new insights into business ocr small (New Insights Into Business. Graham Tullis, Tonya Trappe (2000))

unitCom pany StructuresKey V o c a b u l a r yig g Most companies are m a d e u p o f three groups of people: the shareholders (whoprovide the capital), th e m a n a g e m e n t and the workforce. The managementstructure of a typical c o m p a n y is shown in this organisation chart.00Board of Directors0M anaging DirectorI^J0S en io r managementIJ^+00000M id d le managementAt the top of the c o m p a n y h ie ra rc h y is the Board o f Directors, headed by theChairperson or P r e s id e n t .

T h e Board is responsible for policy decisions and strategy.It will usually a p p o in t a M a n a g i n g D irector or Chief Executive Officer, who hasoverall responsibility f o r th e r u n n in g of the business. Senior managers or companyofficers head the v a rio u s d e p a rtm e n ts or functions within the company, which mayinclude the fo llo w ing.a M arketinge Financeh Public R elationsfc Inform ation T e c h n o l o g y o r ITg Research and Development or R and Dd Personnel or H u m a n R e s o u rc e s4ProductionunitCompany StructuresK e y v o c a b u l a r y © § Most companies are made up of three groups of people: the shareholders (whoprovide the capital), the m anagem ent and the w orkforce.

The managementstructure of a typical company is shown in this organisation chart.I J J JBoard of DirectorsManaging DirectorSenior managementMiddle managementAt the top of the company hierarchy is the Board o f Directors, headed by theChairperson or President. The Board is responsible for policy decisions and strategy.It will usually appoint a M anaging Director or Chief Executive Officer, who hasoverall responsibility for the running of the business. Senior managers or companyofficers head the various departments or functions within the company, which mayinclude the following.a M arketinge Financeb Public Relationsfc Inform ation Technology or ITg Research and Development or R and Dd Personnel or Human Resources4ProductionCompany Structures ■Lead-in1Listen to seven people talking about their work and decide whichdepartment each one works for.1 □2 □3 □4 □5 □6 □7 □Philips is a major multinational company whichhas almost 30,000 trademarks registered worldwide.In groups, study the organisation chart below.§PHILIPSLdkmafoИммрPRESIDENTBOARD OF MANAGEMENT(In charge o f com pany strategy and general policy.)SUPERVISORY BOARD GROUP MANAGEMENT COMMITTEE(Responsible fo r the general course of business.Makes sure policy is im plem ented and advises the board o f managem ent.)Corporate DepartmentsFinance:A c c o u n tin g & C o n tro lIn fo rm a tio nT ech n o lo g yLegal A ffa irsH um an ResourceM anagem entC o m m u n ic a tio n andPublic R elationsMatch these products to the sectors below which they come from.faxesmobile computing productsX-ray equipmenthairdryerslampsSectorsPhilips Domestic Appliancesand Personal CarePhilips Business ElectronicsPhilips ComponentsPhilips Consumer ElectronicsP ro d u cts in clu d e :P roducts in clu d e :Products include:■ d ig ita l v id e o -■ d is p la y c o m p o n e n ts■ v id e o : TV, VCRP ro d u cts include:■ g e neral syste m s■ d ig ita l vid e o■ p e rsonal care:c o m m u n ic a tio n s s yste m s■ 1c o m p o n e n ts■ speech p ro ce ssin gDVD, in te rn e t, d ig ita l TV,shavers.

2d ig ita l cam erassuncare■ m o b ile phones■ 3 roobUe cornpoLLrtgp ro d u c ts■ d o m e s tic a p p liances:va cu u m cleaners, fo o dprocessors, ble n d ers,coffee m akersPhilips LightingPhilips Medical SystemsPhilips SemiconductorsProducts in clu d e :P ro d u cts in clu d e :P ro d u cts in clude:■ 4■ 5■ te le c o m te rm in a ls■ lig h tin g e le c tro n ic s and gear■ u ltra s o u n d■ e m e rg in g b u siness e.g.

T rim e d ia5u n it oneReadingBefore reading the text below about Philips, decide whether you think thesestatements are true (T) or false (F).□1 It is the world's second biggest electronics company.□2 It has produced over 100 million TV sets.□3 Its headquarters are in Amsterdam.□4 It was the first company to produce compact discs.□□5 It is active in a small number of specialised businesses.6 It provides the lights for famous landmarks such as London's Tower Bridge.Read the text and check your answers.N e ts ite :|fvz:Back* l fФIV1Ш ЫлS e c u r ity;i$£3S top1h t t p ://w w w .n e w s .p h ilip s .c o mT h e P h ilip s S to r yThe foundations o f the w orld's biggest electronics company w e re laid in' V h a t ' s R e la te dTh e P h ilip s P eo p le30 Royal Philips Electronics is managed by the Board o fManagement, which looks after the general direction and18 9 1 w hen G erard Philips established a company in Eindhoven, thelong-term strategy o f the Philips group as a whole.

TheNetherlands, to manufacture light bulbs and oth er electrical products. In thebeginning, it concentrated on making carbon-filament lamps and by the turno f the century was one o f the largest producers in Europe. Developments inSupervisory Board monitors the general coursenew lighting technologies fuelled a steady program m e o f expansion and, in1914, it established a research laboratory to stimulate product innovation.In the 1920s, Philips decided to protect its innovations in X-ray radiation andradio reception w ith patents.

This marked the beginning o f the diversificationo f its product range. Since then, Philips has continued to develop new andexciting product ideas like the compact disc, which it launched in 1983.O th e r interesting landmarks include the production o f Philips' 100-millionthT V set in 1984 and 250-m illionth Philishave electric shaver in 1989.o f business o f the Philips group as well as35 advising the Board o f Management andsupervising its policies. These policiesare implemented by the GroupManagement Com mittee, whichconsists o f the members o f the40 Board o f Management, chairmen o fmost o f the product divisions andsome other key officers. The GroupManagement C om m ittee also servesto ensure that business issues and45 practices are shared across the variousactivities in the group.T h e P h ilip s C o m p a n yis20Philips’ headquarters are still inEindhoven.

It employs 256,400people all over the world, and hassales and service outlets in 150countries. Research laboratoriesare located in six countries,staffed by some 3,000 scientists.It also has an impressive globalnetwork o f some 400 designersspread over twenty-five locations. Its25 shares are listed on sixteen stockexchanges in nine countries and it is active inabout 100 businesses, including lighting, monitors,shavers and colour picture tubes; each day its factoriesturn out a total o f 50 million integrated circuits.The company creed is 'Let's make thingsbetter’. It is committed to making betterproducts and systems and contributing toso improving the quality of people’s w o rk and life.One recent example o f this is its 'Genie'mobile phone.

To dial a number you just haveto say it aloud. Its W eb TV Internet terminalbrings the excitement of cyberspace into the55 living room . And on travels around the world,whether passing the Eiffel Tower in Paris, walkingacross London’s Tower Bridge, or witnessing thebeauty of the ancient pyramids of Giza, you don’thave to wonder any more who lit these world60 famous landmarks, it was Philips.http://www.news.philips.comCompany Structures ■Read 'The Philips Story' again.

Why are these dates important?a 1891b 1914c the 1920sd 1983e 1984Read 'The Philips Company' again and find the figures that correspond tothe following pieces of information.Example: The approximate number of designers working for Philips: 4001 The number of people working for Philips worldwide2 The number of countries with sales and service outlets3 The number of countries where Philips has research facilities4 The approximate number of scientists working in Philips' research laboratories5 The number of integrated circuits produced every dayPractise reading the figures aloud.^Listen to the cassette and check your pronunciation.4 ^Listen and write down the numbers you hear.1 __________2 __________Vocabulary3 __________4 __________5678____________________Match the words from the text with their corresponding definitions.abN.c' defgha planned series of actionsmain officesa place or addressthe introduction of a new ideaa selection or seriesmaking different types of productsan agreed course of actionthe right to make or sell an invention.12345678an innovation (line8) va patent (line 9)\diversification (line 9)a range (line 10)headquarters (line 15)a location (line 24)a strategy (line 32)a policy (line 36)2.In pairs, replace the words in italics with the words used in the text.1 Gerard Philips set up (e s b c\bJ c s h <kФ a company in Eindhoven.2 The company initially specialised in (c _______________ __ _) making carbonfilament lamps.3 Developments in new lighting technologies fuelled a steady plan for growth(P ____________ofe ____________).4 In 1983 it introduced (1__________ ) the compact disc onto the market.5 Each day its factories produce ( t ___ о _ _) a total of 50 million integratedcircuits.6 Royal Philips Electronics is run (m ________ ) by the Board of Management.7 The Supervisory Board carefully watches ( m _________ ) the general course ofbusiness.8 Policies are put into practice ( i ______________ ) by the Group ManagementCommittee.9 The Group Management Committee consists of members of the Board ofManagement and chairmen of most of the product sectors ( d ___________ ).10 The Group Management Committee serves to ensure that important matters( i______ ) and ways o f doing business ( p ___________ ) are shared across thecompany.Now check your answers with the text.7u n it oneComplete the passage using words from Vocabulary 1 and 2 in the correctform.The key to Philips' success can be described by two words.