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21 McChesney, Robert W. “The Political Economy of Media: Enduring Issues, Emerging Dilemmas”. Monthly Review Press, New York, (May 1, 2008), p. 43, ISBN 978-158367161-0
22 Lecture held at Philosophicum Lech (Austria) 2002, published in Konrad Paul Liessmann (Hrg.), Die Kanäle der Macht. Herrschaft und Freiheit im Medienzeitalter, Philosophicum Lech Vol. 6, Vienna: Zsolnay, 2003, p. 36-60; preprint in Merkur No. 645, January 2003, S. 1-15
23 McChesney, Robert W. “The Political Economy of Media: Enduring Issues, Emerging Dilemmas”. Monthly Review Press, New York, (May 1, 2008), p. 271, ISBN 978-158367161-0
24 Jhally, Sut. Advertising at the edge of the apocalypse: http://www.sutjhally.com/articles/advertisingattheed/
25 McChesney, Robert W. “The Political Economy of Media: Enduring Issues, Emerging Dilemmas”. Monthly Review Press, New York, (May 1, 2008), pp. 235, 237, ISBN 978-158367161-0
26 Rorty, James: “Our Master's Voice: Advertising” Ayer Co Pub, 1976, ISBN 0405080441, ISBN 9780405080449
27 Rorty, James: (1934) “Our Master’s Voice – Advertising”, Mcmaster Press (June 30, 2008), ISBN 1409769739, ISBN 978-1409769736
28 http://library.thinkquest.org/C004367/ce6.shtml
29 "Teens for Jesus want wholesome pop culture". AuburnPub.com. 2008-02-15. Retrieved 2009-06-21.
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30 "one look at the sheer mass and volume of what we euphemistically call our popular culture suffices", from Winthrop Sargeant, 'In Defense of the High-Brow', an article from LIFE magazine, 11 April 1949, p. 102.
31 Gloria Steinem, 'Outs of pop culture', LIFE magazine, 20 August 1965, p. 73
32 Shuker, Roy (1994). Understanding Popular Music, p.4. ISBN 0-415-10723-7.
33 Gloria Steinem, 'Outs of pop culture', LIFE magazine, 20 August 1965, p. 73
34 Van den Haag, in Rosenberg and White, Mass Culture, p. 529.
35 On the Ambiguity of the Three Wise Monkeys A. W. Smith Folklore, Vol. 104, No. 1/2 (1993), pp. 144-150
36 McRobbie, Angela (1994). Postmodernism and Popular Culture. Routledge. ISBN 0-415-07712-5. Cultural anthropologist and feminist discourse on cultural studies.
37 http://www.learnthat.com/define/view.asp?id=162
38 http://www.eyewitnesstohistory.com/snpmech4.htm
39 René Welek, "What is Literature?" in What is Literature?, Paul Harnadi, ed., 16-23 (Bloomington: Indiana University Press), 20; quoted in Jim Meyer, "What is Literature?: a definition based on prototypes," in Work Papers of the Summer Institute of Linguistics, University of North Dakota Session 41(1997), 2, from http://www.und.edu/dept/linguistics/wp/1997Meyer.PDF on April 8, 2006.
40 George McFadden, "'Literature': a many-sided process," in What is Literature?, Paul Harnadi, ed., 49-61 (Bloomington: Indiana University Press), 56; quoted in Jim Meyer, "What is Literature?: a definition based on prototypes," in Work Papers of the Summer Institute of Linguistics, University of North Dakota Session 41(1997), 2, from http://www.und.edu/dept/linguistics/wp/1997Meyer.PDF on April 8, 2006.
41 Jim Meyer, "What is Literature?: a definition based on prototypes," in Work Papers of the Summer Institute of Linguistics, University of North Dakota Session 41(1997), 3-4, from http://www.und.edu/dept/linguistics/wp/1997Meyer.PDF on April 8, 2006.
42 Elizabeth Eisenstein, The printing press as an agent of change: communications and cultural transformations in early modern Europe (Cambridge, UK; New York: Cambridge University Press, 1979), 228-29; quoted in Jennifer Wicke, Advertising Fictions: literature, advertisement, and social reading (New York: Columbia University Press, 1988), 5.
43 Henry James, The American Scene; quoted in Wicke, 113.
44 Garry Leonard, "Joyce and Advertising: Advertising and Commodity Culture in Joyce's Fiction," James Joyce Quarterly 33.4/34.1 (1993): 573-92.
45 William Deresiewicz, Studies in English Literature, 1500-1900 38, no. 4 (Autumn 1998): 723-740; taken from note 23, page 740.
46 Kirk Varnedoe and Adam Gopnik, High & Low: Modern Art, Popular Culture (New York: Museum of Modern Art: Distributed by H.N. Abrams, 1990), 236.
47 National Retail Federation, "Fewer Young Adults Watching Super Bowl for Commercials, According to RAMA," news release, January 26, 2006, from http://www.bigresearch.com/news/bignrf012606.htm on April 8, 2006.