Задание 1. Выберите правильный вариант ответа.
1. Market research suggest that we need to change our image / growth / base to appeal to younger customers.
2. Although we have built up an excellent history / base / market of clients, we still need to attract new accounts.
3. Our fast history / growth / placement means that we have a high profile in the industry.
4. The interactive marketing campaign has been successful as customer engagement / awareness / image has increased dramatically.
5. Rather than take a cautious business / image / approach, we need to be bold and innovative.
6. The bank has refused our request for a further overdraft because of our bad repayment image / history / base.
7. Brand stretching would help us develop / venture / approach into new markets.
8. Older consumers tend to be loyal / interactive / careful to brands, whereas younger ones are more likely to switch.
Задание 1. Выберите правильный вариант ответа.
1. Market research suggest that we need to change our image / growth / base to appeal to younger customers.
2. Although we have built up an excellent history / base / market of clients, we still need to attract new accounts.
3. Our fast history / growth / placement means that we have a high profile in the industry.
4. The interactive marketing campaign has been successful as customer engagement / awareness / image has increased dramatically.
5. Rather than take a cautious business / image / approach, we need to be bold and innovative.
6. The bank has refused our request for a further overdraft because of our bad repayment image / history / base.
7. Brand stretching would help us develop / venture / approach into new markets.
8. Older consumers tend to be loyal / interactive / careful to brands, whereas younger ones are more likely to switch.
a) Awareness | b) Brand stretching |
c) Customer engagement | d) Image |
e) Interactive marketing | f) Logo |
g) Loyalty | h) Product placement |
How can paperless office affect the environment?
Paperless office will reduce deforestation
Paperless office will increase the ink supply speed
Paperless office will lead to litter reduction
Paperless office will reduce car pollution
Families who want to use child care services have lots of paper to fill out.
true
false
With what purpose was Breedlove and Associates founded?
Breedlove and Associates was founded to help families to find a nanny
Breedlove and Associates was founded to facilitate the paperwork of families who use child care services
Breedlove and Associates was founded to help families to relieve the burden of parenthood
Breedlove and Associates was founded to put an end to the «sea of paper» in the office
Why do some companies still run crucial applications on mainframes?
Some companies still run crucial applications on mainframes because they are secure, reliable and easy to maintain
Some companies still run crucial applications on mainframes because they are cheap
Some companies still run crucial applications on mainframes because there is no choice
Do word processors always work well with e-mails?
Yes, no problems can ever occur.
No, e-mails don’t allow copy and paste from word processors.
No, if you paste a word-processed letter into an e-mail it may lose a lot of its formatting.
Yes, if you paste a word-processed letter into an e-mail it will even keep a lot of its formatting.
Now, do you have to be a command-line junkie to get anything done with Linux?
No, you will be provided with your own Linux consultant.
Yes, you have to be a command-line junkie to get anything done with Linux.
No, using Linux is simple and straightforward.
Yes, it’s impossible to use Linux unless you are a programmer.
What are the most immediate social effects of computer addiction?
Computer addicts stop communicate with other people.
Computer addicts stop going to work.
Computer addicts skip meetings with friends and avoid family members to get more computer time.
Computer addicts become very irritable and aggressive.