диссертация (1169859), страница 6
Текст из файла (страница 6)
.2014 .2000 .30%.33%.,2010,.,.2012.2013. – 26%,24%,..,3(: Pernod Ricard, Castel FreresUCCOAR Group.2.3.7),.LVMH*=Baron de Rothschild..124,,,,.,.(12345678910.:)Constellation BrandsE & J GalloFosters GroupThe Wine GroupPernod RicardCastel FreresBacardi-MartiniConcha y ToroUCCOAR GroupHenkell & Sohnlein./ ., .Д//. 2008 URL: http://marketing.rbc.ru/reviews/wine/chapter2-producer.shtml (: 18.09.2015).Castel Group*20131,22.3.7.640.,Ж/.–1400,.-,,1600.: PХОЬЬТЬ DЮЯКХ, RШМСО MКгОЭ, VТОЮб PКpОЬ, BХКТЬЬКМ..20%.Castel Group.NТМШХКЬ,(*,,: URL: http://www.groupe-castel.com (,).: 05.12.2015).125Pernod Ricard** –.–,: Jacob’s Creek, Brancott Estate,Campo Viejo, Graffigna, Kenwood, G.H.Mumm, Perrier-Jouet..,Pernod Ricard,,,,,,,.-(..12),-,,.,-,,,...Pernod-Ricard,22,(2.3.8).LVMHBaronde Rothschild.158,,**.: URL: http://pernod-ricard.com (: 05.12.2015)..ДЖ/.//.- RFI. 242014.- URL: http://ru.rfi.fr/frantsiya/20141024-spetsialistpo-vinodeliyu-zhak-dyupon-vo-frantsii-nemnogo-stydyatsya-proizvodit-v(20.09.2015).158126.2.3.8, 2014 .Выв дыPernod-RicardLVMHBaron de Rothschild12416622222141192014712: COGEA S.R.L.
Study on the competitiveness of European wines.- P.88..2.3.,....,.,.,.,,,.,127III.3.1.ББ –ББI,ё,.:,,.,,.,..(*. 3.1.1).. 3.1.1.:[Electronicresource]/W.J.newsletter/features/generation2.htm («*.,».,-1991 .»Schroer W.J. Generations X, Y, Z and the Others – Cont'd.Schroer/URL:http://www.socialmarketing.org/: 05.10.2015),.«128(1943-1960-.).. «»–-,..1591961-1981X.,-,,,..160«-» –В.Millennials15-351982-2000. ––.
MТХХОЧЧТКХЬ:,.,..»,,«,.,,.,161Millennials.В.,,159Schroer W.J. Generations X, Y, Z and the Others. [Electronic resource]/ W.J. Schroer/URL:http://www.socialmarketing.org/newsletter/features/generation2.htm(:05.10.2015).160Howe N. Generation X: Once Xtreme, Now Exhausted [Electronic resource]/ N. Howe// Forbes.Aug.2014.
URL: http://www.forbes.com/sites/neilhowe/2014/08/27/generation-x-once-xtreme-nowexhausted-part-5-of-7/ (: 05.10.2015).161Rouse M. Millennials (Millennial generation) [Electronic resource]/ M. Rouse// WhatIs.comJan.2015 URL: http://whatis.techtarget.com/definition/millennials-millennial-generation (: 05.10.2015);.Y:ДЖ/.//SХШЧMКРКгТЧО142014.URL: http://slon.ru/biz/1097658/ (: 05.10.2015).129.162–Z–,2000 ..,,,.163,,..,,2012 .164.,:–-,– 40%,–-,– 44%,,–-,– 16%.,.,,–X (34-45162);Y(34-45–);––Yeamans-Irwin B. Millennial Generation Preferences for Wine: Further Evidence for DevelopingEffective Marketing Strategies [Electronic resource]/ B. Yeamans-Irwin// The Academic Wino. May2012.
URL: http://www.academicwino.com/ 2012/05/millennial-generation-preferences-for.html/ (: 19.08.2015).163Schroer W.J. Generations X,Y, Z and the Others – Cont'd.164– 401.: Olsen J. Exploring Attributes of Variety Seeking WineConsumers in the US [Electronic resource]/ J. Olsen and others// 8th AWBR International ConferenceJune2014URL:http://academyofwinebusiness.com/wp-content/uploads/2014/07/CB11_Olsen_Janeen.pdf (: 01.10.2015).130«»(-63).,(Y).,,.165:.,,,,Millennials(2009 .,),.166,,Y,,,..167,.168,,,,,–.,Wine Spectator,(165,,)Pomarici E.
The wine distribution systems over the world: an explorative survey/ E. Pomarici,F. Boccia, D. Catapano// NEW MEDIT N. 4/2012 pp.23-32.1662009 .11 622,,,.Mueller S. How strong andgeneralisable is the Generation Y effect? A cross-cultural study for wine [Electronic resource]/S. Mueller, H. Remaud, Y. Chabin// International Journal of Wine Business Research. June 2011 №23(2).
URL: http://www.researchgate.net/publication/242340606_How_strong_and_generalisable_is_the_Generation_Y_effect_A_cross-cultural_study_for_wine (: 10.08.2015).167Mueller S. How strong and generalisable is the Generation Y effect? A cross-cultural study for wine.168Olsen J. Exploring Attributes of Variety Seeking Wine Consumers in the US.131.169–(..,13).,,.-.2015 .,70%,–,2000-2014.170,.,,,.Y,.,,.,.(16).1995–2014«.,, ..».,(0,9), %;169:15-49;WineSpectator,October2010URL: http://assets.winespectator.com/wso/pdf/101510ValuesPoll.pdf (75[Electronic;resource]30.08.2015).170. FranceAgriMer.
Queboiventlesfrançais?[Electronicresource]URL:http://www.franceagrimer.fr/content/download/40652/378464/file/Conf%20presse%20enquete%20conso%208%2010%2015.pdf(: 13.10.2015).132,,..,4915-1%3,4.0,10,07.1%1,04..,,(. 3.1.2).70%,2000.66%,2014.,-.,0,1% 2000 .:2000 .. 3.1.2.3% 2014 .,2014 .(%):OIV. State of the vitiviniculture world market.April 2016; OIV. Statistical report on world vitiviniculture 2013;ComTrade20002016 ..,,.,133.,«».«»«,»171(,).142015 .67% (36(,1-2)(14,:,:,)172,1-21-2,,1-2. .3.1.1).3.1.1() (%)1980200010010020051002010100201510050,723,820,717,816,030,111,143,417,841,316,344,216,349,018,919,025,625,027,930,119,232,838,038,033,0: FranceAgrimer. Les chiffres de la filière viti-vinicole: Données statistiques 2003/2013.;FranceAgrimer.
Enquête sur la consommation de vin en France en 2015..400014.171,.2010 .FranceAgriMer. Enquête sur la consommation de vin en France en 2015; FranceAgriMer. Etudequinquennale 2010 sur la consommation de vin en France. November 2012. [Electronic resource]URL:http://www.franceagrimer.fr/content/download/19371/156117/file/TDB-VIN-diaporamaconférence-vinitech-consommation-vin-A12.pdf (: 15.08.2015).172FranceAgriMer. Enquête sur la consommation de vin en France en 2015. Le vin : transformationН’ЮЧО МШЦpШЬКЧЭО НО ЫОpКЬ рЮЧО ЛШТЬЬШЧ МЮХЭЮЫОХХО? OМЭШЛЫО 2015. [Electronic resource]URL: http://www.franceagrimer.fr/content/download/40653/378474/file/Enquête%20sur%20la%20consommation%20de%20vin%20en%20France%20en%202015%20synthèse%20V3.pdf(: 13.10.2015).134««»».,32,8%,2000 .38%,2010 .2015 .35().«».«» (33-35%),(10-25%)Y(«»,--5%)173.25-30%44-54%38-49%Millennials.Y (45-58%)..2000 .35-392010 .
– 50-54.,2015 .,.50-5417445-49..,,,,,,«»....173174–,FranceAgriMer. Les chiffres de la filière viti-vinicole: Données statistiques 2003/2013.FranceAgriMer. Enquête sur la consommation de vin en France en 2015.–135.175«»«»-,.X–,..–Y –.,.,.,,:.,.В,.,,,.,,,176,«,».,,,.,,3.1.2.,175Wine consumption declining in France [Electronic resource]// Phys.org June 2011.URL: http://phys.org/news/2011-06-wine-consumption-declining-france.html (:10.10.2015)1762012 .– 401.: Olsen J.
ExploringAttributes of Variety Seeking Wine Consumers in the US.136.,.,,.3.1.2,,,,,,,,«,»,: FranceAgriMer. Position de la France et de ses principaux concurrents dans les importationsallemandes, britanniques, américaines et chinoises. November 2013. [Electronic resource]URL:http://www.wineecoreports.com/upload/internet/FranceAgriMer_Importations-etrangeres.pdf(: 03.10.2015).,«»,-Y,.,.177«»,.*,,,,.177Mäkelä N.
Global Wine Market in the Hands of the Millennials. - How France lost its predominance.2013. [Electronic resource] / N. Mäkelä/ URL: https://www.theseus.fi/bitstream/handle/10024/63835/Niina%20Makela.pdf?sequence=1 (: 03.10.2015).*«»..2005 .,,.137.,..,,(SАOT-)(,3.1.3),.178.E&J Gallo, RobertMondavi, The Wine,Group, Kendall-JacksonBRL HardyGrands Chais de France,Val d'OrbieuGuenter Reh;RotkâppchenBrands, BrownForman,ConstellationFostersCastel Feres,Pernod Ricard:3.1.3SouthcorpLVMHOtker GruppeDiageoFreixenet: Bacchus 2005: Enjeux, stratégies et pratiques dans la filière vitinicole// Dunod Masson Ho.2004.- p.89.–,ё.Les Grands Chais de France.,,,178.// ..-.:.
1999. .187-193.,138,.,Constellation Brands,., . .,ё,.LVMH:,,,,..2000-2014Pernod Ricard179.,,.–2000 .4,48,62014 .,.2000 .38%,,2014 .40%.,,2000 .7%.2000 .28%9%2014 .–46%32%.:2000 ..2014. Pernod Ricard,,179,,().Annual reports [Electronic resource]// Pernod Ricard. URL: http://pernod-ricard.com/670/investors/publications/annual-reports (: 05.12.2015).139– 2014 .,2000 ..2000 .,,,2014 ..,,.,.,,.,Pernod Ricard,,,,..,:«»»,««».180 «».-.181«»,.«»,,..180181.// .. ..-.:,:// . ., 2005.— .39..- .:.- 2005.- .36.140«»,.
182«»183 (3.1.4).81%.3.1.42000 - 2007.,%,14100813,22,6712,602,6:15-4910017,531,61,7533,41,753,510,54910012,118,29,145,50312,110013,322,7447,61,52,38,6: Duquesnois F. Wine producers' strategic response to a crisis situation/ F. Duquesnois,F. Le Roy// International Journal f Wine Business Research August 2010. P.263.«»«».,,.:..DЮqЮОЬЧШТЬ F. SЭЫКЭцРТОЬ МШЧМЮЫЫОЧЭТОХХОЬ НКЧЬ ЮЧ МШЧЭОбЭО НО МЫТЬО: ХО МКЬ НО Х’ТЧНЮЬЭЫТО ЯТЭТЯТЧТМШХО[Electronic resource]/ F.
Duquesnois, F. Le Roy, C. Gurau// Association Internationale de ManagementStratégique (AIMS) URL: http://www.strategie-aims.com/events/conferences/3-xviiieme-conferencede-l-aims/communications/235-strategies-concurrentielles-dans-un-contexte-de-crise-le-cas-delindustrie-vitivinicole/download (: 29.09.2015).183150.:DЮqЮОЬЧШТЬ F. SЭЫКЭцРТОЬ МШЧМЮЫЫОЧЭТОХХОЬ НКЧЬ ЮЧ МШЧЭОбЭО НО МЫТЬО: ХО МКЬ НО Х’ТЧНЮЬЭЫТО Яitivinicole.182141.,»««».,«»497,8%14.(24,2%),,.2000-2007,«.»184.,.,.–«,2010 .».-612012 .,21%.