market_leader_3e_-_intermediate_-_teachers_book (852197), страница 39
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But asthat are strong enough to buildcan also be recycled. · we couldunbolt this building, take i t down,high-riserefurbish the rooms and move iti s a powerful force. ' I f Henryto Sydney,' M r Rollett says.Ford in 1 903 had started makingbuildingsanywherein the world.
It has provided asodeveloper i n Li verpool with two75Mr Rollett says, industrialisationIt remains to be seen whethermodules that came fully finished,developerswillbreakwithwith pillows on the beds.conventionandadoptsteelFor medium-sized hotels those with more than 200 roomsmodules over bricks, concreteand t imber en masse. But Mrand six storeys - Ycrbus claims118thesystems.
'It cannot be beaten.'of Yerbus, says. Verbus supplies25buildingsays Mr Rollett. The Heathrowbased20extreme environments.traditionalcontainers from China - completeby Yerbus Systems, a London15asfaster thanbudget hotel chain, imported theconditioning units - then stacked10the most reliable option, as wellcent cheaper and 50 per cent55houses and not cars, the worldsowould be a completely differentplace.I justwhy buildingsfactories.'can'taren'tunderstandmadeinRollett argues that containers are© Pearson Education Li mite d 2010 PHOTOCOPIABLETEXT BANK ... ... UNIT 21Look through the first four paragraphs andmatch the figures to the things that theyrefer to.1 3a) the number of rooms in a newTravelodge near Heathrow2 5b) the number of weeks saved on buildingthe Heathrow Travelodge3 16c) the number of storeys that can be builtwithout additional support using thesystem4 17d) the width in metres of some shipping5e) the percentage by which Verbus's620containersbuildings can be built faster than others50f) the number of weeks it took to stackthe containers to bui ld the HeathrowTravelodge4 Find expressions in paragraphs 5 and 6 tocomplete these statements.a) Places where the c limate is very hot orcold have .
. . . . . . . ..b) If you start to doing something in a new way,you . . . . . . . . .If people or organisations start doing somethingin large numbers, they do it . . . . . . . . . .The best way of doing something is . . . . . . . . .If houses or towns start to be built quicklyin a place where there were none before,they . . . .
. . . . . there.If it's too early to say definitely if something willhappen, you can say . . . . . . . . ..c)d)e)f)..5 Find the answers to these questions inparagraphs 6 and 7. Start your answerswith Because•••7 608g) the percentage by which Verbus'sbuilding system is cheaper than others300 h) the number of rooms on one hotel floorthat was lifted into place in one evening2 Find the answers to these questions inparagraphs 1 and 2.a) Where are the containers made?b) What do they come with?c) Is there another supplier for this system?d) Are there limits as to where it can be used?e) Can they be delivered fully finished andequipped?3 Give the infinitive form of verbs inparagraphs 4 and 5 that mean the following.a) start usingb) make biggerc) take from one place to anothera) Why must buildings go up very quickly in Canada?b) Why are wood-frame buildings unsuitable forAfrica?c) Why is Verbus suitable for the United ArabEmirates?d) Why will it not be easy to change traditionalbuilding methods around the world?e) Why is Paul Rollett optimistic about his vision offor the future?Over to you 1'If Henry Ford in 1 903 had started making houses andnot cars, the world would be a completely differentplace.
I j ust can't understand why buildings aren't madein factories.' Do you agree? Why? I Why not?Over to you 2Go back to the answer you gave in Before you read onpage 1 18. Would it still be the same? Why? I Why not?d) use againe) improve something to its original statef) pile one on anotherg) take apartPHOTOCO PIABLE© Pearson Education Limited 20101 19UNIT2Travel' ,.._....VIDEOCONFERENCING·......;-!Before you readDo you consider the environmental effects of travel when planning:a) business trips?b) private trips and holidays?Why? I Why not?ReadingRead this article from th e Financial Times and answer the questions.FTe e eLEVEL OF DIFFICULTYReluctant users slow to take up videoconferencingby Danny BradburyThepublicrelationsexecutive10companiesThe IT company he representedtravel,' says Frank Modruson, CIOrelativelycentresandenergy-efficienttelepresence.
Specially equi ppedITpushitsrooms enable people to appearmismatchas if they are sitting across thesscontinuesvalues,would be a 2 ,500-mile round tripbetween rhetoric and reality i stable,from my homebecoming harder t o ignore. SorepresentationsinmidwesternCanada. According to the onlinefromTerapass,Jsthegreentechnology, couldn'tweAndrewpartner at40industrycommunication.videoconferencingisonealsocollaborationsays the technology is let downarejustNorte!isisemphasising6saroundthattechnology,'GeneralsoServices.Managerofhigh-definitionCustomersfacilities,handlepaytowhichvideousecanfilming.a production facility for corporatehandlepost-productiontaskssuch as editing. Accenture. onthe other hand, optedthe10capitalinvestmentModruson saidtelepresencesaysDean Fernandes, the company'sareainvideoremoteofTV, for example.
Norte! w i l l alsotooservices side. 'The barrier i s n ' tl i fe-sizeenabling the room to double ast h e technology. I t ' s the servicesbutcolleaguesNortel 'smanagingdifficult to set up. This is why45where things have failed to live uponlinev ideoconferencesquick t o praise the benefits offlexibleDavis,withvideo.by usability. For many people,He promised to arrange it. Monthshigh-tech60market research firm Wainhouse,'We are totally into green issues.'Thewhy are relatively few peopleusing videoconferencing?asked. 'Sure,' said the PR perso n .later, nothing had happened.tothisathegreendo a videoconference instead?' I120Assector(about 500 kilos) of CO, into theatmosphere. ' If you're really into25Accenture.severalintonew segment of theCalifornia to see for myself? Thattrip would release I , 1 32 pounds20firmofvideoconferencing market calledfor global technology consulting30onegettingcomputers.
Would I like to fly tocalculator1sisto the hype. ' Videoconferencinghas not significantly displacedhad started installing green datasNortelwas enthusiastic on the phone.itfor theroute.issystems,Mrinstallingcreatingrooms in Chicago and Frankfurt.and hopes to rollNetwork1sout anotherI I cities in the next few months.© Pearson Edu cat io n Limited 2010 PHOTOCOPIABLETEXT BANK .,..,. UNIT 21Look through the whole article and matchthe people to their jobs.4 Match the two parts of these expressionsfrom paragraph 4.1a) Chief Informationthe writer ofOfficer, Accenturethe article2 the public relations b) a partner atWainhouse, a marketexecutiveresearch firmc) a journalist interested in3 Frank Modrusonenvironmental issuesd) someone representing4 Andrew Davisan IT firm2 Choose the best summary of the firstparagraph, a or b.a) An IT company said it was developingenvironmentally friendly services.
The writerasked its public relations representatives toorganise a videoconference in order to talkabout its latest services, but nothing happened.Perhaps this was because it was too complicatedto arrange.b) Videoconferences are good in theory, but it'sbetter to travel to see someone, even if theenvironmental cost is high, as nothing canreplace face-to-face communication.3 Look at the expressions in italic. True or false?If ...a) something does not live up to the hype(lines 2 5-26), reality is just as good as whatb)c)d)e)people say about it.something displaces (line 27) something else,they both exist together.someone pushes (line 3 1) a particular idea, theyencourage people to believe in it, use it, etc.there is a mismatch between rhetoric and reality(lines 32-33) , people don't do what they saythey do.you are let down by the usability (lines 40-41)of something, you can rely on it.1corporate2 high-definition3life-size video4 post-production5 production6remote7 videoconferencing5a) representationsb) tasksc) videod) facilitye) colleaguesf) marketg) TVNow match the expressions in Excerise 4to their meanings.i)people in your company who work in anotherplaceii) electronic pictures of people that are as big as inreal lifeiii) the things that have to be done on a film beforeit can be showniv) the place where the things in iii, above, arecarried outv) very high-quality electronic picturesvi) the organisations that might use this sort ofsystem and similar systemsvii) television programmes made and shown withinan organisationr1! �rr,li�1;�!.o;i�.:zOver to you 1-�Would you like to talk to a life-size video representationof a colleague sitting opposite you across the tableinstead of going to see them face to face?Why? I Why not?Over to you 2Have you tried using a webcam camera and microphoneon a PC to talk to friends or colleagues? If so, describethe experience.
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