market_leader_3e_-_intermediate_-_teachers_book (David Cotton, David Falvey, Simon Kent-Учебник Market Leader 3e издание Teachers Book)

•3rd EditionIntermediateBill Mascull�••••••.._PEARSON----­'LongmanFTFINANCIALTIMES---Pearson Education LimitedEdinburgh Gate, Harlow, Essex CM20 2JE, Englandand Associated Companies throughout the world.www.pearsonlongman.com© Pearson Education Limited 2010The right of William Mascull to be identified as author of this Work has been assertedby him in accordance with the Copyright, Designs and Patents Act 1988.All rights reserved; no part of this publication may be reproduced, stored in aretrieval system, or transmitted in any form or by any means, electronic, mechanical,photocopying, recording, or otherwise without the prior written permission of thePublishers or a licence permitting restricted copying in the United Kingdom issues bythe Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London, W1P 9HE.Photocopying: The Publisher grants permission for the photocopying of those pagesmarked 'photocopiable' according to the following conditions.

Individual purchasersmay make copies for their own use or for use by the classes they teach. Institutionalpurchasers may make copies for use by their staff and students, but this permissiondoes not extend to additional institutions or branches. Under no circumstances mayany part of this book be photocopied for resale.First published 2000Third edition 2010ISBN: 978 1 4082 4949 9Set in: Meta Plus 9.5/12Printed by Graficas Estella, Bilboa, SpainWe are grateful to the following for permission to reproduce copyright material:The Financial nmesExtract 1. from "Real chief says own brand is the way ahead", The Financial Times,22 December 2008 (Wiesmann, G.), copyright© The Financial Times Ltd; Extract 1.from "Chinese shoppers focus more on prices", The Rnancial nmes, 15 September2008 (Waldmeir, P.), copyright© The Financial Times Ltd; Extract 2.

adapted from"Hotel changes the landscape of building", The Rnancial Times, 22 January 2009(Cookson, R.), copyright© The Financial Times Ltd; Extract 2. adapted from "IT GoingGreen: Reluctant users hamper take-up of videoconferencing", The Financial Times,20 November 2007 (Bradbury, 0.), copyright© The Financial Times Ltd; Extract 3·adapted from "An enduring sermon", The Rnancial Times, 21 January 2009 (Witzel, M.),copyright© The Financial Times Ltd; Extract 3· adapted from "Structural engineering",The Financial Times, 17 October 2008 (Empson, L.), copyright© The Financial TimesLtd; Extract 4· from "Looking to Wikipedia for answers", The Rnancial Times, 5November 2008 (Malone, T.), copyright© The Financial Times Ltd; Extract 4· adaptedfrom "Corporate management: Creating a breadth of development", The FinancialTimes, 14 October 2005 (Overell, S.), copyright© The Financial Times Ltd; Extract 5·adapted from "Advertisers try the soft sell as TV drifts online", The Financial Times, 27March 2008 (Chaffin, J,), copyright© The Financial Times Ltd; Extract s.

from "Pfizeruses big screen to fight counterfeit", The Rnancial nmes, 15 January 2009 Oack, A.),copyright© The Financial Times Ltd; Extract 6. adapted from "Wal-Mart profits reach$13bn", The Financial Times, 18 February 2009 (Birchall,).), copyright© The FinancialTimes Ltd; Extract 6. adapted from "Beware men in white hats", The Financial Times,27 September 2008 (Leith, W.), copyright© The Financial Times Ltd; Extract 7. adaptedfrom "Tricky feats of cross-cultural communication", The Financial Times, 7 August2008 (Barnes, W.), copyright© The Financial Times ltd; Extract 8. adapted from"Helping workers manage bad news", The Rnancial Times, 9 November 2008 Oacobs,E.), copyright© The Financial Times Ltd; Extract 8. adapted from "The right peoplefor the right jobs", The Financial Times, 11 March 2009 (Witzel, M.), copyright© TheFinancial Times Ltd; Extract 9· from "Panasonic enters European white goods market",The Financial Times, 24 February 2009 (Harding, R.), copyright© The FinancialTimes Ltd; Extract 10.

adapted from "Beware the risky business of resume fraud'',The Financial Times, 4 March 2009 (Guthrie, j.), copyright© The Financial Times Ltd;Extract 10. adapted from "What would-be whistleblowers should know", The FinancialTimes, 16 February 2009 (Skapinker, M.), copyright© The Financial Times Ltd; Extract12. from "Best Buy highlights competitive threat to rivals", The Financial nmes, 8May 2008 (Braithwaite, T.), copyright© The Financial Times Ltd; Extract 12. from"Competition: Tide slowly begins to turn against private monopolies", The FinancialTimes, 14 November 2008 (ThomsonA.), copyright© The Financial Times LtdIn some instances we have been unable to trace the owners of copyright material, andwe would appreciate any information that would enable us to do so.Front cover image: Fotolia: SuzyMProject managed by Chris Hartley'"\.3IntroductionMarket Leader Third Edition reflects the fast-changingworld of business with thoroughly updated material fromauthentic sources such as the Financial Times.

The ThirdEdition retains the dynamic and effective approach thathas made this course so successful in business Englishclasses worldwide. In addition to new authentic readingtexts and listening material, the Third Edition features anumber of exciting new resources:• specially filmed interviews with businesspractitioners for each unit• Case study commentaries on DVD-ROM, with expertviews on each case• Working across cultures- regular input and tasks todevelop students' intercultural awareness and skills• four Revision units, one after every three main units• an interactive i-Giossary on DVD-ROM• additional photocopiable tasks in this Teacher'sResource Book1Course aimsMarket Leader is an extensive business English coursedesigned to bring the real world of internationalbusiness into the language-teaching classroom. It hasbeen developed in association with the Financial Times,one of the world's leading sources of professionalinformation, to ensure the maximum range andauthenticity of international business content.The course is intended for use by either studentspreparing for a career in business or those alreadyworking who want to improve their Englishcommunication skills.

Market Leader combines someof the most stimulating recent ideas from the world ofbusiness with a strongly task-based approach. Roleplays and case studies are regular features of each unit.Throughout the course, students are encouraged to usetheir own experience and opinions in order to maximiseinvolvement and learning.An essential requirement of business English materialsis that they cater for the wide range of needs whichstudents have, including different areas of interestand specialisation, different skills needs and varyingamounts of time available to study.

Market Leaderoffers teachers and course planners a unique range offlexible materials to help meet these needs. There aresuggestions in this book on how to use the unit materialextensively or intensively and how the material in thePractice File integrates with the Course Book. Thereare optional extra components, including a BusinessGrammar and Usage book, a DVD-ROM and a series ofspecial subject books to develop vocabulary and readingskills. This book contains extensive extra photocopiablematerial in the Text bank and Resource bank sections.2 The main course componentsCourse Bookz..,:::000c(""''This provides the main part of the teaching material,divided into 12 topic-based units. The topics have beenchosen following research among teachers to establishthe areas of widest possible interest to the majorityof their students. The Course Book provides input inreading, speaking and listening, with guidance forwriting tasks too.

Every unit contains vocabulary­development activities and a rapid review of essentialgrammar. There is a regular focus on key businessfunctions, and each unit ends with a motivating case studyto allow students to practise language they have workedon during the unit. For more details on the Course Bookunits, see Overview of a Course Book unit below...,0zAfter every three units is a spread called Workingacross cultures. Here, students are introduced to keyintercultural concepts, developing their awareness andskills in order to function effectively in internationalbusiness situations.There are also four Revision units in the Course Bookthat revise and consolidate the work done in the mainunits and culture spreads.Practice FileThis gives extra practice in the areas of grammarand vocabulary, together with a complete syllabus inbusiness writing.

In each unit, students work with textmodels and useful language, then do a writing task toconsolidate the learning. Additionally, the Practice Fileprovides regular self-study pronunciation work (withan audio CD and exercises) and a valuable survivallanguage section for students when travelling.Audio and DVD-ROM materialsAll the listening material from the Course Book isavailable on audio CD. Additionally, the Course Bookinterviews (together with Case study commentaries) canbe viewed on DVD-ROM with the option of sub-titles,depending on users' preference. The DVD-ROM alsocontains all the listening material from the Course Book.The Practice File pronunciation exercises are on theaccompanying audio CD.Teacher's Resource BookThis book provides teachers with an overview of thewhole course, together with detailed teaching notes,background briefings on business content, the Textbank (24 optional extra reading texts) and the Resourcebank (photocopiable worksheets practising speaking,listening and writing skills).Test FileSix photocopiable tests are available to teachers and courseplanners to monitor students' progress during the course.There is an entry test, four progress tests and an exit test,which reviews the work done throughout the course.3INTRODUCTION3 Overview of a Course Book unitA typical unit consists of the following sections:Starting upStudents have the opportunity to think about the unittopic and to exchange ideas and opinions with each otherand with the teacher.