Курсовая работа: Marketing Research Project for a Russian Company

Marketing Research Project for a Russian Company

Содержание

• Summary.
• Theory.
• Identifying market segments(3).
• Marketing research(3).
• Introduction.
• The corporation.
• The history of the company.
• The choice of the industry .
• Entering the market of pastas and the present position of the company.
• The problem of the company.
• The marketing research.
• The problem.
• Research objectives.
• Research plan.
• The history of the market of pastas of Saint Petersburg and its present state.
• Historical approach.
• The present situation.
• Products in the market.
• Market segmentation.
• The questionnaire.
• The results.
• Conclusions.
• General findings.
• Recommendations apropos automation of the process of packaging.
• References.