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To increase the competitiveness of Russian aluminum plants we need to find ways of increasing the efficiency of production, the main of which are to reduce production costs and improve product quality. This requires the implementation of all internal reserves of production, which may be obtained by streamlining modes of conducting the production process and the structure of production, raw material supply management, organization of production.
Conclusion
Competition in a general sense can be defined as a rivalry between individuals and economic entities that are interested in achieving the same purpose. If you specify this target in terms of the concept of marketing, we call the market competition the struggle of the companies for limited effective demand of consumers, leading companies in the segments of the market available to them.
Doing research, we have identified three approaches to the formation of a category "competitiveness": first, the presence of their own motive to activity, the expectation of positive results for themselves; Second, the availability of the necessary resources for the implementation of activities; and thirdly, the opportunity and the ability to withstand the opponents (it should be noted that in the framework of the concept of competitiveness as opposed to the competition, this property has an independent value, and is not a consequence of the first one).
Based on these conditions, it can be concluded that the competitiveness of the object - a condition characterized by an actual or potential ability to perform their duties in the face of a possible counter rivals.
The final criterion for evaluating the competitiveness of products and industries and organizations may be considered the market share of the production (by the industry, organization) and related indicators.
The world aluminum production industry in recent years has identified several key players, among which are such countries as China, Canada and Russia. If you look at the market share of regional manufacturers today, it is clear that over the past 10 years aluminum production has been developing develop in the "new" countries from these regions, such as China, India, Malaysia, Thailand, the Middle East and Brazil at an accelerated pace.
The aluminum industry is characterized by fierce competition and high concentration. The share of the six largest aluminum producers in the world account for more than 40% of the world winged metal:
Nevertheless, stable growth of the aluminum market hampered is by several problems. Among them, the following ones deserve special attention:
- Mismatch of supply and demand;
- Increased cost of aluminum production;
- Reconstruction of existing facilities and the development of the extended-technologies;
- The lack of recycling of aluminum;
- Underdevelopment of the resource base.
Russia is one of the world leaders in the global aluminum market. Overall, however, the production of aluminum in Russia is considerably inferior to production in China. Over the past decade one of the main players on the world aluminum market has been China, so structure of the market is beginning to shift towards Asia. As well there are tendencies towards acquisition of alumina refineries and aluminum producing companies and aluminum products in developing countries.
An important factor in improving competitiveness Russian aluminum industry was the merger of the two largest companies of Russia - JSC "Russian Aluminum" (RUSAL) and OJSC "Siberian Aluminum" (Sibal), to form a new corporation - United company "Russian Aluminum".
The analysis revealed the factors restricting the development of the aluminum industry in Russia:
- A significant backlog from the developed countries is the pace of technical re-equipment, modernization and reconstruction of existing enterprises of the aluminum industry on the basis of new technology and advanced technology;
- Lack of competitiveness in the domestic market;
- The situation in the industrial science;
- The need to accelerate the development of the so-called fourth processing of aluminum and its alloys - metal processing and production of high-quality finished products;
- Lack of resources.
The study of the processes occurring in the aluminum industry made it possible to identify priority directions of its development:
1) an increase in the production of aluminum using the electricity produced by own generating capacities;
2) modernization of production facilities and an intensive search for new technologies to reduce costs and capital expenditures for the construction of new ones;
3) an increase in added value in commodity production by increasing the share of finished products in the structure of commercial production;
4) The maximum possible involvement of secondary aluminum in the production of semi-finished products and products;
5) Long-term industrial and technological co-operation with major customers;
6) increasing social responsibility of business to society.
To increase the competitiveness of Russian aluminum plants one needs to find ways of increasing the efficiency of production, the main of which are the reduction of production costs and improvement of product quality. This requires the implementation of all internal reserves of production, which may be obtained by streamlining modes of conducting the production process and the structure of production, raw material supply management, organization of production.
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