Задание 4. Совместите слова из таблицы с их определениями. - Ответ на вопрос по ИЯПС №312220
Вопрос
Задание 4. Совместите слова из таблицы с их определениями.| a) Awareness | b) Brand stretching |
| c) Customer engagement | d) Image |
| e) Interactive marketing | f) Logo |
| g) Loyalty | h) Product placement |
- advertising by placing an item in a television programme or film
- using internet history to target customers
- extending a brand to include other types of products
- consumer interest
- knowledge or understanding
- a recognisable design or official sign on a product
- buying the same brand regularly
- general opinion people have of a product
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