Ответ на вопрос по этике №924913: Braniff Airlines got in trouble in 1987 when it promoted its new leather seats in Mexico with the same campaign it used in the United States: “Fly in leather.” While the Spanish translation, “Vuela en cuero,” was alright throughout much of Latin America, it had a different meaning in Mexico, where the expression translated as “fly nakeD. ” The promotion may have appealed to some flyers, but it wasBraniff Airlines got in trouble in 1987 when it promoted - Ответ на вопрос по этике №924913Braniff Airlines got in trouble in 1987 when it promoted - Ответ на вопрос по этике №924913
2025-08-052025-08-05СтудИзба
Braniff Airlines got in trouble in 1987 when it promoted - Ответ на вопрос по этике №924913
Новинка
Вопрос
Braniff Airlines got in trouble in 1987 when it promoted its new leather seats in Mexico with the same campaign it used in the United States: “Fly in leather.” While the Spanish translation, “Vuela en cuero,” was alright throughout much of Latin America, it had a different meaning in Mexico, where the expression translated as “fly nakeD. ” The promotion may have appealed to some flyers, but it was far from the message the airline intended to senD. What should the company have done before launching the campaign?- They should’ve done more market research to know what their competitors’ slogans arE.
- They should’ve translated the slogan more carefully, without making grammar mistakes.
- They should’ve hired a local (Mexican) marketer for a consultation.
Ответ
Этот вопрос в коллекциях
Новинка
![](https://s.studizba.com/z.php?f=/templates/si/i/noavatar.png&w=100&h=100&t=1"){kind=avatar}
