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10. Shankar, B. R., 2006. The Big Food Bazaar Across The Great Wall, Frost & Sullivan [Online], 31 January. Available from: http://www.frost.com/prod/servlet/market-insight-top.pag?docid=47941970 (Accessed: 24 February 2008).

11. Sirtioglu, I., 2004. Branded products best bets in Turkey's retail market, HighBeam Encyclopedia [Online], 7 January. Available from: http://www.encyclopedia.com/doc/1G1-121339733.html (Accessed: 24 February 2008).

12. Tianshannet, 2008. The Modern Dream of Bazaar. Available from: http://www.aboutxinjiang.com/topic/content/2008-01/11/content_2389662.htm (Accessed 22 February 2008).

13. Turdimov, J., 2002. Supermarketing, or western product on eastern ground, Economic Review, no.6, summer, pp 39-49.

14. UzLand, Inc., 1998. Tashkent Supermarkets [Online]. Available from: http://www.tashkent.org/uzland/smarket.html (Accessed: 24 February 2008).

15. Zharan, A., 2005. Between Market and Supermarket, TURKMENISTAN Magazine [Online], February. Available from: http://www.turkmenistan.ru/?page_id=9&lang_id=en&elem_id=6210&type=event&sort=date_desc (Accessed: 24 February 2008).

APPENDIX

Questionnaire

Bazaars vs. Supermarkets Trends in East and West

This questionnaire is a part of much broader research carried out by students of WIUT and aimed to find out main factors influencing consumers’ choice between Supermarkets and Bazaars, both in eastern countries and western countries. Please answer the questions freely. No personal information will be collected, thus providing you full anonymity. And if you decide to leave us your contacts for any reason, we guarantee that such information will not be disclosed to anyone but the group of researchers under strict confidentiality.

All the information provided will be held under strict confidentiality!

The questionnaire should take you no more then 5-7 minutes to complete. There are 15 multiple choice questions. Please put what first came to your mind, usually this best represents your true opinion.

Please read the instructions provided with the questions carefully in order to fill out the questionnaire correctly. Your opinion is very valuable for us, therefore we ask you to answer all the questions even if some of them might seem not to apply to you.

After the completion of the questionnaire please return it to the person who gave it to you. He/She will collect it in 10 minutes times

Thank you for your time and if you have any inquires please contact us via post, email or telephone.

Dan Anderson (fictional)

5BA MRM Group

Questionnaire

1. How old are you? (Tick one)

   • Less than 18

   • 18-25

   • 26-40

   • 41-60

   • 61 and above

2. How often do you visit supermarkets? (circle one)

• More then once a week

• Once a week

• Twice a month

• Once a month or even rarely

1. Rank in order of importance the factors that affect your choice between supermarkets and bazaars for buying foods-stuff. (1-highest, 9-lowest significance).

• ___Foods quality

• ___Price

• ___Service quality

• ___Parking conditions

• ___Location

• ___Range of products

• ___Time spend on shopping

• ___Income level

• ___Physical factor (convenience, cleanliness, music, conditioning, design, etc)

1. Mark the level of services offered by supermarkets (5 – highest, 1 – lowest mark)

Food Quality___________

Service Quality____________

Range of products__________

Prices_______________

Physical factor (convenience, cleanliness, music, conditioning, design, etc)_________

5. Where do you mostly shop during different seasons? (Please circle one for each season)

• Winter -- Supermarket - Bazaar

• Spring -- Supermarket - Bazaar

• Summer - Supermarket - Bazaar

• Autumn - Supermarket - Bazaar

6. What you don’t like about supermarkets?

Thank You for your time and attention!

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