ВКР Мун Галина Игоревна (1194428), страница 11

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It will help to optimize the entire work and activities of two sectors in MaCD. As the responsibilities between two sectors are distributed unevenly, it is necessary to restore balance.

4. To increase the level of empathy of the employees of the Bank to its customers. Because now, many client - managers do not belong to the problems of their clients with proper attention. In fact, satisfied clients and their commitment to the Bank is the most valuable to the savings Bank.

3.2 Suggestions for improvement promote products and services of PJSC "Sberbank of Russia"

The main suggestions and proposals are the following:

1. Start to provide online banking services.

For example, allow customers to apply online request for a credit. Currently, an increasing number of banks begin to offer their services online. People are in pursuit of the convenience and savings of personal time, so they prefer to use the Internet not only for information search, but also for shopping and for various services.

2. To improve mobile application «Sberbank Online».

To add in this application full information about all products that sustomer uses in the Bank. Connecting to the system, the user is able to view information on their accounts, loans, make payment, etc.

3. To add to all plastic cards of Sberbank function of contactless payment.

The advantages of cards with contactless technology payment:

I. Convenient:

- does not need to get the card out of the wallet to pay off;

- the owner of the card can make payment transactions for any amount.

II. For operation to 1000 do not need to enter the PIN code:
quickly;

- the average time of the operation – a matter of seconds.

III. Safe:

- the card remains in owner of the card hands;

- the card number and other details not visible to anyone.

4. Begin to promote the Bank card "Youth" Visa and MasterCard.

Plan for promoting the card "Youth":

- SMM promotion;

- the participation of Sberbank in celebration of Youth Day (June 27);

- to carry out promo - actions in schools and Universities.

5. To review the media planning of the Sberbank.

The main global trend of modern advertising market – innovation: Internet, mobile communication, computer games, non-traditional advertising media and methods of advertising, technology similar to PR.

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