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ДЗ 5: Практическое задание 5 Английский язык в профессиональной деятельности (3 часть)
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Задание 1. Выберете нужный вариант

1. I need you to ______ that everything runs smoothly at the conference.

a be responsible

b make sure

c work closely

2. Sara should ______ the Marketing Manager rather than work alone.

a lead

b take ca re of

c coordinate with

3. Toni is ______ of this team as of today.

a looking after

b making sure

c in charge

4. The ______ will make sure that we have everything we need for the meeting.

a hotel manager

b journalist

c sports trainer

5. You have to ______ to your line manager, Ms Gibrain.

a work closely

b report

c coordinate

6. Ms Schmidt is the ______ of the Sales Department.

a. camera operator

b. head

c role

Задание 2. Выберетенужныйвариант

1. Our __________ margins are not as good as they could be

a. development

b. profit

c. innovation

d. strategy

2. Our travel budget must be suspended if we are going to make a __________ this year.

a. cost

b. profit

c. margin

d. opportunity

3. It is necessary to __________ this problem immediately.

a. take

b. make

c. miss

d. solve

4. Has anyone come up with a __________ for our next advertising campaign yet?

a. plan

b. problem

c. risk

d. cost

5. If we come across problems, they will have to be __________ .

a. tackled

b. taken

c. missed

d. planned

Задание 3. Дополните текст словами из таблицы

capital

charity

failure

franchise

interest

private limited company

know-how

sole trader

lawyer

partnership

public limited company

Paul Jones started his fashion business as a (1) _________ selling clothes from a market stall in Norwich. In the beginning he borrowed (2) _________ from family and friends, as he didn’t want to pay the high rate of (3) _________ the banks were charging. Another important factor was the free business advice he received from a (4) _________ made up of local businessmen who were happy to share their (5) _________ with start-up entrepreneurs like Paul. After two years, he went into (6) _________ with another designer, Franco Camilleri. The business continued to grow, and in 1990, they formed a (7) _________ and they opened shops in London, New York and Paris. Paul Jones has said he will never turn the company into a (8) _________ because he does not want to lose control of the business he started. One possibility, however, is to offer the business as a (9) _________. Paul and Franco are currently considering the financial and legal aspects of this idea with the help of their (10) . When Paul started trading all those years ago, his biggest fear was (11) _________. He was happy just to be able to make a profit every month. These days, he feels confident that his business will continue to succeed and grow.

Задание 4. Прочитайте текст и выполните задание после текста

On one hand, a business plan is an external document which is seen by people such as banks, investors and other interested parties. In this sense the plan is a marketing tool, as the business owner tries to convince others that the business is a realistic proposition with potential for growth over the next five to ten years. However, a good business plan is also an important management tool used within the organization to guide developments and measure progress. The process of analysing the organization’s strengths, weaknesses, competition and finances when writing the plan helps to clarify key areas and may also reveal strong and weak points in a business proposition.

There are no exact rules for how to present a business plan, but it has to be clear and concise, and should be written in a way to hold the reader’s attention. Graphs and charts can be used, but ones that are necessary and which will be clear to the reader of the plan. The main purpose of the plan is to provide information about the organization’s present status and future performance. The plan has to answer certain questions about the organization, for example: Is it a partnership, private limited company or sole trader? How many staff are needed? What is the product’s USP? Who are the target consumers? A detailed section on finances is essential, as potential investors will want to see what money is needed and what the estimated profit and loss account is. The plan shouldn’t include any unrealistic statements or predictions about future costs and sales.

While the objectives on a business plan show specifically what the company aims to do, the mission statement explains the general purpose and values of the organization. This can either be very short, simple and powerful, or express a complex set of ideas, beliefs and projections about the organization. It often also states the company’s responsibilities towards its clients. The mission statement is not the place to promote the high quality of products or services of the company. However, like an advertisement, a good mission statement can say a lot about the company in just a few words.

Выберитеправильныйвариант

1 A business plan is usually seen by ______

A customers and managers.

B interested parties and the competition.

C investors and managers.

2 A business plan should be able to persuade people that the business ______

A has been successful in the past.

B is successful now.

C will be successful in the future.

3 When writing a business plan, an entrepreneur usually ______

A convinces others that the market is growing.

B thinks more deeply about the issues facing their organization.

C reveals to other people the weak points in their business proposition.

4 A good business plan ______

A is clearly written and covers certain points.

B follows certain rules.

C makes some unrealistic statements and predictions.

5 Graphs and charts in a business plan ______

A are essential.

B should be kept to the minimum.

C are unnecessary.

6 Which of the following items in a business plan doesn’t the article refer to? ______

A Personal details

B The type of organization

C Market research and a marketing strategy

7 The objectives on a business plan should be ______

A general ideas.

B realistic plans.

C powerful statements.

8 A good mission statement can be used to ______

A advertise the company.

B show what the company believes in.

C explain why the company’s products or services are so good.

9 What is the purpose of the article? ______

A To explain in detail how to write a business plan.

B To explain why business plans are needed.

C To give general advice on writing business plans.

Показать/скрыть дополнительное описание

Задание 1. Выберете нужный вариант 1. I need you to ______ that everything runs smoothly at the conference. a be responsible b make sure c work closely 2. Sara should ______ the Marketing Manager rather than work alone. a lead b take ca re of c coordinate with 3. Toni is ______ of this team as of today. a looking after b making sure c in charge 4. The ______ will make sure that we have everything we need for the meeting. a hotel manager b journalist c sports trainer 5. You have to ______ to your line manager, Ms Gibrain. a work closely b report c coordinate 6. Ms Schmidt is the ______ of the Sales Department. a. camera operator b. head c role Задание 2.

Выберете нужный вариант 1. Our __________ margins are not as good as they could be a. development b. profit c. innovation d. strategy 2. Our travel budget must be suspended if we are going to make a __________ this year. a. cost b. profit c. margin d. opportunity 3. It is necessary to __________ this problem immediately. a. take b. make c. miss d. solve 4. Has anyone come up with a __________ for our next advertising campaign yet? a. plan b. problem c. risk d. cost 5. If we come across problems, they will have to be __________ . a. tackled b. taken c. missed d. planned Задание 3. Дополните текст словами из таблицы capitalcharity failurefranchise interestprivate limited company know-howsole trader lawyerpartnership public limited company Paul Jones started his fashion business as a (1) _________ selling clothes from a market stall in Norwich.

In the beginning he borrowed (2) _________ from family and friends, as he didn’t want to pay the high rate of (3) _________ the banks were charging. Another important factor was the free business advice he received from a (4) _________ made up of local businessmen who were happy to share their (5) _________ with start-up entrepreneurs like Paul. After two years, he went into (6) _________ with another designer, Franco Camilleri. The business continued to grow, and in 1990, they formed a (7) _________ and they opened shops in London, New York and Paris. Paul Jones has said he will never turn the company into a (8) _________ because he does not want to lose control of the business he started.

One possibility, however, is to offer the business as a (9) _________. Paul and Franco are currently considering the financial and legal aspects of this idea with the help of their (10) . When Paul started trading all those years ago, his biggest fear was (11) _________. He was happy just to be able to make a profit every month. These days, he feels confident that his business will continue to succeed and grow. Задание 4. Прочитайте текст и выполните задание после текста On one hand, a business plan is an external document which is seen by people such as banks, investors and other interested parties. In this sense the plan is a marketing tool, as the business owner tries to convince others that the business is a realistic proposition with potential for growth over the next five to ten years.

However, a good business plan is also an important management tool used within the organization to guide developments and measure progress. The process of analysing the organization’s strengths, weaknesses, competition and finances when writing the plan helps to clarify key areas and may also reveal strong and weak points in a business proposition. There are no exact rules for how to present a business plan, but it has to be clear and concise, and should be written in a way to hold the reader’s attention. Graphs and charts can be used, but ones that are necessary and which will be clear to the reader of the plan. The main purpose of the plan is to provide information about the organization’s present status and future performance.

The plan has to answer certain questions about the organization, for example: Is it a partnership, private limited company or sole trader? How many staff are needed? What is the product’s USP? Who are the target consumers? A detailed section on finances is essential, as potential investors will want to see what money is needed and what the estimated profit and loss account is. The plan shouldn’t include any unrealistic statements or predictions about future costs and sales. While the objectives on a business plan show specifically what the company aims to do, the mission statement explains the general purpose and values of the organization. This can either be very short, simple and powerful, or express a complex set of ideas, beliefs and projections about the organization.

It often also states the company’s responsibilities towards its clients. The mission statement is not the place to promote the high quality of products or services of the company. However, like an advertisement, a good mission statement can say a lot about the company in just a few words. Выберите правильный вариант 1 A business plan is usually seen by ______ A customers and managers. B interested parties and the competition. C investors and managers. 2 A business plan should be able to persuade people that the business ______ A has been successful in the past. B is successful now. C will be successful in the future. 3 When writing a business plan, an entrepreneur usually ______ A convinces others that the market is growing.

B thinks more deeply about the issues facing their organization. C reveals to other people the weak points in their business proposition. 4 A good business plan ______ A is clearly written and covers certain points. B follows certain rules. C makes some unrealistic statements and predictions. 5 Graphs and charts in a business plan ______ A are essential. B should be kept to the minimum. C are unnecessary. 6 Which of the following items in a business plan doesn’t the article refer to? ______ A Personal details B The type of organization C Market research and a marketing strategy 7 The objectives on a business plan should be ______ A general ideas. B realistic plans.

C powerful statements. 8 A good mission statement can be used to ______ A advertise the company. B show what the company believes in. C explain why the company’s products or services are so good. 9 What is the purpose of the article? ______ A To explain in detail how to write a business plan. B To explain why business plans are needed. C To give general advice on writing business plans..

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