Language_Leader_Int_Binder (Language Leader Intermediate), страница 9

This really bigguy was running (4) after me waving his arms. He was out of breath when he reached me.I was pretty scared and my heart was thumping (4). He held up a bunch of keys – the keysto the shop. I had left them in the bookshop door.Business vocabulary2This activity recycles the business vocabulary from Lessons 6.1 and 6.3.1 found 2 company 3 introduce 4 product 5 Launching 6 competitors 7 loss8 make 9 profit 10 go 11 bankruptPossible follow-up activities1Ask students to write a short personal story using at least six examples of the pastcontinuous.

Students swap stories, identify the past continuous forms and the usage.Copyright © 2008 Pearson Education.All rights reserved.www.pearsonlongman.com/languageleader/UNIT 6: READINGThe text is from an advertisement in a business magazine. It is for a national businessplan competition run by the Business Development Agency.BUSINESS PLAN COMPETITION13There are two important things which asuccessful business needs at the start: agood idea and a strong business plan. Ifyou have the idea, we can help you withthe skills, knowledge and support youneed to develop a first-rate businessplan. Furthermore, you could win up to£50,000 to help develop your businessidea.Many of the participants in previouscompetitions have founded companiesand gone into business with theknowledge they need to be successful.So it is not only the winners of thecompetition who could end up runningcompanies and making healthy profits.2The competition has two parts.In part 1 you will attend some two-dayworkshops at various locations in theUK.

Our trainers are experiencedbusiness people and successfulentrepreneurs from manufacturing, retailand service industries. They will useexamples from a wide range of businessareas to help develop your skills andknowledge.In part 2, our expert professionals willbe your coaches and mentors to helpyou develop expert business plans.With a first prize of £50,000, tworunners-up prizes of £25,000 and fiveawards of £10,000, this is anopportunity for you to find the moneyyou need to start your business.

Prizesare not awarded for the best ideas.They are awarded for the business planswhich are judged to have the bestpotential to help turn your business ideainto reality. Other prizes may beawarded in different categories at thejudges’ discretion.4The competition is open to any memberof the public.

It does not matter whatyour previous skills and experience are.This is your chance.5To enter, all you need is a one-pageoutline of your business idea. Thisshould include a business description, adescription of the product or service, abasic market analysis and your marketstrategy.Application forms and full details of thecompetition, including information onprevious winners, are available on ourwebsite.6Outline business ideas must besubmitted by 16 June.1 Below are the six headings for the different sections of the advertisement.

Read theadvertisement and decide which heading goes in which gap (1 to 6).The prizesClosing dateWho can enter?IntroductionHow to enterThe structureCopyright © 2008 Pearson Education.All rights reserved.www.pearsonlongman.com/languageleader/2 According to the article, are these statements true or false?1To enter this competition, you need a good idea and a strong business plan.2This competition will not only help the people who win it.3You must have some previous experience of writing a business plan.4There are eight cash prizes to be won totalling £150,000.5Prizes are awarded for the best ideas.6You will not receive any individual help to write your business plan.7People who work in business will provide training.8Your one-page business plan outline should contain three sections.Copyright © 2008 Pearson Education.All rights reserved.www.pearsonlongman.com/languageleader/UNIT 6: READINGTEACHER’S NOTESAim:Time:Materials:Warmer1to give further practice in reading skills on the topic of Unit 6;to give practice in understanding the gist of paragraphs/sections;to give practice in reading for specific information.This worksheet is designed to be used after Lesson 6.3.20 to 120 minutesphotocopies of the worksheet for each studentAsk students to think about business plan competitions.

What would be thepoint of such a competition? Why would a government department want toencourage business plan competitions? Has anyone entered a competitionlike this? Would they consider entering one?Students identify the main meaning of sections of the advertisement.1 Introduction 2 The structure 3 The prizes 4 Who can enter? 5 How to enter6 Closing date2Students choose true or false based on the content of the article.1False. You need a good idea. The competition will help you to develop the businessplan.

(section 1)2True. Anyone who participates in the competition can benefit from it. Many previousparticipants have launched companies. (section 1)3False. You do not need any previous experience. (section 4)4True. 1 x 50,000; 2 x £25,000; 5 x £10,000 (section 3)5False. Prizes are awarded for the best business plans. (section 3)6False. The word ‘mentor’ is usually used to refer to someone who has moreexperience than you and is there to help you on a one-to-one basis.

(section 2)7True. There are training sessions in part 1 of the competition. The trainers areexperienced people who work in different types of businesses. (section 2)8False. It should have four sections: a business description; a description of theproduct or service; a basic market analysis; your market strategy. (section 5)Possible follow-up activities1Students in groups write an entry for the competition.2A panel of student judges decides on the criteria by which the one-page plans will bejudged (while the other groups are writing). The panel questions the groups on theirentries.

Groups are given the opportunity to explain their ideas. The panel decides onthe winning group.Copyright © 2008 Pearson Education.All rights reserved.www.pearsonlongman.com/languageleader/UNIT 6: STUDY SKILLSFormal and informal emailsRead the two versions of the same email below. The email is giving feedback on a draftversion of a business plan. Both emails contain the same information but one iswritten in a formal style and one is informal.1 Which email is formal and which is informal?2 Can you fill the gaps with the missing words? Try to do this first without help.

Ifyou need help, you can refer to the table in Lesson 6.5 (on page 67).Email AGot this1 just as I was leaving for a week’s holiday. I was tempted to just ’miss‘ it but I know youneed the feedback as soon as possible.2Generally, gnews! It’s a good effort and interestingly you are suggesting no need forinvestment. I think you should still probably think about £50–100k of equity for some comfort.Won’t be a problem if the numbers can be justified. We should review this when I get back.Not sure if you have enough for an accountant but £15k for an admin person should be enough.Have you added on employment costs? That will be 13% of salaries or more if you pay pensions.Don’t forget you need a travel budget for you and the sales person.I checked the Wills building rates and £600 per month should be more than enough for an office.34I have a profit and loss template (sI send this to you?).

Attached ia document thatoutlines the things you need to include on it. Some of these you already have, others are notrelevant and some will be included in your general ’Expenses‘ figure. I’ve highlighted the onesthat you may want to think about.I’m back on 29/1. Well done. Please cagain if you need any more help.See you s75you make the changes and send again. M6me.Email B8With rto the email you sent yesterday, I am returning the feedback as I am awarethat you need it as soon as possible.I am delighted to inform you that generally this is a good effort. It is interesting that you aresuggesting no need for investment. I believe that you should probably think about £50–100k ofequity for some comfort. This will not be a problem if the numbers can be justified. This will needto be reviewed when I return.I am not sure whether you have enough for an accountant but £15k for an administrator shouldbe sufficient.

You will need to ensure that you have included employment costs. Such costs willbe 13% of salaries or more if you pay pensions. It is important not to forget that you also need atravel budget for you and the sales person.I checked the Wills building rates and £600 per month should be more than enough for an office.9I have a profit and loss template (if you wish I wbe happy to send this to you). Please f10attached a document that outlines the items you need to include on it. Some of these youalready include, others are not relevant and some will be included in your general ’Expenses‘figure.

I have highlighted the ones that you may want to consider.11I return from holiday on 29th January. I would be gif you could make the changes and12send it back to me again. If you have any further questions, please do not hto contactme.I look forward to hearing from you.Copyright © 2008 Pearson Education.All rights reserved.www.pearsonlongman.com/languageleader/UNIT 6: STUDY SKILLSTEACHER’S NOTESAim:Time:Materials:to give further practice in formal and informal language in emails;to raise awareness of formal and informal style;to recycle the language in Lesson 6.5.This worksheet is designed to be used after Lesson 6.5.20 to 30 minutesphotocopies of the worksheet for each studentFormal and informal emails1Students identify which mail is formal and which is informal.Email A is informal, email B is formal.Email A:has phrasal verbs, e.g.