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Гистограммы распределения показателя «возраст» в разрезе кластеров.164Рисунок 1.2. Гистограммы распределения показателя «пол» в разрезе кластеров.165Рисунок 1.3. Гистограммы распределения показателя «семейное положение» в разрезе кластеров.166Рисунок 1.4. Гистограммы распределения показателя «количество покупок» в разрезе кластеров.167Рисунок 1.5. Гистограммы распределения показателя «сумма покупок» в разрезе кластеров.168Рисунок 1.6. Гистограммы распределения показателя «средний чек» в разрезе кластеров.169Рисунок 1.7. Гистограммы распределения показателя «частота покупок» в разрезе кластеров.170Рисунок 1.8. Гистограммы распределения показателя «время «жизни» в разрезе кластеров.171Рисунок 1.9. Гистограммы распределения показателя «время «сна» в разрезе кластеров.172ПРИЛОЖЕНИЕ 2.Таблица 2.1. Оценка различий между кластерами по параметрам покупательскогоповеденияРангиСумма покупокКластерныйномернаблюдения1N59518Среднийранг55271.7421119879572.4432382101783.014138496430.26ст.св.53668644229.28Асимпт.знч.ВсегоКоличествопокупокСредний чек5951858831.6121119897386.863238235738.8241384106021.8853668636942.59Время жизниХи-квадратКоличество покупок36497.533ст.св.4Асимпт.знч..00011116854314.7021119829459.8432382109937.604138427888.24ст.св.53668663134.58Асимпт.знч.Статистики критерияa,bХи-квадратСредний чек17408.5194.00011116815951861961.90211198104094.513238251487.4841384110475.9653668628626.10Статистики критерияa,bХи-квадратЧастота покупок57915.226ст.св.4Асимпт.знч..00011116815951847853.1421119842994.623238233193.33Хи-квадрат4138437124.46ст.св.53668674120.75Асимпт.знч.Всего.000Статистики критерияa,b59518ВсегоСумма покупок18033.99941ВсегоЧастотапокупокХи-квадрат1111681ВсегоСтатистики критерияa,bСтатистики критерияa,bВремя жизни19049.3774.000111168173ПериоднеактивностиКластерныйномернаблюдения1N59518Среднийранг40800.9921119819757.224138413298.85Хи-квадрат3238250308.07ст.св.53668692442.45Асимпт.знч.ВсегоПолСемейноеположение54417.1121117654021.193238062254.55Хи-квадрат4138253524.41ст.св.53665657414.32Асимпт.знч.Статистики критерияa,bПол444.2874.00011104615951854260.4621119856546.493238254041.64Хи-квадрат4138457744.42ст.св.53668657457.63Асимпт.знч.Статистики критерияa,bВозраст248.3884.00011116815951857044.6021119863788.453238251615.79Хи-квадрат4138469134.64ст.св.53668650458.02Асимпт.знч.Всего.00011116859452ВсегоПериод неактивности77624.49641ВсегоВозрастСтатистики критерияa,bСтатистики критерияa,bСемейное положение2376.8084.000111168174ПРИЛОЖЕНИЕ 3.Таблица 3.1.Частотная таблица распределения клиентов в зависимости отинтервала между покупкамиИнтервал между покупками0123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051Количество клиентов6245511394849167775855517846894218380034543276316126552332216618991822170014281270122111001069865809731654618587493411389362291279233246206153144141103917991745040331288% клиентов от базы (кумулятивно)41.74%49.36%55.04%59.57%63.48%66.94%70.07%72.89%75.43%77.74%79.93%82.04%83.82%85.38%86.83%88.10%89.31%90.45%91.40%92.25%93.07%93.80%94.52%95.10%95.64%96.13%96.56%96.98%97.37%97.70%97.97%98.23%98.47%98.67%98.86%99.01%99.18%99.31%99.42%99.51%99.61%99.68%99.74%99.79%99.85%99.90%99.93%99.96%99.98%99.99%99.99%100.00%175ПРИЛОЖЕНИЕ 4.Таблица 4.1.
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