market_leader_3e_-_intermediate_-_teachers_book (852197), страница 51
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. . . . . . .verba)distortprivatisationa) when you think of something that you shouldb)c)d)e)f)h)i)have thought of earlierwhen the situation gets betterwhen systems, organisations, etc. do not workeffectivelywhat is best for people as a wholeresearchers and teachers in universities andsimilar institutionsrules for effective com petitionpeople whose job is to ensure that there iseffective competitionpeople who watch a particular situationgroups of industries that make up the economyas a wholej) companies whose behaviour is governed byb). .
. . . . . . .c)competed). . . . . . . . .consider. . . . . . . . .6 Find words or expressions in paragraphs 4and 5 that mean the following.g)3 Complete the table with expressions fromparagraph 3 and related expressions.nouncompanies were sold off.e) They have led to the market not being as efficientas it should be.behaviour. . . . . . . . .e)operation. . . . . . . . .f)4 Now match the nouns in Exercise 3 to theirmeanings.a) the way people actb) the way something worksc) when state-owned businesses are sold offd) when thought is given to somethingparticular rules7 Which two improvements for consumers arementioned in paragraphs 6 and 7?Over to you 1How easy is it to transfer a mobile phone numberbetween networks in your country? What do you have todo? Has it become easier?Over to you 2Are there activities where a monopoly might be the bestsolution? (Railways, healthcare, etc.)e) when something does not work as it normallywould because of a negative influencef) when com panies try to be more successful thanothers in a particular marketPHOTOCOPIABLE© Pearson Education Limited 2010161TEXT BAN K KEY,.r.: .."Unit 1Store brands1a)b)c)d)French55Head of RealCarrefour2 own brand, in-house brand3Percentage ofown-brand foodproducts nowRealTesco (UK)Carrefour1 5%60%25%Company's25%objective forpercentage ofits own-brandfood products inits shops in 2-3years from nownot givenTypical price ofa store-brandproduct as apercentage ofthe price of aname brand forthe same typeof productnot given30%85%2 a)b)c)d)e)f)g)316211c3a) False b) False c) Truef) True g) True h) False2d3a4b2 a4-52cv3 a ii4 b iiid) TrueS d ive) False6ei7 f viUnit 31c) iiid) ii3b4cSga) He teaches at London Business School.b) H e is a n expert on:i) organisational behaviour.ii) change in organisations.2 a) Truef) False3e) iif) iiig) iBuilding hotels fast2dBecause...a) of the permafrost.
(rhe ground is frozen allthe time.)b) of the termites (a type of ant).c) buildings need to go up fast there.d) it would need a big change in the usual way ofdoing things.e) when industrialisation in a particular area takesoff, things can change quickly.The inevitability of changeUnit 21fextreme environmentsbreak with conventionen massethe most reliable optionspring upit remains to be seen1 g vii4 c, a, e, d , b14 a)b)c)d)e)f)Vidoeconferencingconventional wisdombrand-drivenbrand loyaltyvalue consciousnationalisticpremiumhigh-endb) iadoptexpandmoverecyclerefurbishstackunbolt(15% lessthan namebrand)FalseTrueFalseTrueFalsea) ii3 a)b)c)d)e)f)g)not givenBrand loyalty in Chinaa)b)c)d)e)ChinaBathrooms, plastering and air-conditioningNoNoYes54-51 e iii 2 a v 3 c iv 4 b ii5 f vi 6 d i6 The power of the discounter chains has meant thatown brands have not been as successful in Germanyas elsewhere.12 a)b)c)d)e)6e7h8aa)b)c)d)e)f)g)b) Falseg) Truec) Falseh) Falsed) Falselogicalsimple recipestep-by-step approachesone single waybasic principlesinternal organisationenvironment4 a) adaptabilityb) changeabilityc) flexibilityd) organisationale) readinessf) capableg) capabilitiese) TrueTEXT BANK .,..,.
KEY5 Changeability - readiness to change8 Enjoyment, recognition, opportunities to socialisewith others6companypresidentMcDonald's DenisHennequin(Europe)9 a) pervasiveproblemsdeclining sales andmarket shareb) feudalc) overnightd) quainte) acceleratesInsiders and outsiders1 a) AstraZenecaDellnot givenresultsMcDonald's: restaurantswere redesigned to makethem more appealing andfood began to be sourcedlocallymarket share and profitsroseDell: market researchwas carried outinformation analysedwith a view to spottingemerging and futurecustomer needs7 PharmaceuticalManaging change successfully1 a) False56745Unit 5Internet advertising1 a) pops up8 d, b, c, a4d) PFJPaul Farrera) ii b) iii c) i d) ii e) i f) ii g) iiia) True b) False c) True d) False e) Falsef) False g) True h) Truea) schemesg) work; upb) over-subscribedh) come in from outsidec) applicantsi) retention leagued) marked outj) public sectore) rotated throughk) graduate intakef) gain broad skillsce)23change23b) David Powell, Audit Director for G lobal Operationsc) Graduate Recruitment Companycompetitors beginning tocatch up with its originallow-price modelb) True c) False d) Falsee) True f) False g) Truelc 2e 3a 4b Sf 6da) introduced) supportb) accommodatee) respond toc) expandf) implementa) professionalisede) vastf) long-termb) systematicc) traditionalg) phenomenald) ambitioush) leadingBecause they had lots of energy and ideas, but norealistic plan for putting the ideas into practice.a, c and dbUnit 4Collective intelligence1 a) General Motors, I BM, Wal-Martb) skipc) sponsorf) developg) harnessh) differentiated) reducei) bombardede) consumec) interactive2 a) frictionb) irritating, irrelevant d) curse3 It's ...
a lean-forward experience. The audience iswatching with their hand on the mouse, ready to clickaway as soon as they lose interest. (lines 53-57)4 They stop watching during the first 10 per cent of itslength. They click away.5 Engagement.
This will be achievable by moreinteractive advertising.6 cShock advertisements1 b2 c3 Because it shows a rat coming out of a man's mouth.4-56 Collective intelligence1 f iii 2 e v 3 a i 4 c viii s b vi 6 h iv7 d ii S g vii6 b7 a) the proportion of fake medicines sold in thedeveloped worldb) the proportion of men who buy medicines fromunofficial sourcesc) Pfizer's share of the U K medicines marketd) the cost, in pounds, of Pfizer's campaigne) the cost, in dollars, of Pfizer's campaign7 b8 Because rat poison has been found in fake medicines.b) Wikipedia, eBay, Google, YouTube2 a) False b) False c) True d) True3 a) economies of scale, risk controle) Falseb) freedom, flexibility, motivation, creativity4 a) creativityb) freedomc) risk controld) motivatione)flexibilityf) economies of scale5 In knowledge-based and innovation-driven work163�TEXT BANK """" KEYU nit 67 b) Yes, it is shifting east.Financial reportingc) No, its current global use appears as strong as ever.d) Yes, it adds 20 m illion to the global community ofEnglish speakers every year.e) Not necessarily, but it's true that cross-culturalcommunication is a tricky thing.1-2l d vi2 b/c i 3 a iv 4 e iii S f v 6 c/b iib) True c) True d) False e) Truef) True g) False h) False i) True4 a) $24.7 billiond) $71 .5 billione) +2.2%b) $1.5 billionc) -8.4 %f) $5.4 billion5 Asda stores in the UK gained market share withan increased number of customers and increasedaverage spend per customer.In Japan, sales at Seiyu stores fell 0.5 per cent inrelation to the previous quarter, but were higher inNovember and December.3a) FalseShort selling1 a) i b) iii2 a) rubbishc) iiid) iie) iiif) iig) iiib) they're not worth anything like the price on thelabelc) feed) tradere) a fraction lessf) He hasn't sold a single one.g) get rid ofh) suspiciousi) there's something in it for him3 So what's actually happened? I, the short seller, havespotted that somebody is charging a lot of moneyfor handbags that are rubbish.
Next, I've foundsomebody who is prepared to sell any old rubbish aslong as he thinks there's something in it for him.4 a) False b) True c) True d) Not mentionede) True f) False g) TrueUnit 7The place of English1 a) True b) Falsea)b)c)d)3a)b)c)d)d) Truee) Trueg) Trueconventionale) nativef) personalpresenceintelligibilityg) foreignabilityh) comprehensionintelligible, comprehensiblee) foreignf) presentconventionalpersonalg) ablenativef) False2c) Falseh) False4 b5 a) British empireb) cultural baggagec) global languaged) cultural yardsticke) continental Europeanf) social personality6 According to this manager, Thais who speak goodEnglish think they know all the secrets of theworld and lose some of their cultural yardsticks orreferences.164Living and working abroad1 a) True b) True c) Falsee) Falsed) Truef) True-���2 c3 a) expatriated) child caree) credit historyb) relocationf) relocation agentc) oddities4 c and f5 a) difficult to obtainb) be officially recognised as living in the countryc) be able to lived) move to the new countrye) use the services off) start crying6 a) No, you will do things wrong.b) In a hole.
This is all part of the classic curve thatpeople follow.c) No, you might feel (that) you have made a badmistake.d) At home again.e) It should help you get through it.7 h, d, a, b, c, g, f, eUnit STherapeutic consultancy1 a) Professor Binna Kandolab) Grubb Institute of Behavioural Studies,Tavistock Consultancy Servicec) Dr Bruce Irvined) Judith Belle) Mars, Morgan Stanleyf) Sebastian Parsons, Elysiae) energy2 a) anxietyf) therapeuticb) paralysisg) uncertaintyc) redundanciesh) fearfuld) stress3a)redundantb) uncertainc) stressfuld) anxious, fearful�.��l����e) paralysedf) therapeuticg) energetic4 a) False b) True c) True d) False5 c6 a) Team leaders may just go back to the traditionalmanagement methods that they know, even ifthey don't work.b) Grubb will be helping Elysia to prepare itsemployees psychologically, as many of them havehad bad experiences in other companies.7 b���TEXT BANKHuman capital planning12345a) scarce resourceb) the war for talentc) half the battled) square pegs in round holese) past experience and past performancec, b, d, aa) iii b) ii c) i d) iii e) ii f) iiie) commona) enormousf) productiveb) predictiveg) knowledge-intensivec) financialh) responsibled) powerfula) False b) True c) False d) False e) Falseb) non-Chinese sellersc) shifting geographic focusd) global platforme) pure China exporting centref) financial crisisUnit 10Ethical CVs1234�\56Business-to-business e-commerce1lb2c 3e 4a S d 6g 7f2 a) open-plan officeb) preachingc) cheerd) comfortablee) convincingf) business-to-businessg) sales forceh) sign up a new accounti) keep the noise down3 a) False b) True c) True d) True e) Falsef) True g) False h) True i) True j) True4 a) performinge) reduce the negative effectsb) internalf) suppliedg) found it difficultc) partd) internalc) false; faked) suspicious gapa) liarb) embellish the truth2 1 A fake degree - a journalistUnit 9Hitoshi Otsuki, the Director of Panasonic's overseasoperations, and Fumio Ohtsubo, Panasonic'sPresidenta) competitiveb) foolishc) matured) willingness to take riskse) load washing machines from the frontf) have been completely redesigneda) iii b) ii c) i d) ii e) i f) iiia) Panasonic had a strict division system, but thedivisions didn't work well together, and theproducts that they made were not necessarilysuitable for international markets.b) Now it has reorganised so as to have profitabilityas its main objective, and this means it is moreable to compete internationally.a) False b) True c) True d) Falsee) True f) False g) True h) Truee) on top ofa) stepping stonef) goalb) hearing aidsc) fuel cell-based systems g) launchh) generated) powerKEY5 a) virtual Chinese-language storefrontsGetting into new markets1��345672 A year of inactivity explained by the writing of abook - a friend of the author3 Lied on his CV 20 years ago and put the same liewhen applying for a new job, even when he didn'tneed to - 'example' finance director4 Closed up a three-month gap spent in prison forfraud - a job candidate5 Falsified academic qualifications - Patricklmbardelli, Asia boss of InterContinental Hotels6 A fake degree - Neil Taylor, Chief Executive of alarge U K hospital groupBecause of increasing unemploymenta) Making mistakes with dates; lying aboutqualifications; closing up gaps.b) The last two are forms of lying.c) Background checks or routine checks can becarried out to see if lying has occurred.a) False b) False c) True d) True e) FalseExpressions like I really need the money and date ofbirthd) was made a directora) bothersb) universitye) extremely good at h is jobc) shown to beWhistleblowers1le2c3a4dSf6g7b2 a) That it was expanding too fast.b) He was forced out; he was made redundant.c) To the House of Com mons Treasury Committee.d) His former boss at H BOS resigned from his job atthe FSA.They suffer for their actions and pay an enormousprofessional and personal price.f) People forget the brave actions of thewhistleblower, but the whistleblower's bosses willremember what they did to them.3 a) True b) Fa lse c) False d) True4 a) incompetencee) interventionb) bitterf) devastatingg) overlyc) injusticesh) discreditd) advocate5 Talk about the story, not yourself.Keep your cool - in other words, keep calm.After every discussion, e-mail a note repeating yourconcerns.e)165TEXT BANK��KEYUnit 1 14 f, e, d, h, g, c, a, b5 a) rapidlyThe Nordic leadership styleb) meaningfulc) dodged) acknowledgee) counterpart6 a) roamingb) keenerc) tangible aspects7 a, b and e1 a) operational styleb) household namec) chief executives or chairmend) low-key stylee) a struggling industrial conglomeratef) leading industrialistg) mission statementh) powerhouse2 a) True b) False c) True d) False3 b4 a and f5 b) fondnessc) entrepreneurd) passione) echoe) Trueh) profit; adoptioni) openness; protectionLeadership in difficult times1 First (line 9), Second (line 58) , Finally (line 68)2-31 e ii 2 c i 3 d vi 4 a iii 5 fv 6 b iv4-5Rudolph Giuliani, Mayor of New York at the timeof the terrorist attacks of 2001 - b2 Andrew Higginson, Finance Director of U K retailerTesco - c3 Michael O'Leary, Chief Executive of low-costairline Ryanair - a16 reactive: 'the danger is that business leaders aretrapped' (lines 52-53)proactively: 'constructively reshaping events' (line 57)7 a) focused b) tough c) painful d) dignitye) cohesion f) organisational g) closeness8 It might prevent leaders from stepping back andseeing the bigger picture.Unit 12Taking on competitors1 1 c 2e 3 b 4f S f 6d 7a2 a) True b) True c) True d) Falsee) Falsef) False3 a) No, the joint venture will inherit Carp hone's stores.b) No, the earphone Warehouse brand will continueto operate under the earphone brand.c) earphone Warehouse will extend this activity bystocking laptops in all of its 2,400 stores.d) Best Buy have entered into a joint venturebecause they want to open up a new avenue ofgrowth.e) Best Buy is investing £1.
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