Для студентов по предмету Иностранный языкUnderstanding cultural differencesUnderstanding cultural differences
2016-07-292016-07-29СтудИзба
Ответы к контрольной работе: Understanding cultural differences
Описание
Understanding cultural differences
Содержание
- I. What Is Culture?
- a. Basic Assumptions, Values And Norms Drive Practices And Behaviors
- b. Culture Operates At Various Levels - The Visible Artifacts To The Deeply Rooted And Unconscious
- c. The Role of the Leader in Transmitting Culture
- II. Why Assess Culture?
- a. Closing The Gap Between The Real And Ideal Culture
- b. Value and Goal Alignment across Subcultures, Divisions and Geographic Regions
- c. Individual-Organization Fit
- d. Organizational Change
- III. What is Corporate Culture?
- IV. AMERICAN CULTURE
- V. Corporate Culture and Local Culture
- VI. American Business Executives Abroad
- VII. Key Points for Foreigners to Keep in Mind
- a. When Working with American Business
- b. When Working with Individual Americans
- VIII. Public Relations, Corporate Image, and Advertising
- IX. Characteristics of Successful American Business Executives
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