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- Satisfaction of demand for steel in the domestic market (for all the required nomenclature), in particular the demand of new industrial regions, demand for steel products for the implementation of major investment projects, national projects;

- Coordination of plans for the development of mining and metallurgical complex with the general layout of power facilities, the development of pipeline transport and rail network as well as the strategies of other industries and regions of Russia;

- Strengthening of Russia's position in the global steel market and the CIS market, the protection of those products exporters in the markets;

- Improving the competitiveness of steel products, the expansion of production with high added value, reducing resource intensity of production;

- Ensuring the reproduction of the mineral resource base;

- Reducing dependence on imports of Russian steel and steel raw materials;

- Reduction of the harmful effects of the industry on the environment (smelting complex is among the most environmentally sensitive areas of the Russian economy: 35% of industrial emissions into the atmosphere, 17% of wastewater discharge). Russia's ratification of the Kyoto Protocol provides as the necessary condition of a dynamic limitation of greenhouse gas emissions and enhancement of environmental performance throughout the complex.

Solving these problems will increase the level of development and increase the competitive advantages of all Russian steel and aluminum industries as well.

Improving the competitiveness of the Russian aluminum first of all it is due to the development prospects of the UC "Rusal".

The range of measures, aimed at increasing production efficiency and reducing harmful emissions, include the activities in the following areas:

• Involving staff in the process of continuous improvement;

• increasing the share of production of profiled metal;

• automation of the electrolysis process and the development of information technology systems;

• continued involvement of waste processing and electrolysis production;

• improving the energy efficiency of production;

• Implementation of production systems.

Also in the complex is carried out in the company's activities aimed at improving production efficiency and reducing harmful emissions, are working on the following programs:

• construction of "dry" gas-cleaning unit;

• implementation of the pilot episode of "ecological Soderbergh's";

• Reconstruction of sludge fields;

• restoration of the technical and operational characteristics of the gas cleaning equipment;

• replacement of vacuum filters in the area of fluorine salts ​​production to improve production efficiency of mixed waste from the electrolysis of cryolite production.

The main focus of the UC "Rusal" is to consolidate an organizational and technical boundaries and their further development:

• implementation and replication of suggestions for improvement, aimed at reducing costs and the involvement of the staff of the company;

• increase of productivity by optimizing the electrolytic process conditions and structures, the introduction of advanced technologies;

• improving the energy efficiency of production through optimization of technological regimes;

• reduction of raw materials costs, electricity, reduction the cost of commercial products;

• staff development, improving the organization and remuneration systems;

• reduction of pollutant emissions, reduction of disposal of waste products, the maximum utilization of waste at the enterprises with the appropriate technology and processing of waste in its own production.

To improve the competitive strategy of the Russian aluminum industry it is recommended to increase the production and sale of recycled aluminum.

Consider the main innovations in this field.

Alcoa has been specializing on the production of aluminum-lithium alloys, so to start producing similar type of alloys is an extremely senseless task. Quite another question - scandium alloys which are just beginning to develop, and here Russia can take a leading position.

The global trend in the aluminum industry is the development of scandium alloys. In Russia, it is a unique product. And abroad (in Europe), only two companies produce it.

Rusal the only one who is now starts production of scandium concentrate slurry. Today there is a global trend of development of new aluminum-scandium alloys, as they are increasingly used in the car industry, shipbuilding and other industries because of the corrosion resistance and ductility. Therefore rapid growth in this area is project.

Also, the advantage of this type of alloys is that the scandium in nature is very rare and difficult to produce. If in the future this type of alloys demonstrate good economic performance, we will implement this production on other sites. So far in our plans is to sell scandium alloys only on the territory of Russia.

The main consumers of aluminum-zirconium rod are a cable plants, but also from the car industry there is strong demand for the production of car wiring harness. For example, Toyota widely uses these products in its production. In addition, "Rusal" has produced the first pilot harnesses on the base rod and is now conducting their tests in conjunction with the "Russian Machines". The replacement of the copper wires for the aluminum-zirconium, vehicle weight can be reduced by an average of 12 kg.

The market price of the alloy is at the level of $ 25000-30000 per ton despite the fact that the price of primary aluminum on the LME was $ 2000-2400.

UC "Rusal" is expanding its product line, is developing new types of alloys launching project to produce new species. For example, at the Krasnoyarsk Aluminum Plant a project for the production of cylindrical alloys is being implemented. In Khakassia aluminum carries out two projects of modernization of the two conveyors with increased production of casting alloys by more than 200 thous. tons. The Kandalaksha plant is also launching a new mill for the production of wire rod with a capacity of about 60 thous. tons.

In addition, the company is developing new types of wire rod from alloys 3000, 6000, 7000 and 8000 series, as well as equipment for its production. For example, the Irkutsk aluminum smelter is testing the new equipment, which is called «CmRR», which means "co-molding, rolling and pressing." Very interesting equipment which allows not only economically produce wire rod, but also gives it new properties, such as high ductility, and others.

To reduce the negative impact of the identified problems of the Russian aluminum industry it is necessary, in our opinion, to develop a series of measures.

First, Russia needs to develop a strategy for the development of the aluminum industry, focused on domestic consumption. The level of aluminum consumption in Russia is rather low. It should, on the one hand encourage potential consumers of aluminum products in the transition to this metal to metal competitors, on the other - to form a support system of domestic aluminum enterprises to sensitize them to export to the domestic market.

Second, the strategy should be consistent with the national strategy, which is focused on increasing GDP. Russian aluminum producers (mainly "UC Russian Aluminum") should correlate their interests with the interests of the country.

For UC "Rusal" the domestic market is strategically important. More than 70% of the products supplied to the domestic market - a value-added products (alloys, wire rod, semi-finished products). If measures are taken to reduce the import of aluminum products, the state will thus help not only Russian manufacturers of aluminum production, but indirectly "Rusal".

However, the issue is much broader and deeper. Russia as the country loses its scientific and technical potential and becomes uncompetitive even in the domestic market. That is, it is useless to fight by means of duties or protective measures, because the structure of imports in terms of aluminum, consists of high-tech products, engines, machinery, electronics. Russia is increasingly rolling back in the low-technology niche.

WTO membership has not yet increased the investment attractiveness of Russia. It neither protects the interests of Russian manufacturers nor improve its competitiveness. The situation may change in the future, provided that the WTO membership will be combined with the state program to stimulate the economy as a whole.

First of all, this is change of standards in residential construction. Increased use of aluminum wires, which significantly reduce the cost of construction, because to use copper wire is much more expensive than aluminum. Furthermore, it will reduce the load on the foundation and the load-bearing walls. We also believe that there should be harmonization of the Eurocodes to the guests and SNIP. Existing standards were created in 70-80s of the last century and do not meet construction standards world-wide. Total synergies that will be achieved by just these two measures will save the economy of Russia billions of rubles a year.

Next measure is creation of a freight wagon or an aluminum hopper, which is intended to transport fertilizers and other bulk cargo. Creating aluminum car will increase the capacity of the wagon to 79 tons compared to the current 65 tons.

Since Russia is oil and gas power aluminum drill pipes should be more widely used. In connection with the development of new deposits and the increase in the depth of wells, new requirements for the materials used for the manufacture of the pipes themselves are put forward, hosts oil and gas production equipment, equipment for oil and petroleum distillates. Aluminum alloys, which "RusAl" produces and aluminum tubes, which are produced by our customers, allow us to replace steel pipes. The advantage of an enormous, since aluminum is much lighter than steel, respectively, it requires much less equipment to maintain a single well, which would reduce the unit cost of the operation and development of oil and gas infrastructure of the Russian Federation.

To summarize:

By the end of the last century in the competitive structure of the aluminum complex of Russia there were only ventures to produce primary aluminum. The quality of primary aluminum smelted has always been high due to the fact that previously these companies met the needs of the defense industry. Products of deep processing of aluminum, oriented on consumption in the non-military sector of industry, construction, transport, found no entry to foreign markets owing to the backwardness of domestic production technologies, on the one hand, a high threshold for entry to the world market of aluminum rolled products, castings Extrusion divided between multinationals - on the other hand. Currently, the international division of labor in Russia is dominated by metal smelting - the most polluting and most energy-intensive technological conversion.

Since the mid-80s and especially in the 90s of the last century in the countries with market economy the consumption of non-ferrous metals, including aluminum, has been growing faster than the production. This facilitated access to the world market of the Russian aluminum producers, who seized their market segments. Since the late 1990's. competition in the global market has been intensifying. Metallurgical power of the industrially developed countries of the West is moving to China, Africa and other countries, characterized by rather cheap labor and relatively mild environmental requirements that with the application of new technologies can significantly reduce production costs and increase competitiveness. In these circumstances, the oversupply of primary aluminum on demand in the global market will lead to a possible expulsion of Russian markets by means of both economic and non-economic methods.

One of the most important factors determining the current price of aluminum in the world market is the stock of the metal, as well as prices and stock of other metal substitutes. For aluminum the prices are determined not only by the volume of stocks at the London Metal Exchange (LME), but the level of prices and stocks of base metals substitute aluminum - primarily copper. The study confirmed the fact of quite often a mismatch between actual practice of the basic laws of the market price formation, which ultimately increases the uncertainty of the market and the risks of enterprises - producers

The integration processes taking place in the global aluminum industry, to encourage the implementation of new factors to gain competitive advantage. In addition to the reduction of transaction costs by combining, vertically integrated structures ensure the normal operation of enterprises included in. The Aluminum Complex, form the basis for advancing the development of production of the final product. It is in this redistribution that most of the added value and the accumulation of capital resources for the development of the company as a whole should be formed. At the same time, it is the redistribution of the weakest link in the Russian aluminum industry today.

An important factor in increasing the efficiency of production is focused on improving the production process, saving the unit cost of raw materials, auxiliary materials, fuel and energy for the production of marketable products. The technological backwardness of the majority of Russian production plants and the reconstruction of lost opportunities manifest in excessive production costs, overrun of raw materials and energy compared to foreign companies. The environmental problems caused by the imperfection of the equipment used, the growth of transport and energy components in the cost structure can be added here.

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