ВКР: Efficiency of development of advertising

Содержание

• Introduction
• 1. Theoretical aspects of efficiency of development of advertising activity
• 1.1 The place and the role of advertising activity in marketing system
• 1.2 Development of advertising activity and its value for manufacturers and consumers
• 1.3 The economic indicators characterizing importance of advertising activity
• 2. Research of the advertising campaign of the new goods in open company nataly
• 2.1 The program of investment maintenance of the advertising campaign
• 2.2 The estimation and the analysis of indicators of efficiency of the advertising campaign
• 3. Ways of increase of efficiency of advertising activity to open company nataly
• 3.1 Methods of rational use of possibilities of advertising agencies
• 3.2 Methods of increase of efficiency of advertising activity
• 3.3 Use of methods of optimization in advertising activity
• The conclusion
• The bibliographic list