Annotation

The topic of the term paper is Australia on the touristic map. Tourisitic industry is discussed in the first chapter, there is statistic data about arrivals to Australia in March of 2007. The second chapter is devoted to Australia`s land. Australia is the word’s smallest continent. Nearly 7600000 square kilometers in area. It is one-fourth the size of Africa. The third chapter considers transportation, accommodation and catering services.

Contents

Introduction

1. Tourism

2. Australia’s land

3. Australia on the world’s tourist map

3.1 Transportation

3.2 Accomodation

3.3 Catering service

Conclusion

Literature

Appendix

Sydney

Introduction

How can a single country have world-class cities, snowfields, deserts, rainforests and golden beaches? Well, being nearly 8 million km² in size, Australia has a lot of ground to cover. If you want to know About Australia, grab your thongs (and your flip flops) and get ready for adventure — Aussie style!

Australia’s awesome natural beauty is talked about worldwide with wonder. And while Australians are proud of the diverse landscape, we are equally proud of the diversity of our people and the warm welcome we offer visitors from near and far.

Australians are laid back, as we often say. Enjoying our food and our sport are common pastimes for many Aussies. If you can’t find us at the local footy ground cheering our team on a Saturday afternoon, then chances are we’re enjoying the day with friends at one of many chic street cafés to be found in any of our major cities.

About Australia invites you to explore the possibilities. Along the way we’ll provide you with information on things to see and places to stay. Whether you’re an Australian exploring your own backyard or planning to visit here — welcome and happy travels!

1. Tourism

Tourism Australia has been recognised as the best National Tourism Organisation (NTO) in South Korea, Tourism Australia Managing Director Scott Morrison, announced today.

“Tourism Australia (TA) is proud to have received the 2005 Global Top Management Award for ‘The Best NTO’ from one of Korea’s most prestigious media groups, beating key competitors such as Singapore and Hong Kong,” Scott Morrison said.

The award, from Korea’s Herald Business, was reviewed on: creative and initiative; marketing activities; campaign performance; and brand power. Last year, HSBC Korea, Coca-Cola Korea, Philip Morris Korea, Nike Korea, ING Life and BMW Korea were included in the winners.

Korea is an important market for Australia, with forecast growth of 36 per cent between 2005/09 according to the Tourism Forecasting Committee and the number of arrivals is expected to increase by 82,800 during the same period. According to the most recent ABS visitor arrivals figures, there were 19,900 visitors from Korea during March 2005 bringing the total for the three months to March 2005 to 74,500, an increase of 23 per cent relative to the same period of the previous year.

“In Korea many consumer surveys have shown that Australia is ‘the’ most desired travel destination. Australia has strong recognition and aspiration for many Koreans, particularly among independent travellers aged 20-30 where Australia’s popularity has experienced considerable growth,” Scott Morrison said.

“There are major changes underway in the Korean market that TA is seeking to adapt to and capitalise on. Strong growth in the Korean economy is making travel more affordable and Korean working life is about to become more flexible, moving from a six to a five day working week. As a result Koreans will be increasingly able to find more time to travel away from home.

“Tourism Australia recently launched the 'Best of Australia' campaign to encourage the growing Fully Independent Traveller (FIT) segment in Korea to choose Australia for their next holiday experience.

“In recognition of Korea having one of the world’s highest Internet penetration rates, TA has enhanced its on-line marketing communication to target South Korea’s younger and more affluent independent travellers as potential high yield visitors to Australia.

“To ensure that we realise expected growth and continue to attract high yield visitors, Australia’s activities in key markets such as Korea must be world’s best practice and this award shows that Tourism Australia is on the right track.

“In addition to the award for best NTO in Korea, Tourism Australia has won several international awards in Asia, including Singapore and China and most recently Tourism Australia won two Gold PATA awards for public relations and marketing.

“Tourism Australia continues to strive to take the lead by employing creative marketing strategies and innovative activities in Korea and many other markets around the world.”

The data about touristic industry are given below. There were 1,468,700 visitor arrivals to Australia during the three months to March 2005, an increase of 12 per cent relative to the same period of the previous year.

There were 5.38 million visitor arrivals during the year ended 31 March 2005, an increase of 11 per cent relative to the previous year.

There were 504,700 visitor arrivals during March 2005, an increase of 17 per cent relative to the same month of the previous year.

The timing of Easter in March 2005 impacts on these results as Easter tends to be a peak travel period. The 12 months to the end of March 2005 includes two Easter periods; the first quarter 2005 results include Easter while the same period in 2004 didn’t; and the results for the month of March 2005 include Easter while the March 2004 figures didn’t.

The timing of Easter has most influence on Western hemisphere markets and markets with large ex-patriot populations such as Singapore and Hong Kong. For example arrivals from the UK were up 27% during the month of March 2005.

Key trends by market are outlined below.

New Zealand

There were 91,500 visitors from New Zealand during March 2005 bringing the total for the three months to March 2005 to 219,500 an increase of 16 per cent relative to the same period of the previous year.

Europe

There were 86,800 visitors from the United Kingdom during March 2005 bringing the total for the three months to March 2005 to 235,200, an increase of 15 per cent relative to the same period of the previous year.

There were 14,700 visitors from Germany during March 2005 bringing the total for the three months to March 2005 to 42,500, an increase of 3 per cent relative to the same period of the previous year.

The Americas

There were 43,600 visitors from the United States of America during March 2005 bringing the total for the three months to March 2005 to 122,700 an increase of 8 per cent relative to the same period of the previous year.

There were 11,000 visitors from Canada during March 2005 bringing the total for the three months to March 2005 to 34,800, an increase of 12 per cent relative to the same period of the previous year.

Southeast Asia

There were 22,400 visitors from Singapore during March 2005 bringing the total for the three months to March 2005 to 59,300, an increase of 15 per cent relative to the same period of the previous year.

There were 14,000 visitors from Malaysia during March 2005 bringing the total for the three months to March 2005 to 40,500, an increase of 3 per cent relative to the same period of the previous year.

There were 8,200 visitors from Thailand during March 2005 bringing the total for the three months to March 2005 to 18,400, a decrease of 3 per cent relative to the same period of the previous year.

Northeast Asia

There were 67,600 visitors from Japan during March 2005 bringing the total for the three months to March 2005 to 193,600, an increase of 5 per cent relative to the same period of the previous year.

There were 19,900 visitors from Korea during March 2005 bringing the total for the three months to March 2005 to 74,500, an increase of 23 per cent relative to the same period of the previous year.

There were 17,400 visitors from China during March 2005 bringing the total for the three months to March 2005 to 94,200, an increase of 31 per cent relative to the same period of the previous year.

2. Australia’s land

Geographical Position

Australia is the word’s smallest continent. Nearly 7600000 square kilometers in area. It is one-fourth the size of Africa. East of Australia is Oceania, a group of islands spread over a vast area of the Pacific. Australia and Oceania combined cover an area of nearly 9000000 square kilometers, which is but a little less than that of Europe.

Australia lies wholly within the Southern Hemisphere. It is surrounded by oceans and seas: in the south, west and north by the Indian Ocean, in the east by the Pacific. It lies far from the other parts of the world. For this reason Europe was long unaware of it’s existence. It was not until the beginning of the 17^th century that Australia was discovered by the Dutch.

Like the other continents of the Southern Hemisphere Australia’s coastlines are smooth, with few peninsulas and bays. In the south it is washed by the Great Australian Bight which, however, penetrates only slightly inland. Its shores are regular and unsuited for harbours.

Along the north-eastern coast extends the Great Barrier Reef for 2000 kilometers, at some distance from the land and interrupted in places by narrow straits. In the north it is barely two kilometers wide. In the south it widens to 150 kilometers. It consists of submarine rocks (cays) above water in places and fantastically shaped. These have been built by the coral polyp, a small sea animal living in the warm waters of the southern seas. The Great Barrier Reef makes it hard for ships to approach the shore.

Off the southern shores lies the island of Tasmania, separated by a shallow strait from the mainland.

The climate

Two-thirds of Australia, mostly in the centre and the west, is desert. There are hills and big dry salt lakes, and it is very difficult to grow anything. Not many people live there.

In the north, half the year is 'wet', and half is 'dry'. From November to April -heavy rain fills the rivers and makes enormous lakes where thousands of birds come for the summer. From May to October it is often sunny and dry for weeks, and it is a popular place for winter holidays in the sun.

The only place where snow falls in Australia is in the south-east and Tasmania. The highest mountain, Mount Kosciusko, in the Great Dividing Range, near the eastern coast, is 2,228 metres high. Most of Australia's population lives in the south and east of the country, where the summers are warm and the winters not too cold. Australia's longest river is here too - the Murray-Darling, which is 2,700 kilometres long.

Tasmania is cooler and wetter than the rest of Australia, with high mountains, thick forests, and some of the world's oldest trees.

The Aborigines

When British people came to Australia in 1788, they gave the name 'Aborigine' to the people they found there. The 300,000 Aborigines who lived in Australia at that time belonged to more than three hundred different groups and each group had its land and language. They travelled to different parts of their land during the year to find food and water; they ate plants and fruits and caught animals and fish. They did not own many things, and their only buildings were by animals, plants and humans together. This time was called 'Dreamtime', and there are many songs, stories and pictures about it.

At special times Aborigines came together in big groups. They painted their bodies and sang, danced and made music.

After 1788 their life suddenly began to change. Thousands of Aborigines died from fighting the British or from the diseases that they brought to Australia. The new Australians took a lot of Aboriginal land, too. Tasmania is a terrible example. In 1804 there were about 7,000 Aborigines there. In 1831 there were 190. By 1876 there were none.

Houses made from branches and leaves. This way of life did not damage or destroy the land where they lived.

They believed that a long time ago the world was made between 1900 and 1930 special places were made where the Aborigines had to live, far away from other Australians. Life was very difficult for the Aborigines: they could not own land, they could not get jobs very easily, and their children could not go to school with white children. Nobody counted the Aborigines in the Australian population. Some people thought that there was no hope for the Aboriginal people, and many of their languages disappeared successful, many feel that they belong neither to Aboriginal Australia nor to white Australia. At last now in some cities Aborigines are helping each other to learn about the Aboriginal way of life; young people are taken to the country, where older Aborigines teach them the songs, dances, and way of living of the Aborigines of the past. And perhaps white Australians also are beginning to realize that they can learn a lot about their country from the Aborigines.