market_leader_3e_-_intermediate_-_teachers_book (852197), страница 2
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There is a variety of stimulatingactivities such as answering quiz questions, reflecting ondifficult decisions, prioritising options and completingcharts. Throughout, students are encouraged to drawupon their life and business experience as appropriate.VocabularyEssential business vocabulary is presented and practisedthrough a wide variety of creative and engagingexercises. Students learn new words, phrases andcollocations a nd are given tasks which help to activatethe vocabulary they already know or have just learnt.There is further vocabulary practice in the Practice File.There are a number of discussion activities in the book.Their main purpose is to build up students' confidence inexpressing their views in English and to improve their fluency.ReadingStudents read interesting and relevant authentic textsfrom the Financial Times and other business sources.They develop their reading skills and acquire essentialbusiness vocabulary.
The texts provide a context forlanguage work and discussion later in the unit.ListeningThe authentic listening texts are based on interviewswith businesspeople and experts in their field. Studentsdevelop listening skills such as prediction, listening forspecific information and note-taking. They can, if theyprefer, watch the interviews on the DVD-ROM.Language reviewThese sections develop students' awareness of thecommon problem areas at intermediate level.
They focuson accuracy and knowledge of key areas of grammar. Ifstudents already know the grammar point, this sectionworks as a quick check for them and the teacher. If theyneed more explanation, they are referred to the Grammarreference at the back of the Course Book.There is further grammar practice in the Practice Fileand in the Business Grammar and Usage book (seeExtending the course below).SkillsThis section helps learners to develop their communicationskills in the key business areas of presentations, meetings,negotiations, telephoning and social English. Each sectioncontains a Useful language box which provides studentswith the phrases they need to carry out the business tasksin the regular role-play activities.Case studiesEach unit ends with a case study linked to the unit'sbusiness topic. The case studies are based on realisticbusiness problems or situations and are designed tomotivate and actively engage students. Students usethe language and communication skills which theyhave acquired while working through the unit.
Typically,4students will be involved in discussing businessproblems and recommending solutions through activegroup work.All of the case studies have been developed and testedwith students in class and are designed to be easy topresent and use. No special knowledge or extra materialsare required.
For teaching tips on making the best use ofthe case studies, see Case studies that work on page 5.Each case study ends with a realistic writing task. Thesetasks reflect the real world of business correspondenceand will also help those students preparing for businessEnglish exams. Models of writing text types are given inthe Writing file at the end of the Course Book.After students have completed each case study, they canwatch the Case study commentaries on the DVD-ROM.Here, a consultant talks about the business issues raisedby each case.
This may in turn lead to further discussionof the case in class.4 Using the courseAccessibility for teachersLess-experienced teachers can sometimes find teachingbusiness English a daunting experience. They may beanxious about their lack of knowledge of the businessworld and of the topics covered in the course. MarketLeader sets out to provide the maximum support forteachers. The Business brief section at the beginningof each unit in the Teacher's Resource Book gives anoverview of the business topic, covering key terms (givenin bold, and which can be checked in the LongmanDictionary of Business English) and suggesting a list oftitles for further reading and information.Authenticity of contentOne of the principles of the course is that studentsshould deal with as much authentic content as theirlanguage level allows.
Authentic reading and listeningtexts are motivating for students and bring the real worldof business into the classroom, increasing students'knowledge of business practice and concepts. Due to itsinternational coverage, the Financial Times has been arich source of text, video and business information forthe course.The case studies present realistic business situationsand problems, and the communication activities basedon them - group discussions, simulations and role plays- serve to enhance the authenticity of the course.Flexibility of useDemands of business English courses vary greatly, andmaterials accordingly need to be flexible and adaptable.Market Leader has been designed to give teachers andcourse planners the maximum flexibility.
The course can beused either extensively or intensively. At the beginning ofeach unit in the Teacher's Resource Book are suggestionsfor a fast route through the unit if time is short. Thisintensive route focuses mainly on speaking and listeningskills. If the teacher wants to extend this concentration onparticular skills, optional components are available in thecourse (see Extending the course on page 5).INTRODUCT ION5 Case studies that workaSpeaking: extra activities based on each Skills sectionThe following teaching tips will help when using case studies.eWriting: a model answer to the Course Book Writingtask, together with an additional writing exercise1 Involve all the students at every stage of the lesson.2345678910111213Encourage everyone to participate.Draw on the students' knowledge of business and theworld.Be very careful how you present the case study at thebeginning.
Make sure your instructions are clear andthat the task is understood. (See individual units inthe Teacher's Resource Book for detailed suggestionson introducing the case study.)Ensure that all students have understood the caseand the key vocabulary.Encourage the students to use the language andcommunication skills they have acquired in the rest ofthe unit. A short review of the key language will help.Focus on communication and fluency during the casestudy activities. Language errors can be dealt with atthe end. Make a record of important errors and givestudents feedback at the end in a sympathetic andconstructive way.If the activity is developing slowly or you have agroup of students who are a little reticent, you couldintervene by asking questions or making helpfulsuggestions.Allow students to reach their own conclusions.
Manystudents expect there to be a correct answer. Theteacher can give their own opinion but should stressthat there is usually no single 'right' answer.Encourage creative and imaginative solutions to theproblems expressed.Encourage students to use people-management skillssuch as working in teams, leading teams, delegatingand interacting effectively with each other.Allocate sufficient time for the major tasks such asnegotiating. At the same time, do not allow activitiesto drag on too long.
You want the students to haveenough time to perform the task and yet the lessonneeds to have pace.Students should identify the key issues of the caseand discuss all the options before reaching a decision.Encourage students to actively listen to each other.This is essential for both language practice andeffective teamwork!6 Extending the course�'•Some students will require more input or practice incertain areas, either in terms of subject matter or skills,than is provided in the Course Book.
In order to meettheir needs, Market Leader provides a wide range ofoptional extra materials and components to choose from.Teacher's Resource BookThe Text bank: two extra reading texts per unit, togetherwith comprehension and vocabulary exercisesThe Resource bank: photocopiable worksheet-basedcommunication activities linked to particular sections ofthe Course Book unitseListening: extra activities based on each Course BookListening interviewBusiness Grammar and Usage New EditionFor students needing more work on their grammar,this book provides reference and practice in all themost important areas of business English usage. It isorganised into structural and functional sections. Thebook has been revised and updated for the Third Edition.z�::00cc:DVD-ROM9The DVD-ROM contains a great deal of optional extra material:All audiovisual content relating to the Course Book(Listening interviews and Case study commentaries).Sub-titles are available if students working on their ownneed them.The i-Giossary, an interactive mini-dictionary whichprovides definitions and pronunciation of all the keyvocabulary listed at the back of the Course Book.0zSpecial subject seriesMany students will need to learn the language of morespecialised areas of business English.
To provide themwith authentic and engaging material, Market Leaderincludes a range of special subject books which focus onreading skills and vocabulary development.The first books in the series are Accounting and Finance,Business Law, Human Resources, Logistics Management,Marketing and Working Across Cultures. This series willexpand to cover the most common areas of businessspecialisation. Each book includes two tests and aglossary of specialised language.Longman Dictionary of Business English New EditionThis is the most up-to-date source of reference inbusiness English today. Compiled from a wide rangeof text sources, it allows students and teachers rapidaccess to clear, straightforward definitions of the latestinternational business terminology. The fully updatedNew Edition includes an interactive CD-ROM with 35,000key words pronounced in both British and AmericanEnglish, together with practice material for both the BECand BU LATS exams.Market Leader websitehttp: //www.market-leader.netThe Market Leader companion website provides up-to-dateinformation about the Course Books and specialist titlesand offers a wide range of materials teachers can use tosupplement and enrich their lessons.
Resources includefree writing and listening tests for each level, links towebsites relevant to units and topics in the Course Booksand downloadable glossaries of business terms.The Premier Lessons subscription area of the website hasa bank of ready-made lessons with authentic texts fromthe FT that have student worksheets and answers. Theselessons are regularly updated and can be searched inorder to find relevant texts for the unit, topic and levelthat students are studying. Premier Lessons can be usedin the classroom or for self-study.5�Contents��-Notes on unitsn0z--tmzText bank(including At a glance, Business brief and Lesson notes)Unit 1 BrandsUnit 2 TravelUnit3 ChangeWorking across cultures: 1 SocialisingRevision unit AUnit 4 OrganisationUnit 5 AdvertisingUnit 6 MoneyWorking across cultures: 2 International meetingsRevision unit BUnit 7 CulturesUnit 8 Human resourcesUnit 9 International marketsWorking across cultures:3 Doing businessinternationallyRevision unit CUnit 10 EthicsUnit 11 LeadershipUnit 12 CompetitionWorking across cultures: 4 Communication stylesRevision unit D�'817243234354453606163707784868794101108110Teacher's notesUnit 1 BrandsUnit 2Unit3Unit 4Building hotels fastVideoconferenci ng1 18120The inevitability of changeManaging change successfully122124Collective intelligenceInsiders and outsiders126128Internet advertisingShock advertisements130132Financial reportingShort selling1 34136·�The place of EnglishLiving and working abroad138140�Therapeutic consultancyHuman capital planning142144�Getting into new marketsBusiness-to-business e-commerce146148�Ethical CVsWhistle blowers150152The Nordic leadership styleLeadership in difficult times154156Taking on competitorsBreaking up monopolies158160162TravelChangeOrganisationUnit 6MoneyUnit 9Unit 10Unit 11�1 14116AdvertisingUnit 8�Store brandsBrand loyalty in ChinaUnit 5Unit 7113CulturesHuman resourcesInternational marketsEthicsLeadershipUnit 12 CompetitionText bank key�������������6�!;'r'f'��r'����CONTENTSTeacher's notesUnit 1Unit 2Unit 3Unit4Taking part in meetings174Telephoning: making arrangements175ChangeManaging meetingsOrganisationUnit 5AdvertisingUnit 6MoneyUnit7UnitSUnit9Unit 10Starting and structuring presentationsSocial English182Getting information on the telephone183Negotiating184Considering options185Presenting186Negotiating187CulturesHuman resourcesInternational marketsEthics�r'�\���Unit 3Unit4Unit 5Unit 6r'Unit7�UnitS��LeadershipUnit 11David Hillyard, Director of Programmesat EarthWatchLeadershipElizabeth Jackson, Managing Directorof DirectorBank, an executiverecruitment companyUnit 12 CompetitionRory Taylor, Media Relations Managerfor The Com petition CommissionResource bank listening key197n0z198-t1"11zVI199200Writing181ListeningUnit 2180Dealing with figuresUnit 12 CompetitionUnit 1177Socialising: introductions and networking 178�·f:'Unit 10 EthicsBrandsTravelInternational marketsAndy Simmons, a partner at The GapPartnership and an expert on negotiating 196168SpeakingUnit 11�Unit9Resource ban k(Case study model answers and writing tasks)Unit 1Unit 2Unit 3Unit4Unit 5Unit 6Unit7UnitSUnit9Unit 10Unit 11Unit 12BrandsTravelChangeOrganisationAdvertisingMoneyCulturesHuman resourcesInternational marketsEthicsLeadershipCompetition20420520620720820921021 121221321421 5BrandsChris Cleaver, Managing Director,Business Brands at Dragon Brands188Sholto Smith, Area Sales Directorfor Hyatt Hotels189Anne Deering, Head of TransformationPractice at international managementconsultants AT Kearney190TravelChangeOrganisationRichard Rawlinson, Vice-President ofthe management consultants Booz & Co.
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