marketing consultants havelong recognised , but until recently have been unable to harness. 'We 'vemade great progress but the technology of odour production is still inits infancy.' says O'Riordan . 'Who knows where it will take us.'Vocabulary I advertisinggLabel the texts/words (1-3) using words from the box.
Notall the words are needed.to collect or attract something4a compound noun that describes amachine used to store money in ashop _ _ _ _ __ _ _ __5 an adverb we use when something isdone in a clever and almost invisibleway _ _ _ __ _ _ _ __6publicity brands advertisement( target marketsloganIa scientific phrase which refers to theparts of the body we smell things withRolls-Roycea verb which means to controlsomething and use it for your ownbenefit _ _ _ __ _ __ _III2an adjective made from the verbtoevoke _ _ ______ __8marketing, You deserve the best'17trailerMarried women living in the United Statesbetween the ages of 30 and 45 with annualincomes in excess of $30,000.3)1'.
l.iiiiiiJGrammar I conditional structures (2):How to ... Iwith conjunctions•Complete the second sentence so that it means_apersuade someone to dosomethingComplete the conversation with words fromthe box.the same as the first.You can put on the life jacket, but only if there is anemergency.comeregretDon't put on the life jacket unless there is andeserve fungojustsuresupposing treatloseemergency.1Ali:What will you do if you fail the exam?I feel like doing something special this evening.How about trying the new ice'skating rink inSupposing you _ __ _ _ _ _ _ _ _ __2town?It doesn't matter whether you water them or not,palm trees won't grow in Sweden .Evenifyou _ _ _ _ _ _ _ _ _ _ _ __ _3We'll give you a place on the course if you passthe entrance test.Provided you _ _ _ _ _ _ _ _ _ _ _ __4You can come to the party, but only if you have aKarl: Oh, I'm not (1) _ _ _ __ __(3) - -- - - Karl: I've never been ice-skating before.
I'll probablybe useless at it.once - just to find out?Karl: I don't know.You can't come to the party _ _ _ __ _ __Karl: A lot! I could fall over and break an arm!Ali:8mOh, don't be a baby. We should(6)do it!We will give you a guarantee if you pay by creditcard .Provided _ _ _ _ _ __ _ _ _ _ __ _7What have you got to (5) _ _ _ __ _ _ ?Ali:Only use the generator if there is a power failure.Don't use the generator _ _ _ _ _ _ _ __6Well, (4) _ _ _ _ _ _ _ you try it justAli:written invitation .5(2) _ _ _ _ _ _ _ on. I'm sure it'll beAli:Karl: And it's probably quite expensive to get in.If the neighbours complain, you can 't have aSo what? Let's (7) _ _ __ _ __ourselves.
We (8) _ _ _ _ __ _ it. Andparty.Unless _ _ _ _ __ _ _ _ _ _ _ _ __you might be really good at skating - I mean,you're pretty good at most sports.Ali:If you show us a receipt, we can give you arefund .Aslongas _ _ _ _ _ __ _ _ _ _ _ __Karl: Do you think so?Ali:Yes. Come on.
I'm sure you won't(9)it.Karl: Oh, OK. Let's (to)Find the mistakes in the sentences and correctthem. Think about the meaning as well as thethen.bgrammar.1Provided you pay for the tickets, I went to the! ~ 34 Listen and check your answers.Pronunciation I intonation: soundingconcert with you.2We'll have to go by taxi unless you can't borrowyour father's car.for itenthusiastica:,35Listen to these extracts from the dialoguein exercise 5 and underline the words which arestressed. Then repeat the sentences.3Supposing he doesn't arrive, what did you do?1Come on, I'm sure it'll be fun.4As long that I work overtime, I can have an extra2What have you got to lose?week's holiday.3Let's treat ourselves .4Come on, I'm sure you won' t regret it.5You can't use a credit card at a cash machineS OK, let's go for it then.unless you don't have a PIN number.6Even if you begged me, I would lend you myiPhone.7I stay here as long as you need me.8We'll organise your visa provided you wouldsupply us with the correct documents.•Reading..
aRead the website quickly and decide ifthe statement is true or fa lse.•Most people on the forum have positivefeelings about mini spy planes.bMatch the people with their ideas andopinions. Write H (Helen), D (Dieter), M(Mariusz) or C (Consuela):1Doesn't care about privacy.2Wants to buy a mini spy plane.3Is worried about how the authoritiesmight use mini spy planes .4Thinks mini spy planes are fun .5Is frightened.6 Thinks there's nothing to worry about.7DDDDIs worried that mini spy planes could beused in the workplace.8DDScientists in Holland and the United States have beendeveloping flying cameras so small that they are not muchbigger than a dragonfly.
Controlled by radio signals, thesetiny 'insect planes' can fly almost anywhere , virtuallyundetected. They then beam high-definition colour picturesand sound to a receiver hundreds of metres away.DThinks it is wrong to film people withoutthem knowing about it.DC Find the words from the box in thewebsite and use them to complete theIs this the end of individual privacy? Has digital technologyadvanced so for that no part of our life is free from beingrecorded and watched by total strangers?sentences (1-6).
Not all the words areneeded.We asked for your views.rr:., Helen, from Glasgow1My brother's a real computer_ _ _ __ _ _ - he spends all his timeon it and he knows all the jargon!2People who pretend to like you, then saybad things about you behind your back, arejust _ __ _ _ __3I think it's _ __ _ _ _ _ to wastefood when there are so many starvingpeople in the world.4Please don' t make such a_ _ _ __ _ _ - you're embarrassingme.5Surinda's just bought a _ _ _ _ _ __radio - it's smaller than a postage stamp!6I lost my passport when I was abroadand the embassy was closed - it was acomplete _ _ _ _ _ __I saw pictures of these tiny 'spy planes ' on the news and it reallyscared me.
I hate all those security cameras everywhere, butthis is much worse. At least with the security cameras yo u cansee them and you know they're recording you. But these thingsare so small they can hide anywhere . (1)your bossput one somewhere in the office, you'd never know about it'be private any more'Nowhere (2)Dieter, from BerlinPeople are such hypocrites' They put hundreds of photos andvideos of the mse lves on the Internet, write blogs and lifelogsabout what they are doing all the time - and then they complainwhen somebody takes photos of them' I think it's a lot of fussabout nothing. Nobody cares about privacy any more.Mariusz, from WarsawI'm a bit of a geek and I love all these new high-tech toys' Theseminiature flying cameras look brilliant I wish I (3) _ _ __have one to play around with.
I'd send it into my friends' housesto find out what they say about me behind my back' That wouldbe a lot of fun. If it (4)on the market I'l l definitelybuy one.Consuela, from Buenos AiresHas anyone thought about how governments are (5) _ _ __use these tiny spy planes) I bet the army is (6)touse them to spy on their enemies. Perhaps they are alreadyusing them. There's far too much surveillance these days andthe government already knows way too much about our privatelives. I think it's immoral and it should be illegal to take picturesof people or record them without their permission.II1.l1li.Vocabulary I verb phrases withmmindgTick (.I) the best explanation (a or b).1I'm taking my cousins to the theatre on Friday.DDa I've bought the tickets .Complete the second sentence so thatit means the same as the first, using anappropriate phrase with mind.12b I want to do this but I haven't bought the tickets yet.2If I knew his number, I'd phone him.DDa I don't know his number.I'm going to tell him exact ly whatI think of him.I'm going to _ _ __ _ _ _ __b I used to know his number.3I'm intending to take a long holiday.DDa I'm on holiday now.b I'm planning a holiday for the future.I was going to buy a paper butI completely forgot about it.4I was going to buy a paper but itIf only we were rich.a We are rich .Db We aren't rich, but we'd like to be.D5 I'm hungry.
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